Beauty and personal care · County · Minnesota
Hair salons in Martin County, MN
How Martin County, MN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,969 of 2,339 scored counties
#64 of 66 scored counties in Minnesota
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.9M
- On personal care products and services · $896 a household
- Spending per listing
- $396K
- 8% below the U.S.
- Listings per 10k households
- 22.6
- 3% below the U.S.
- Population, 2025
- 19,440
- −2.8% since 2020
See the hair salons around any address in Martin County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Martin County scores 32 (lower middle) on the Groundwork market score for hair salons, ranking #1,969 of 2,339 scored counties and #64 of 66 scored counties in Minnesota. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 20 hair salons in Martin County. Of those, 5 are chain locations, or 25%, against 14% across the U.S. Per 10,000 households, that is 22.6, 3% below the U.S. rate of 23.4.
Household spending on personal care products and services in Martin County comes to about $7.9M a year: $896 per household, 11% below the U.S. average. Spread across 20 hair salons, that is $396K per salon, 8% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Martin County: counts under 3 aren’t published. Population estimates put the population change in Martin County from 2020 to 2025 at −2.8%, against +3.1% for the U.S.
How Martin County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martin County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.6 | 19.4 | 23.4 |
| Spending per listing | $396K | $564K | $430K |
| Households per official establishment | n/a | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | −2.8% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $896 | $1,091 | $1,005 |
| Median household income | $59,507 | $89,062 | $80,734 |
| Groundwork market score | 32 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Martin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Martin County
- Population, 2025 estimate
- 19,440−2.8% since 2020
- Households
- 8,839
- Median age
- 44.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 712 sq. mi.
- People per square mile
- 28
- Median household income
- $59,507+12.7% vs. 2015–2019, before inflation
- Average household income
- $82,458
- Median home value
- $163,500
- Jobs located here
- 8,052
- Daytime population
- 18,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Martin County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 64Martin County, MN | 32 | 20 | 22.6 | $396K | −2.8% | #1,969 of 2,339 |
Other business types in Martin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Martin County, MN?
Martin County has 20 hair salons on map listings as of September 2026. 5 of them (25%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Martin County: counts under 3 are left out. Official counts list 54 one-person businesses without payroll.
How much do households in Martin County, MN spend on personal care products and services?
About $7.9M a year, or $896 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 20 hair salons on map listings, it comes to $396K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,839 households in Martin County and national spending patterns by income.
How does Martin County, MN compare with the U.S. for hair salons?
Martin County has 22.6 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $396K, 8% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Martin County would have about 18, against 20 on map listings.
How fast is Martin County, MN growing?
Population estimates put Martin County at 19,440 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 8,839 households. The median household income in Martin County is $59,507 a year, 26% below the U.S. median of $80,734. That rose 12.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Martin County scores 32 for hair salons (lower middle), #1,969 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martin County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Martin County
Screening a site or an acquisition in Martin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.