Auto · Metro area · Indiana
Insurance agencies in the Lafayette-West Lafayette, IN metro area
How the Lafayette-West Lafayette, IN metro area compares with other metro areas and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #283 of 387 scored metro areas
#4 of 12 scored metro areas based in Indiana
- Listings
- 135
- 26 chain locations (19%)
- Official establishments
- 83
- −6.9% since 2019
- Household spending a year
- $144M
- On vehicle insurance · $1,588 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 14.9
- 4% below the U.S.
- Population, 2025
- 228,468
- +2.1% since 2020
See the insurance agencies around any address in the Lafayette-West Lafayette metro area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Lafayette-West Lafayette metro area spend about $144M a year on vehicle insurance, or $1,588 per household, 19% below the U.S. average. That is about $1.1M of household spending for each agency on map listings, 15% below the U.S. figure of $1.3M.
The Lafayette-West Lafayette metro area has 135 insurance agencies on map listings as of September 2026. Chain locations make up 19% of them, against 21% across the U.S. Per 10,000 households, that is 14.9, 4% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Lafayette-West Lafayette metro area was 83 in 2023, down 6.9% from 2019. That is one for every 1,093 households, against one for every 966 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as insurance agencies and brokerages in the Lafayette-West Lafayette metro area.
Between 2020 and 2025, the population of the Lafayette-West Lafayette metro area grew 2.1%, slower than the U.S. (+3.1%). For insurance agencies, the Lafayette-West Lafayette metro area has a Groundwork market score of 34 (lower middle): #283 of 387 scored metro areas and #4 of 12 scored metro areas based in Indiana.
How the Lafayette-West Lafayette metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lafayette-West Lafayette metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 16.2 | 15.6 |
| Spending per listing | $1.1M | $1M | $1.3M |
| Households per official establishment | 1,093 | 916 | 966 |
| Official establishment growth, 2019–2023 | −6.9% | −0.4% | −1.0% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,588 | $1,648 | $1,957 |
| Median household income | $62,011 | $71,957 | $80,734 |
| Groundwork market score | 34 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 83−6.9% over the period
- Employees, 2023
- 304
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13526 chain locations
- Listings at the U.S. rate for this spending
- 115The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.1M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Lafayette-West Lafayette metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lafayette-West Lafayette metro area
- Population, 2025 estimate
- 228,468+2.1% since 2020
- Households
- 90,706
- Median age
- 35.1
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 1,642 sq. mi.
- People per square mile
- 138
- Median household income
- $62,011+16.3% vs. 2015–2019, before inflation
- Average household income
- $83,994
- Median home value
- $226,100
- Jobs located here
- 106,732
- Daytime population
- 234,551Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lafayette-West Lafayette metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for insurance agencies, numbered among those based in Indiana (a market based in another state is listed without a number), with the Lafayette-West Lafayette metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Michigan City-La Porte, IN | 50 | 53 | 12.1 | $1.4M | −0.9% | #184 of 387 |
| Cincinnati, OH-KY-IN | 50 | 1,285 | 14.2 | $1.3M | +2.7% | #187 of 387 |
| 2Elkhart-Goshen, IN | 47 | 87 | 12.0 | $1.3M | +0.9% | #202 of 387 |
| Louisville/Jefferson County, KY-IN | 47 | 940 | 16.8 | $1.3M | +2.9% | #203 of 387 |
| 3Terre Haute, IN | 38 | 89 | 13.2 | $1.2M | +0.3% | #261 of 387 |
| 4Lafayette-West Lafayette, IN | 34 | 135 | 14.9 | $1.1M | +2.1% | #283 of 387 |
| 5Columbus, IN | 33 | 59 | 17.7 | $995K | +4.3% | #295 of 387 |
| 6Muncie, IN | 31 | 68 | 14.7 | $1.1M | +1.2% | #304 of 387 |
| 7Indianapolis-Carmel-Greenwood, IN | 29 | 1,498 | 17.8 | $903K | +5.4% | #317 of 387 |
| 8South Bend-Mishawaka, IN-MI | 27 | 194 | 15.1 | $1M | +0.1% | #324 of 387 |
Other business types in the Lafayette-West Lafayette metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Lafayette-West Lafayette, IN metro area?
Map listings as of September 2026 show 135 insurance agencies in the Lafayette-West Lafayette metro area. 26 of them (19%) are chain locations. The listings count insurance agencies. Official counts show 83 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.9% from 2019.
How much do households in the Lafayette-West Lafayette, IN metro area spend on vehicle insurance?
About $144M a year, or $1,588 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 135 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 90,706 households in the Lafayette-West Lafayette metro area and national spending patterns by income.
How does the Lafayette-West Lafayette, IN metro area compare with the U.S. for insurance agencies?
The Lafayette-West Lafayette metro area has 14.9 insurance agencies per 10,000 households, 4% below the U.S. rate of 15.6. Spending per agency is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Lafayette-West Lafayette metro area would have about 115, against 135 on map listings. There is one business with payroll in the industry for every 1,093 households, against one for every 966 across the U.S. The official count fell 6.9% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Lafayette-West Lafayette, IN metro area growing?
Population estimates put the Lafayette-West Lafayette metro area at 228,468 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 90,706 households. Median household income in the Lafayette-West Lafayette metro area is $62,011, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lafayette-West Lafayette metro area scores 34 for insurance agencies (lower middle), #283 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lafayette-West Lafayette metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Lafayette-West Lafayette metro area
Screening a site or an acquisition in the Lafayette-West Lafayette metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lafayette-West Lafayette metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.