Beauty and personal care · County · Minnesota
Hair salons in Winona County, MN
The hair salons in Winona County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #738 of 2,339 scored counties
#39 of 66 scored counties in Minnesota
- Listings
- 39
- 8 chain locations (21%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $19.3M
- On personal care products and services · $955 a household
- Spending per listing
- $496K
- 15% above the U.S.
- Listings per 10k households
- 19.3
- 18% below the U.S.
- Population, 2025
- 50,523
- +1.8% since 2020
See the hair salons around any address in Winona County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 39 hair salons in Winona County. 8 of them (21%) are chain locations, against 14% across the U.S. That comes to 19.3 for every 10,000 households, 18% below the U.S. rate of 23.4.
At $955 per household (5% below the U.S. average), households in Winona County spend about $19.3M a year on personal care products and services. That works out to $496K per salon, 15% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Winona County was 10 in 2023. That is one for every 2,025 households, against one for every 1,535 across the U.S. Another 72 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Winona County grew 1.8%, slower than the U.S. (+3.1%). Winona County scores 59 (upper middle) on the Groundwork market score for hair salons, ranking #738 of 2,339 scored counties and #39 of 66 scored counties in Minnesota.
How Winona County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winona County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.3 | 19.4 | 23.4 |
| Spending per listing | $496K | $564K | $430K |
| Households per official establishment | 2,025 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | +1.8% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $955 | $1,091 | $1,005 |
| Median household income | $70,744 | $89,062 | $80,734 |
| Groundwork market score | 59 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 10
- Employees, 2023
- 61
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 72Businesses with no payroll
- Map listings, September 2026
- 398 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Winona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winona County
- Population, 2025 estimate
- 50,523+1.8% since 2020
- Households
- 20,253
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 626 sq. mi.
- People per square mile
- 79
- Median household income
- $70,744+19.2% vs. 2015–2019, before inflation
- Average household income
- $92,678
- Median home value
- $235,400
- Jobs located here
- 25,458
- Daytime population
- 50,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Winona County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 39Winona County, MN | 59 | 39 | 19.3 | $496K | +1.8% | #738 of 2,339 |
Other business types in Winona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons59
- Barbershops
- Nail salons66
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Winona County, MN?
Winona County has 39 hair salons on map listings as of September 2026. 8 of them (21%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts list 72 one-person businesses without payroll.
How much do households in Winona County, MN spend on personal care products and services?
About $19.3M a year, or $955 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 39 hair salons on map listings, it comes to $496K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 20,253 households in Winona County and national spending patterns by income.
How does Winona County, MN compare with the U.S. for hair salons?
Winona County has 19.3 hair salons per 10,000 households, 18% below the U.S. rate of 23.4. Spending per salon is $496K, 15% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Winona County would have about 45, against 39 on map listings. There is one business with payroll in the industry for every 2,025 households, against one for every 1,535 across the U.S.
How fast is Winona County, MN growing?
Population estimates put Winona County at 50,523 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 20,253 households. The median household income in Winona County is $70,744 a year, 12% below the U.S. median of $80,734. That rose 19.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winona County scores 59 for hair salons (upper middle), #738 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winona County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Winona County
Screening a site or an acquisition in Winona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.