Beauty and personal care · County · Minnesota
Hair salons in Otter Tail County, MN
How Otter Tail County, MN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #741 of 2,339 scored counties
#40 of 66 scored counties in Minnesota
- Listings
- 50
- 11 chain locations (22%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $24.3M
- On personal care products and services · $967 a household
- Spending per listing
- $487K
- 13% above the U.S.
- Listings per 10k households
- 19.9
- 15% below the U.S.
- Population, 2025
- 61,041
- +1.6% since 2020
See the hair salons around any address in Otter Tail County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $967 per household (4% below the U.S. average), households in Otter Tail County spend about $24.3M a year on personal care products and services. That is about $487K of household spending for each salon on map listings, 13% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Otter Tail County has 50 hair salons on map listings as of September 2026. Chain locations make up 22% of them, against 14% across the U.S. Per 10,000 households, that is 19.9, 15% below the U.S. rate of 23.4.
In 2023, official counts showed 12 businesses with payroll in Otter Tail County classed as beauty salons. That is one for every 2,096 households, against one for every 1,535 across the U.S. Official counts list 145 one-person businesses without payroll.
Between 2020 and 2025, the population of Otter Tail County grew 1.6%, slower than the U.S. (+3.1%). For hair salons, Otter Tail County has a Groundwork market score of 59 (upper middle): #741 of 2,339 scored counties and #40 of 66 scored counties in Minnesota.
How Otter Tail County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otter Tail County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.9 | 19.4 | 23.4 |
| Spending per listing | $487K | $564K | $430K |
| Households per official establishment | 2,096 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $967 | $1,091 | $1,005 |
| Median household income | $72,255 | $89,062 | $80,734 |
| Groundwork market score | 59 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 12
- Employees, 2023
- 34
- Annual payroll, 2023
- $869K
- One-person businesses, 2023
- 145Businesses with no payroll
- Map listings, September 2026
- 5011 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Otter Tail County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otter Tail County
- Population, 2025 estimate
- 61,041+1.6% since 2020
- Households
- 25,157
- Median age
- 45.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.1
- Land area
- 1,972 sq. mi.
- People per square mile
- 31
- Median household income
- $72,255+23.1% vs. 2015–2019, before inflation
- Average household income
- $92,523
- Median home value
- $273,000
- Jobs located here
- 23,068
- Daytime population
- 55,886Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otter Tail County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Otter Tail County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 40Otter Tail County, MN | 59 | 50 | 19.9 | $487K | +1.6% | #741 of 2,339 |
Other business types in Otter Tail County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons59
- Barbershops
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Otter Tail County, MN?
Map listings as of September 2026 show 50 hair salons in Otter Tail County. 11 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 12 businesses with payroll classed as beauty salons in 2023. Official counts also show 145 one-person businesses without payroll.
How much do households in Otter Tail County, MN spend on personal care products and services?
About $24.3M a year, or $967 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 50 hair salons on map listings, it comes to $487K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 25,157 households in Otter Tail County and national spending patterns by income.
How does Otter Tail County, MN compare with the U.S. for hair salons?
Otter Tail County has 19.9 hair salons per 10,000 households, 15% below the U.S. rate of 23.4. Spending per salon is $487K, 13% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Otter Tail County would have about 57, against 50 on map listings. There is one business with payroll in the industry for every 2,096 households, against one for every 1,535 across the U.S.
How fast is Otter Tail County, MN growing?
Population estimates put Otter Tail County at 61,041 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 25,157 households. Median household income in Otter Tail County is $72,255, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otter Tail County scores 59 for hair salons (upper middle), #741 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otter Tail County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Otter Tail County
Screening a site or an acquisition in Otter Tail County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otter Tail County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.