Beauty and personal care · County · Iowa
Nail salons in Emmet County, IA
How Emmet County, IA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.6M
- On personal care products and services · $874 a household
- Spending per listing
- $3.6M
- Too few listings to compare
- Listings per 10k households
- 2.5
- Too few listings to compare
- Population, 2025
- 9,107
- −2.5% since 2020
See the nail salons around any address in Emmet County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1 nail salon in Emmet County. That is 2.5 per 10,000 households.
Household spending on personal care products and services in Emmet County comes to about $3.6M a year: $874 per household, 13% below the U.S. average. That is about $3.6M of household spending for each salon on map listings. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Emmet County: counts under 3 aren’t published. Official counts list 4 one-person businesses without payroll.
Population estimates put the population change in Emmet County from 2020 to 2025 at −2.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Emmet County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emmet County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.1 | 6.0 |
| Spending per listing | $3.6M | $2.4M | $1.7M |
| Households per official establishment | n/a | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | −2.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $874 | $990 | $1,005 |
| Median household income | $63,730 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emmet County
- Population, 2025 estimate
- 9,107−2.5% since 2020
- Households
- 4,063
- Median age
- 42.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 396 sq. mi.
- People per square mile
- 23
- Median household income
- $63,730
- Average household income
- $77,279
- Median home value
- $114,100
- Jobs located here
- 3,241
- Daytime population
- 8,094Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emmet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Emmet County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
| Emmet County, IA | Not scored | 1 | 2.5 | $3.6M | −2.5% |
Other business types in Emmet County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Emmet County, IA?
There is 1 nail salon on map listings in Emmet County as of September 2026. The listings count nail salons. No official count is published for nail salons in Emmet County: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.
How much do households in Emmet County, IA spend on personal care products and services?
About $3.6M a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $3.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 4,063 households in Emmet County and national spending patterns by income.
How does Emmet County, IA compare with the U.S. for nail salons?
Emmet County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Emmet County would have about 2, against 1 on map listings.
How fast is Emmet County, IA growing?
Population estimates put Emmet County at 9,107 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 4,063 households. The median household income in Emmet County is $63,730 a year, 21% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emmet County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Emmet County
Screening a site or an acquisition in Emmet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.