Beauty and personal care · County · Iowa
Nail salons in Johnson County, IA
The nail salons in Johnson County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #124 of 1,328 scored counties
#3 of 22 scored counties in Iowa
- Listings
- 33
- 9 chain locations (27%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $64.4M
- On personal care products and services · $1,017 a household
- Spending per listing
- $2M
- 17% above the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 160,044
- +4.6% since 2020
See the nail salons around any address in Johnson County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Johnson County scores 72 (upper middle) on the Groundwork market score for nail salons, ranking #124 of 1,328 scored counties and #3 of 22 scored counties in Iowa. That puts it in the top 10% of counties for nail salons.
Households in Johnson County spend about $64.4M a year on personal care products and services, or $1,017 per household, in line with the U.S. average. That is about $2M of household spending for each salon on map listings, 17% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Johnson County has 33 nail salons on map listings as of September 2026. Of those, 9 are chain locations, or 27%, against 27% across the U.S. That is 5.2 per 10,000 households, 13% below the U.S. rate of 6.0.
In 2023, official counts showed 7 businesses with payroll in Johnson County classed as nail salons. That is one for every 9,049 households, against one for every 3,754 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $326K have gone to businesses classed as nail salons in Johnson County. Between 2020 and 2025, the population of Johnson County grew 4.6%, faster than the U.S. (+3.1%).
How Johnson County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Johnson County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 4.1 | 6.0 |
| Spending per listing | $2M | $2.4M | $1.7M |
| Households per official establishment | 9,049 | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +4.6% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $990 | $1,005 |
| Median household income | $74,935 | $75,059 | $80,734 |
| Groundwork market score | 72 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 18
- Annual payroll, 2023
- $563K
- One-person businesses, 2023
- 104Businesses with no payroll
- Map listings, September 2026
- 339 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $326K
SBA-backed loans to businesses classed as nail salons in Johnson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Johnson County
- Population, 2025 estimate
- 160,044+4.6% since 2020
- Households
- 63,341
- Median age
- 34.5
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.7
- Land area
- 613 sq. mi.
- People per square mile
- 256
- Median household income
- $74,935+19.8% vs. 2015–2019, before inflation
- Average household income
- $108,874
- Median home value
- $308,600
- Jobs located here
- 88,327
- Daytime population
- 171,516Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Johnson County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
Other business types in Johnson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons53
- Barbershops81
- Nail salons72
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Johnson County, IA?
Map listings as of September 2026 show 33 nail salons in Johnson County. 9 of them (27%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Another 104 one-person businesses have no payroll, by official counts.
How much do households in Johnson County, IA spend on personal care products and services?
About $64.4M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 33 nail salons on map listings, it comes to $2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 63,341 households in Johnson County and national spending patterns by income.
How does Johnson County, IA compare with the U.S. for nail salons?
Johnson County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $2M, 17% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Johnson County would have about 39, against 33 on map listings. There is one business with payroll in the industry for every 9,049 households, against one for every 3,754 across the U.S.
How fast is Johnson County, IA growing?
Population estimates put Johnson County at 160,044 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 63,341 households. Median household income in Johnson County is $74,935, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnson County scores 72 for nail salons (upper middle), #124 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnson County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Johnson County
Screening a site or an acquisition in Johnson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.