Beauty and personal care · Small-town market · Iowa
Nail salons in the Pella, IA area
How the Pella, IA area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.4M
- On personal care products and services · $1,003 a household
- Spending per listing
- $4.5M
- 2.7 times the U.S.
- Listings per 10k households
- 2.3
- 62% below the U.S.
- Population, 2025
- 34,192
- +2.3% since 2020
See the nail salons around any address in the Pella area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 nail salons in the Pella area. Per 10,000 households, that is 2.3, 62% below the U.S. rate of 6.0.
At $1,003 per household (in line with the U.S. average), households in the Pella area spend about $13.4M a year on personal care products and services. That is about $4.5M of household spending for each salon on map listings, 2.7 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Pella area was 3 in 2023. That is one for every 4,439 households, against one for every 3,754 across the U.S. Official counts list 4 one-person businesses without payroll.
Population estimates show the Pella area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 nail salons on map listings, the Pella area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Pella area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pella area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 4.1 | 6.0 |
| Spending per listing | $4.5M | $2.4M | $1.7M |
| Households per official establishment | 4,439 | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +2.3% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,003 | $990 | $1,005 |
| Median household income | $78,680 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $83K
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Pella area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pella area
- Population, 2025 estimate
- 34,192+2.3% since 2020
- Households
- 13,316
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 555 sq. mi.
- People per square mile
- 61
- Median household income
- $78,680+28.9% vs. 2015–2019, before inflation
- Average household income
- $100,547
- Median home value
- $233,000
- Jobs located here
- 19,073
- Daytime population
- 36,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pella area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for nail salons, numbered among those based in Iowa, with the Pella area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton, IA | 66 | 6 | 3.1 | $3.1M | −0.9% | #87 of 387 |
| 2Marshalltown, IA | 66 | 5 | 3.2 | $2.9M | −0.5% | #88 of 387 |
| 3Muscatine, IA | 63 | 5 | 2.9 | $3.3M | −3.0% | #104 of 387 |
| 4Mason City, IA | 59 | 10 | 4.4 | $2.1M | −1.5% | #135 of 387 |
| 5Fort Dodge, IA | 57 | 6 | 3.9 | $2.3M | −0.4% | #147 of 387 |
| 6Spirit Lake, IA | 46 | 8 | 9.0 | $1.1M | +1.7% | #228 of 387 |
| 7Ottumwa, IA | 45 | 7 | 5.0 | $1.8M | −0.3% | #231 of 387 |
| 8Carroll, IA | 45 | 5 | 5.7 | $1.7M | −2.0% | #233 of 387 |
| 9Burlington, IA-IL | 39 | 10 | 5.0 | $1.8M | −2.5% | #270 of 387 |
| Pella, IA | Not scored | 3 | 2.3 | $4.5M | +2.3% |
Other business types in the Pella area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons70
- Barbershops78
- Nail salons
- Spas and skin care87
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Pella, IA area?
There are 3 nail salons on map listings in the Pella area as of September 2026. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 4 one-person businesses without payroll.
How much do households in the Pella, IA area spend on personal care products and services?
About $13.4M a year, or $1,003 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $4.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 13,316 households in the Pella area and national spending patterns by income.
How does the Pella, IA area compare with the U.S. for nail salons?
The Pella area has 2.3 nail salons per 10,000 households, 62% below the U.S. rate of 6.0. Spending per salon is $4.5M, 2.7 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Pella area would have about 8, against 3 on map listings. There is one business with payroll in the industry for every 4,439 households, against one for every 3,754 across the U.S.
How fast is the Pella, IA area growing?
Population estimates put the Pella area at 34,192 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,316 households. The median household income in the Pella area is $78,680 a year, 3% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pella area has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pella area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Pella area
Screening a site or an acquisition in the Pella area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pella area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.