Beauty and personal care · County · Minnesota
Hair salons in Stearns County, MN
Competitor counts, household spending and official business counts for hair salons in Stearns County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,335 of 2,339 scored counties
#56 of 66 scored counties in Minnesota
- Listings
- 155
- 29 chain locations (19%)
- Official establishments
- 43
- −17.3% since 2019
- Household spending a year
- $61.1M
- On personal care products and services · $995 a household
- Spending per listing
- $394K
- 8% below the U.S.
- Listings per 10k households
- 25.2
- 8% above the U.S.
- Population, 2025
- 164,110
- +3.6% since 2020
See the hair salons around any address in Stearns County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 155 hair salons in Stearns County. Of those, 29 are chain locations, or 19%, against 14% across the U.S. That comes to 25.2 for every 10,000 households, 8% above the U.S. rate of 23.4.
Households in Stearns County spend about $61.1M a year on personal care products and services, or $995 per household, in line with the U.S. average. Spread across 155 hair salons, that is $394K per salon, 8% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 43 businesses with payroll in Stearns County classed as beauty salons, down 17.3% from 2019. That is one for every 1,428 households, against one for every 1,535 across the U.S. Another 266 one-person businesses have no payroll, by official counts. Since fiscal 2022, 7 SBA-backed loans worth $1.2M have gone to businesses classed as beauty salons in Stearns County.
Between 2020 and 2025, the population of Stearns County grew 3.6%, faster than the U.S. (+3.1%). For hair salons, Stearns County has a Groundwork market score of 47 (lower middle): #1,335 of 2,339 scored counties and #56 of 66 scored counties in Minnesota.
How Stearns County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stearns County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 19.4 | 23.4 |
| Spending per listing | $394K | $564K | $430K |
| Households per official establishment | 1,428 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | −17.3% | −4.2% | +6.0% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,091 | $1,005 |
| Median household income | $77,066 | $89,062 | $80,734 |
| Groundwork market score | 47 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52 → 43−17.3% over the period
- Employees, 2023
- 232
- Annual payroll, 2023
- $7.4M
- One-person businesses, 2023
- 266Businesses with no payroll
- Map listings, September 2026
- 15529 chain locations
- Listings at the U.S. rate for this spending
- 142The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.2M
SBA-backed loans to businesses classed as beauty salons in Stearns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stearns County
- Population, 2025 estimate
- 164,110+3.6% since 2020
- Households
- 61,403
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,343 sq. mi.
- People per square mile
- 120
- Median household income
- $77,066+22.7% vs. 2015–2019, before inflation
- Average household income
- $98,367
- Median home value
- $273,400
- Jobs located here
- 83,579
- Daytime population
- 169,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stearns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Stearns County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 56Stearns County, MN | 47 | 155 | 25.2 | $394K | +3.6% | #1,335 of 2,339 |
Other business types in Stearns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops68
- Nail salons51
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Stearns County, MN?
There are 155 hair salons on map listings in Stearns County as of September 2026. 29 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 43 businesses with payroll classed as beauty salons in 2023, down 17.3% from 2019. Official counts list 266 one-person businesses without payroll.
How much do households in Stearns County, MN spend on personal care products and services?
About $61.1M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 155 hair salons on map listings, it comes to $394K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 61,403 households in Stearns County and national spending patterns by income.
How does Stearns County, MN compare with the U.S. for hair salons?
Stearns County has 25.2 hair salons per 10,000 households, 8% above the U.S. rate of 23.4. Spending per salon is $394K, 8% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Stearns County would have about 142, against 155 on map listings. There is one business with payroll in the industry for every 1,428 households, against one for every 1,535 across the U.S. The official count fell 17.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is Stearns County, MN growing?
Population estimates put Stearns County at 164,110 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 61,403 households. The median household income in Stearns County is $77,066 a year, 5% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stearns County scores 47 for hair salons (lower middle), #1,335 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stearns County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Stearns County
Screening a site or an acquisition in Stearns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.