Beauty and personal care · Small-town market · Minnesota
Hair salons in the Alexandria, MN area
The hair salons in the Alexandria, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #298 of 538 scored small-town markets
#16 of 18 scored small-town markets based in Minnesota
- Listings
- 48
- 7 chain locations (15%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $1,003 a household
- Spending per listing
- $366K
- 15% below the U.S.
- Listings per 10k households
- 27.4
- 17% above the U.S.
- Population, 2025
- 40,120
- +2.6% since 2020
See the hair salons around any address in the Alexandria area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Alexandria area comes to about $17.6M a year: $1,003 per household, in line with the U.S. average. That works out to $366K per salon, 15% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 48 hair salons on map listings in the Alexandria area as of September 2026. Chain locations make up 15% of them, against 14% across the U.S. That is 27.4 per 10,000 households, 17% above the U.S. rate of 23.4.
In 2023, official counts showed 11 businesses with payroll in the Alexandria area classed as beauty salons. That is one for every 1,593 households, against one for every 1,535 across the U.S. Another 96 one-person businesses have no payroll, by official counts.
Population estimates show the Alexandria area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in the Alexandria area is 48 (lower middle), #298 of 538 scored small-town markets and #16 of 18 scored small-town markets based in Minnesota.
How the Alexandria area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alexandria area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.4 | 19.4 | 23.4 |
| Spending per listing | $366K | $564K | $430K |
| Households per official establishment | 1,593 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | +2.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,003 | $1,091 | $1,005 |
| Median household income | $79,043 | $89,062 | $80,734 |
| Groundwork market score | 48 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 62
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 487 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Alexandria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alexandria area
- Population, 2025 estimate
- 40,120+2.6% since 2020
- Households
- 17,519
- Median age
- 44.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 637 sq. mi.
- People per square mile
- 62
- Median household income
- $79,043+23.9% vs. 2015–2019, before inflation
- Average household income
- $101,237
- Median home value
- $321,400
- Jobs located here
- 19,394
- Daytime population
- 39,998Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alexandria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for hair salons, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Alexandria area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Faribault-Northfield, MN | 77 | 46 | 19.6 | $527K | +4.2% | #21 of 538 |
| 2Hutchinson, MN | 75 | 28 | 18.4 | $547K | −0.3% | #28 of 538 |
| 3Austin, MN | 72 | 24 | 15.3 | $633K | +2.3% | #42 of 538 |
| Wahpeton, ND-MN | 69 | 16 | 16.8 | $580K | 0.0% | #60 of 538 |
| 4Bemidji, MN | 69 | 32 | 17.6 | $538K | +1.8% | #63 of 538 |
| 5Marshall, MN | 68 | 18 | 17.8 | $549K | +1.0% | #71 of 538 |
| 6Detroit Lakes, MN | 66 | 30 | 20.8 | $465K | +0.9% | #84 of 538 |
| 7Red Wing, MN | 64 | 39 | 19.8 | $515K | +1.3% | #105 of 538 |
| 8Winona, MN | 64 | 39 | 19.3 | $496K | +1.8% | #107 of 538 |
| 9Fergus Falls, MN | 64 | 50 | 19.9 | $487K | +1.6% | #108 of 538 |
| 16Alexandria, MN | 48 | 48 | 27.4 | $366K | +2.6% | #298 of 538 |
Other business types in the Alexandria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons48
- Barbershops
- Nail salons66
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Alexandria, MN area?
As of September 2026, map listings count 48 hair salons in the Alexandria area. 7 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 11 businesses with payroll classed as beauty salons in 2023. Official counts list 96 one-person businesses without payroll.
How much do households in the Alexandria, MN area spend on personal care products and services?
About $17.6M a year, or $1,003 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 48 hair salons on map listings, it comes to $366K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 17,519 households in the Alexandria area and national spending patterns by income.
How does the Alexandria, MN area compare with the U.S. for hair salons?
The Alexandria area has 27.4 hair salons per 10,000 households, 17% above the U.S. rate of 23.4. Spending per salon is $366K, 15% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Alexandria area would have about 41, against 48 on map listings. There is one business with payroll in the industry for every 1,593 households, against one for every 1,535 across the U.S.
How fast is the Alexandria, MN area growing?
Population estimates put the Alexandria area at 40,120 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 17,519 households. Median household income in the Alexandria area is $79,043, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alexandria area scores 48 for hair salons (lower middle), #298 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alexandria area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Alexandria area
Screening a site or an acquisition in the Alexandria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alexandria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.