Auto · County · Indiana
Insurance agencies in Wayne County, IN
Competitor counts, household spending and official business counts for insurance agencies in Wayne County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,797 of 2,272 scored counties
#50 of 81 scored counties in Indiana
- Listings
- 34
- 11 chain locations (32%)
- Official establishments
- 27
- 0.0% since 2019
- Household spending a year
- $42.6M
- On vehicle insurance · $1,581 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 12.6
- 19% below the U.S.
- Population, 2025
- 66,169
- −0.5% since 2020
See the insurance agencies around any address in Wayne County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Wayne County is 30 (lower middle), #1,797 of 2,272 scored counties and #50 of 81 scored counties in Indiana. That puts it in the bottom quarter of counties.
At $1,581 per household (19% below the U.S. average), households in Wayne County spend about $42.6M a year on vehicle insurance. That works out to $1.3M per agency, in line with the U.S. figure of $1.3M.
Wayne County has 34 insurance agencies on map listings as of September 2026. Chain locations make up 32% of them, against 21% across the U.S. That comes to 12.6 for every 10,000 households, 19% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Wayne County was 27 in 2023, unchanged from 2019. That is one for every 999 households, against one for every 966 across the U.S. Population estimates show Wayne County declined 0.5% from 2020 to 2025, against +3.1% for the U.S.
How Wayne County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 16.2 | 15.6 |
| Spending per listing | $1.3M | $1M | $1.3M |
| Households per official establishment | 999 | 916 | 966 |
| Official establishment growth, 2019–2023 | 0.0% | −0.4% | −1.0% |
| Population growth, 2020–2025 | −0.5% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,581 | $1,648 | $1,957 |
| Median household income | $55,692 | $71,957 | $80,734 |
| Groundwork market score | 30 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 270.0% over the period
- Employees, 2023
- 118
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3411 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 66,169−0.5% since 2020
- Households
- 26,975
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 402 sq. mi.
- People per square mile
- 165
- Median household income
- $55,692+19.7% vs. 2015–2019, before inflation
- Average household income
- $79,425
- Median home value
- $140,200
- Jobs located here
- 29,039
- Daytime population
- 66,064Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for insurance agencies, numbered among those based in Indiana, with Wayne County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owen County, IN | 60 | 9 | 10.4 | $1.8M | +2.6% | #780 of 2,272 |
| 2Sullivan County, IN | 58 | 8 | 10.2 | $1.8M | +0.1% | #841 of 2,272 |
| 3Dearborn County, IN | 57 | 23 | 11.3 | $1.7M | +1.7% | #878 of 2,272 |
| 4LaGrange County, IN | 56 | 12 | 9.3 | $1.6M | +1.9% | #914 of 2,272 |
| 5Morgan County, IN | 56 | 34 | 12.0 | $1.6M | +4.4% | #918 of 2,272 |
| 6Noble County, IN | 52 | 20 | 11.0 | $1.6M | +1.0% | #1,041 of 2,272 |
| 7Clark County, IN | 49 | 65 | 12.7 | $1.3M | +7.5% | #1,155 of 2,272 |
| 8Hancock County, IN | 49 | 50 | 14.9 | $1.2M | +13.5% | #1,157 of 2,272 |
| 9Putnam County, IN | 48 | 17 | 12.0 | $1.5M | +3.2% | #1,178 of 2,272 |
| 10Washington County, IN | 48 | 15 | 13.4 | $1.5M | +0.5% | #1,179 of 2,272 |
| 50Wayne County, IN | 30 | 34 | 12.6 | $1.3M | −0.5% | #1,797 of 2,272 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Wayne County, IN?
Map listings as of September 2026 show 34 insurance agencies in Wayne County. 11 of them (32%) are chain locations. The listings count insurance agencies. Official counts show 27 businesses with payroll classed as insurance agencies and brokerages in 2023, unchanged from 2019.
How much do households in Wayne County, IN spend on vehicle insurance?
About $42.6M a year, or $1,581 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 34 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 26,975 households in Wayne County and national spending patterns by income.
How does Wayne County, IN compare with the U.S. for insurance agencies?
Wayne County has 12.6 insurance agencies per 10,000 households, 19% below the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of insurance agencies to household spending. There is one business with payroll in the industry for every 999 households, against one for every 966 across the U.S. The official count held level from 2019 to 2023, against −1.0% for the U.S.
How fast is Wayne County, IN growing?
Population estimates put Wayne County at 66,169 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 26,975 households. Median household income in Wayne County is $55,692, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 30 for insurance agencies (lower middle), #1,797 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.