Beauty and personal care · County · Minnesota
Hair salons in Houston County, MN
The hair salons in Houston County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #712 of 2,339 scored counties
#37 of 66 scored counties in Minnesota
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $8.2M
- On personal care products and services · $1,010 a household
- Spending per listing
- $685K
- 59% above the U.S.
- Listings per 10k households
- 14.8
- 37% below the U.S.
- Population, 2025
- 18,400
- −2.3% since 2020
See the hair salons around any address in Houston County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 hair salons in Houston County. Of those, 3 are chain locations, or 25%, against 14% across the U.S. That comes to 14.8 for every 10,000 households, 37% below the U.S. rate of 23.4.
At $1,010 per household (in line with the U.S. average), households in Houston County spend about $8.2M a year on personal care products and services. Spread across 12 hair salons, that is $685K per salon, 59% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in Houston County classed as beauty salons. That is one for every 1,627 households, against one for every 1,535 across the U.S. Official counts also show 38 one-person businesses without payroll.
Population estimates show Houston County declined 2.3% from 2020 to 2025, against +3.1% for the U.S. Houston County scores 59 (upper middle) on the Groundwork market score for hair salons, ranking #712 of 2,339 scored counties and #37 of 66 scored counties in Minnesota.
How Houston County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houston County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.8 | 19.4 | 23.4 |
| Spending per listing | $685K | $564K | $430K |
| Households per official establishment | 1,627 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | −2.3% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,010 | $1,091 | $1,005 |
| Median household income | $79,825 | $89,062 | $80,734 |
| Groundwork market score | 59 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $154K
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 18,400−2.3% since 2020
- Households
- 8,134
- Median age
- 45.5
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 552 sq. mi.
- People per square mile
- 34
- Median household income
- $79,825+32.2% vs. 2015–2019, before inflation
- Average household income
- $101,996
- Median home value
- $239,000
- Jobs located here
- 5,470
- Daytime population
- 15,004Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Houston County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 37Houston County, MN | 59 | 12 | 14.8 | $685K | −2.3% | #712 of 2,339 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons59
- Barbershops
- Nail salons
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Houston County, MN?
Houston County has 12 hair salons on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 38 one-person businesses have no payroll, by official counts.
How much do households in Houston County, MN spend on personal care products and services?
About $8.2M a year, or $1,010 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $685K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,134 households in Houston County and national spending patterns by income.
How does Houston County, MN compare with the U.S. for hair salons?
Houston County has 14.8 hair salons per 10,000 households, 37% below the U.S. rate of 23.4. Spending per salon is $685K, 59% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Houston County would have about 19, against 12 on map listings. There is one business with payroll in the industry for every 1,627 households, against one for every 1,535 across the U.S.
How fast is Houston County, MN growing?
Population estimates put Houston County at 18,400 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 8,134 households. The median household income in Houston County is $79,825 a year, in line with the U.S. median of $80,734. That rose 32.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 59 for hair salons (upper middle), #712 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.