Beauty and personal care · County · Minnesota
Hair salons in Waseca County, MN
How Waseca County, MN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,168 of 2,339 scored counties
#51 of 66 scored counties in Minnesota
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.2M
- On personal care products and services · $963 a household
- Spending per listing
- $480K
- 12% above the U.S.
- Listings per 10k households
- 20.1
- 14% below the U.S.
- Population, 2025
- 18,688
- −1.5% since 2020
See the hair salons around any address in Waseca County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 15 hair salons in Waseca County. Chain locations make up 13% of them, against 14% across the U.S. That is 20.1 per 10,000 households, 14% below the U.S. rate of 23.4.
At $963 per household (4% below the U.S. average), households in Waseca County spend about $7.2M a year on personal care products and services. That works out to $480K per salon, 12% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as beauty salons in Waseca County in 2023. That is one for every 1,869 households, against one for every 1,535 across the U.S. Another 41 one-person businesses have no payroll, by official counts.
Population estimates show Waseca County declined 1.5% from 2020 to 2025, against +3.1% for the U.S. Waseca County scores 50 (upper middle) on the Groundwork market score for hair salons, ranking #1,168 of 2,339 scored counties and #51 of 66 scored counties in Minnesota.
How Waseca County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waseca County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.1 | 19.4 | 23.4 |
| Spending per listing | $480K | $564K | $430K |
| Households per official establishment | 1,869 | 1,517 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +6.0% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $963 | $1,091 | $1,005 |
| Median household income | $76,261 | $89,062 | $80,734 |
| Groundwork market score | 50 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 11
- Annual payroll, 2023
- $178K
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Waseca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Waseca County
- Population, 2025 estimate
- 18,688−1.5% since 2020
- Households
- 7,477
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 423 sq. mi.
- People per square mile
- 45
- Median household income
- $76,261+34.4% vs. 2015–2019, before inflation
- Average household income
- $90,562
- Median home value
- $220,800
- Jobs located here
- 5,375
- Daytime population
- 15,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waseca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for hair salons, numbered among those based in Minnesota, with Waseca County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Sueur County, MN | 86 | 14 | 12.0 | $899K | +2.9% | #31 of 2,339 |
| 2Cass County, MN | 82 | 15 | 11.7 | $813K | +4.2% | #61 of 2,339 |
| 3Kanabec County, MN | 80 | 8 | 12.2 | $778K | +3.6% | #74 of 2,339 |
| 4Scott County, MN | 78 | 58 | 10.6 | $1.2M | +5.1% | #94 of 2,339 |
| 5Watonwan County, MN | 78 | 5 | 11.8 | $816K | +2.0% | #97 of 2,339 |
| 6Todd County, MN | 77 | 12 | 11.8 | $780K | +3.0% | #115 of 2,339 |
| 7Nicollet County, MN | 76 | 17 | 13.1 | $796K | −0.7% | #129 of 2,339 |
| 8Wright County, MN | 76 | 95 | 17.6 | $666K | +11.1% | #138 of 2,339 |
| 9Sibley County, MN | 75 | 11 | 18.6 | $543K | +3.6% | #162 of 2,339 |
| 10Anoka County, MN | 74 | 205 | 14.9 | $767K | +4.7% | #168 of 2,339 |
| 51Waseca County, MN | 50 | 15 | 20.1 | $480K | −1.5% | #1,168 of 2,339 |
Other business types in Waseca County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Waseca County, MN?
Waseca County has 15 hair salons on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 41 one-person businesses without payroll.
How much do households in Waseca County, MN spend on personal care products and services?
About $7.2M a year, or $963 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 15 hair salons on map listings, it comes to $480K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 7,477 households in Waseca County and national spending patterns by income.
How does Waseca County, MN compare with the U.S. for hair salons?
Waseca County has 20.1 hair salons per 10,000 households, 14% below the U.S. rate of 23.4. Spending per salon is $480K, 12% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Waseca County would have about 17, against 15 on map listings. There is one business with payroll in the industry for every 1,869 households, against one for every 1,535 across the U.S.
How fast is Waseca County, MN growing?
Population estimates put Waseca County at 18,688 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 7,477 households. The median household income in Waseca County is $76,261 a year, 6% below the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waseca County scores 50 for hair salons (upper middle), #1,168 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waseca County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Waseca County
Screening a site or an acquisition in Waseca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waseca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.