Auto · Metro area · Kentucky
Insurance agencies in the Louisville/Jefferson County, KY-IN metro area
The insurance agencies in the Louisville/Jefferson County, KY-IN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #203 of 387 scored metro areas
#4 of 6 scored metro areas based in Kentucky
- Listings
- 940
- 177 chain locations (19%)
- Official establishments
- 676
- −2.9% since 2019
- Household spending a year
- $1.3B
- On vehicle insurance · $2,245 a household
- Spending per listing
- $1.3M
- 6% above the U.S.
- Listings per 10k households
- 16.8
- 8% above the U.S.
- Population, 2025
- 1,402,509
- +2.9% since 2020
See the insurance agencies around any address in the Louisville/Jefferson County metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Louisville/Jefferson County metro area comes to about $1.3B a year: $2,245 per household, 15% above the U.S. average. That works out to $1.3M per agency, 6% above the U.S. figure of $1.3M.
There are 940 insurance agencies on map listings in the Louisville/Jefferson County metro area as of September 2026. Of those, 177 are chain locations, or 19%, against 21% across the U.S. That comes to 16.8 for every 10,000 households, 8% above the U.S. rate of 15.6.
In 2023, official counts showed 676 businesses with payroll in the Louisville/Jefferson County metro area classed as insurance agencies and brokerages, down 2.9% from 2019. That is one for every 826 households, against one for every 966 across the U.S. Since fiscal 2022, 14 SBA-backed loans worth $3.8M have gone to businesses classed as insurance agencies and brokerages in the Louisville/Jefferson County metro area.
Population estimates show the Louisville/Jefferson County metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Louisville/Jefferson County metro area scores 47 (lower middle) on the Groundwork market score for insurance agencies, ranking #203 of 387 scored metro areas and #4 of 6 scored metro areas based in Kentucky.
How the Louisville/Jefferson County metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Louisville/Jefferson County metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 14.9 | 15.6 |
| Spending per listing | $1.3M | $1.7M | $1.3M |
| Households per official establishment | 826 | 1,025 | 966 |
| Official establishment growth, 2019–2023 | −2.9% | −1.8% | −1.0% |
| Population growth, 2020–2025 | +2.9% | +2.2% | +3.1% |
| Spending per household on vehicle insurance | $2,245 | $2,467 | $1,957 |
| Median household income | $73,863 | $63,726 | $80,734 |
| Groundwork market score | 47 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 676−2.9% over the period
- Employees, 2023
- 4,097
- Annual payroll, 2023
- $341M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 940177 chain locations
- Listings at the U.S. rate for this spending
- 999The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $3.8M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Louisville/Jefferson County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Louisville/Jefferson County metro area
- Population, 2025 estimate
- 1,402,509+2.9% since 2020
- Households
- 558,306
- Median age
- 40.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 3,961 sq. mi.
- People per square mile
- 347
- Median household income
- $73,863
- Average household income
- $99,561
- Median home value
- $248,700
- Jobs located here
- 702,791
- Daytime population
- 1,410,493Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Louisville/Jefferson County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for insurance agencies, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Louisville/Jefferson County metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Clarksville, TN-KY | 94 | 135 | 10.8 | $2.4M | +8.5% | #2 of 387 |
| 1Elizabethtown, KY | 81 | 61 | 12.1 | $2.1M | +2.4% | #30 of 387 |
| 2Bowling Green, KY | 77 | 111 | 15.1 | $1.7M | +9.5% | #54 of 387 |
| Huntington-Ashland, WV-KY-OH | 53 | 218 | 14.3 | $1.6M | −2.6% | #167 of 387 |
| 3Lexington-Fayette, KY | 53 | 391 | 18.1 | $1.3M | +3.4% | #172 of 387 |
| Cincinnati, OH-KY-IN | 50 | 1,285 | 14.2 | $1.3M | +2.7% | #187 of 387 |
| 4Louisville/Jefferson County, KY-IN | 47 | 940 | 16.8 | $1.3M | +2.9% | #203 of 387 |
| 5Owensboro, KY | 45 | 93 | 20.5 | $1.2M | +1.3% | #219 of 387 |
| 6Paducah, KY-IL | 42 | 73 | 17.5 | $1.4M | −1.2% | #238 of 387 |
Other business types in the Louisville/Jefferson County metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Louisville/Jefferson County, KY-IN metro area?
As of September 2026, map listings count 940 insurance agencies in the Louisville/Jefferson County metro area. 177 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 676 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.9% from 2019.
How much do households in the Louisville/Jefferson County, KY-IN metro area spend on vehicle insurance?
About $1.3B a year, or $2,245 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 940 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 558,306 households in the Louisville/Jefferson County metro area and national spending patterns by income.
How does the Louisville/Jefferson County, KY-IN metro area compare with the U.S. for insurance agencies?
The Louisville/Jefferson County metro area has 16.8 insurance agencies per 10,000 households, 8% above the U.S. rate of 15.6. Spending per agency is $1.3M, 6% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Louisville/Jefferson County metro area would have about 999, against 940 on map listings. There is one business with payroll in the industry for every 826 households, against one for every 966 across the U.S. The official count fell 2.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Louisville/Jefferson County, KY-IN metro area growing?
Population estimates put the Louisville/Jefferson County metro area at 1,402,509 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 558,306 households. Median household income in the Louisville/Jefferson County metro area is $73,863, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Louisville/Jefferson County metro area scores 47 for insurance agencies (lower middle), #203 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Louisville/Jefferson County metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Louisville/Jefferson County metro area
Screening a site or an acquisition in the Louisville/Jefferson County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.