Beauty and personal care · County · Minnesota
Hair salons in Olmsted County, MN
How Olmsted County, MN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #450 of 2,339 scored counties
#29 of 66 scored counties in Minnesota
- Listings
- 144
- 27 chain locations (19%)
- Official establishments
- 39
- −13.3% since 2019
- Household spending a year
- $76.6M
- On personal care products and services · $1,144 a household
- Spending per listing
- $532K
- 24% above the U.S.
- Listings per 10k households
- 21.5
- 8% below the U.S.
- Population, 2025
- 166,731
- +2.3% since 2020
See the hair salons around any address in Olmsted County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 144 hair salons in Olmsted County. Of those, 27 are chain locations, or 19%, against 14% across the U.S. Per 10,000 households, that is 21.5, 8% below the U.S. rate of 23.4.
Household spending on personal care products and services in Olmsted County comes to about $76.6M a year: $1,144 per household, 14% above the U.S. average. Spread across 144 hair salons, that is $532K per salon, 24% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 39 businesses with payroll classed as beauty salons in Olmsted County in 2023, down 13.3% from 2019. That is one for every 1,716 households, against one for every 1,535 across the U.S. Another 229 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $2.2M have gone to businesses classed as beauty salons in Olmsted County.
Population estimates put the population change in Olmsted County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). Olmsted County scores 65 (upper middle) on the Groundwork market score for hair salons, ranking #450 of 2,339 scored counties and #29 of 66 scored counties in Minnesota. That puts it in the top quarter of counties.
How Olmsted County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Olmsted County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.5 | 19.4 | 23.4 |
| Spending per listing | $532K | $564K | $430K |
| Households per official establishment | 1,716 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | −13.3% | −4.2% | +6.0% |
| Population growth, 2020–2025 | +2.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,144 | $1,091 | $1,005 |
| Median household income | $95,406 | $89,062 | $80,734 |
| Groundwork market score | 65 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45 → 39−13.3% over the period
- Employees, 2023
- 254
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- 229Businesses with no payroll
- Map listings, September 2026
- 14427 chain locations
- Listings at the U.S. rate for this spending
- 178The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.2M
SBA-backed loans to businesses classed as beauty salons in Olmsted County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Olmsted County
- Population, 2025 estimate
- 166,731+2.3% since 2020
- Households
- 66,918
- Median age
- 38.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 654 sq. mi.
- People per square mile
- 252
- Median household income
- $95,406+24.0% vs. 2015–2019, before inflation
- Average household income
- $132,916
- Median home value
- $331,700
- Jobs located here
- 111,121
- Daytime population
- 185,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Olmsted County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Olmsted County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 29Olmsted County, MN | 65 | 144 | 21.5 | $532K | +2.3% | #450 of 2,339 |
Other business types in Olmsted County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons65
- Barbershops83
- Nail salons60
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Olmsted County, MN?
There are 144 hair salons on map listings in Olmsted County as of September 2026. 27 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 39 businesses with payroll classed as beauty salons in 2023, down 13.3% from 2019. Official counts list 229 one-person businesses without payroll.
How much do households in Olmsted County, MN spend on personal care products and services?
About $76.6M a year, or $1,144 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 144 hair salons on map listings, it comes to $532K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 66,918 households in Olmsted County and national spending patterns by income.
How does Olmsted County, MN compare with the U.S. for hair salons?
Olmsted County has 21.5 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $532K, 24% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Olmsted County would have about 178, against 144 on map listings. There is one business with payroll in the industry for every 1,716 households, against one for every 1,535 across the U.S. The official count fell 13.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is Olmsted County, MN growing?
Population estimates put Olmsted County at 166,731 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 66,918 households. The median household income in Olmsted County is $95,406 a year, 18% above the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Olmsted County scores 65 for hair salons (upper middle), #450 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Olmsted County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Olmsted County
Screening a site or an acquisition in Olmsted County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Olmsted County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.