Beauty and personal care · County · Iowa
Nail salons in Pottawattamie County, IA
The nail salons in Pottawattamie County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #200 of 1,328 scored counties
#6 of 22 scored counties in Iowa
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $36.3M
- On personal care products and services · $964 a household
- Spending per listing
- $4M
- 2.4 times the U.S.
- Listings per 10k households
- 2.4
- 60% below the U.S.
- Population, 2025
- 92,996
- −0.7% since 2020
See the nail salons around any address in Pottawattamie County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 9 nail salons in Pottawattamie County. Chain locations make up 44% of them, against 27% across the U.S. That comes to 2.4 for every 10,000 households, 60% below the U.S. rate of 6.0.
Household spending on personal care products and services in Pottawattamie County comes to about $36.3M a year: $964 per household, 4% below the U.S. average. That works out to $4M per salon, 2.4 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Pottawattamie County: counts under 3 aren’t published. Official counts list 46 one-person businesses without payroll.
Between 2020 and 2025, the population of Pottawattamie County declined 0.7%, against +3.1% for the U.S. Pottawattamie County scores 67 (upper middle) on the Groundwork market score for nail salons, ranking #200 of 1,328 scored counties and #6 of 22 scored counties in Iowa. That puts it in the top quarter of counties.
How Pottawattamie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawattamie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 4.1 | 6.0 |
| Spending per listing | $4M | $2.4M | $1.7M |
| Households per official establishment | n/a | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | −0.7% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $964 | $990 | $1,005 |
| Median household income | $73,602 | $75,059 | $80,734 |
| Groundwork market score | 67 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawattamie County
- Population, 2025 estimate
- 92,996−0.7% since 2020
- Households
- 37,642
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 951 sq. mi.
- People per square mile
- 98
- Median household income
- $73,602+22.5% vs. 2015–2019, before inflation
- Average household income
- $91,780
- Median home value
- $195,700
- Jobs located here
- 40,169
- Daytime population
- 86,715Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawattamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Pottawattamie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
Other business types in Pottawattamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons54
- Barbershops69
- Nail salons67
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Pottawattamie County, IA?
Pottawattamie County has 9 nail salons on map listings as of September 2026. 4 of them (44%) are chain locations. The listings count nail salons. No official count is published for nail salons in Pottawattamie County: counts under 3 are left out. Official counts also show 46 one-person businesses without payroll.
How much do households in Pottawattamie County, IA spend on personal care products and services?
About $36.3M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 9 nail salons on map listings, it comes to $4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.
How does Pottawattamie County, IA compare with the U.S. for nail salons?
Pottawattamie County has 2.4 nail salons per 10,000 households, 60% below the U.S. rate of 6.0. Spending per salon is $4M, 2.4 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Pottawattamie County would have about 22, against 9 on map listings.
How fast is Pottawattamie County, IA growing?
Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 67 for nail salons (upper middle), #200 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawattamie County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Pottawattamie County
Screening a site or an acquisition in Pottawattamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.