Auto · Small-town market · Indiana
Insurance agencies in the Madison, IN area
Competitor counts, household spending and official business counts for insurance agencies in the Madison, IN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #380 of 537 scored small-town markets
#6 of 25 scored small-town markets based in Indiana
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $23.7M
- On vehicle insurance · $1,849 a household
- Spending per listing
- $1.2M
- 6% below the U.S.
- Listings per 10k households
- 15.6
- In line with the U.S.
- Population, 2025
- 33,279
- +0.6% since 2020
See the insurance agencies around any address in the Madison area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Madison area spend about $23.7M a year on vehicle insurance, or $1,849 per household, 5% below the U.S. average. That works out to $1.2M per agency, 6% below the U.S. figure of $1.3M.
There are 20 insurance agencies on map listings in the Madison area as of September 2026. Chain locations make up 25% of them, against 21% across the U.S. That is 15.6 per 10,000 households, in line with the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Madison area was 15 in 2023. That is one for every 853 households, against one for every 966 across the U.S.
Population estimates show the Madison area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Madison area scores 37 (lower middle) on the Groundwork market score for insurance agencies, ranking #380 of 537 scored small-town markets and #6 of 25 scored small-town markets based in Indiana.
How the Madison area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.6 | 16.2 | 15.6 |
| Spending per listing | $1.2M | $1M | $1.3M |
| Households per official establishment | 853 | 916 | 966 |
| Official establishment growth, 2019–2023 | n/a | −0.4% | −1.0% |
| Population growth, 2020–2025 | +0.6% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,849 | $1,648 | $1,957 |
| Median household income | $64,577 | $71,957 | $80,734 |
| Groundwork market score | 37 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 35
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison area
- Population, 2025 estimate
- 33,279+0.6% since 2020
- Households
- 12,790
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 91
- Median household income
- $64,577+22.5% vs. 2015–2019, before inflation
- Average household income
- $82,160
- Median home value
- $194,600
- Jobs located here
- 12,163
- Daytime population
- 31,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for insurance agencies, numbered among those based in Indiana, with the Madison area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kendallville, IN | 58 | 20 | 11.0 | $1.6M | +1.0% | #200 of 537 |
| 2Greencastle, IN | 55 | 17 | 12.0 | $1.5M | +3.2% | #220 of 537 |
| 3New Castle, IN | 46 | 25 | 13.4 | $1.3M | +0.5% | #296 of 537 |
| 4Peru, IN | 42 | 13 | 9.8 | $1.8M | −3.9% | #329 of 537 |
| 5Auburn, IN | 41 | 28 | 16.4 | $1.1M | +2.9% | #348 of 537 |
| 6Madison, IN | 37 | 20 | 15.6 | $1.2M | +0.6% | #380 of 537 |
| 7Bedford, IN | 37 | 32 | 16.7 | $1.1M | +1.2% | #384 of 537 |
| 8Crawfordsville, IN | 37 | 29 | 18.6 | $948K | +2.7% | #386 of 537 |
| 9Monticello, IN | 36 | 17 | 16.6 | $1.1M | +2.0% | #390 of 537 |
| 10Decatur, IN | 35 | 14 | 11.3 | $1.4M | +2.2% | #393 of 537 |
Other business types in the Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Madison, IN area?
As of September 2026, map listings count 20 insurance agencies in the Madison area. 5 of them (25%) are chain locations. The listings count insurance agencies. Official counts show 15 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Madison, IN area spend on vehicle insurance?
About $23.7M a year, or $1,849 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 20 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 12,790 households in the Madison area and national spending patterns by income.
How does the Madison, IN area compare with the U.S. for insurance agencies?
The Madison area has 15.6 insurance agencies per 10,000 households, in line with the U.S. rate of 15.6. Spending per agency is $1.2M, 6% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Madison area would have about 19, against 20 on map listings. There is one business with payroll in the industry for every 853 households, against one for every 966 across the U.S.
How fast is the Madison, IN area growing?
Population estimates put the Madison area at 33,279 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 12,790 households. Median household income in the Madison area is $64,577, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison area scores 37 for insurance agencies (lower middle), #380 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Madison area
Screening a site or an acquisition in the Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.