Beauty and personal care · County · Iowa
Hair salons in Cass County, IA
The hair salons in Cass County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,899 of 2,339 scored counties
#54 of 72 scored counties in Iowa
- Listings
- 13
- 4 chain locations (31%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $5.3M
- On personal care products and services · $903 a household
- Spending per listing
- $406K
- 6% below the U.S.
- Listings per 10k households
- 22.2
- 5% below the U.S.
- Population, 2025
- 12,960
- −1.2% since 2020
See the hair salons around any address in Cass County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cass County scores 34 (lower middle) on the Groundwork market score for hair salons, ranking #1,899 of 2,339 scored counties and #54 of 72 scored counties in Iowa. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 13 hair salons in Cass County. Chain locations make up 31% of them, against 14% across the U.S. That is 22.2 per 10,000 households, 5% below the U.S. rate of 23.4.
At $903 per household (10% below the U.S. average), households in Cass County spend about $5.3M a year on personal care products and services. That works out to $406K per salon, 6% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Cass County was 4 in 2023. That is one for every 1,461 households, against one for every 1,535 across the U.S. Population estimates show Cass County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Cass County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 23.5 | 23.4 |
| Spending per listing | $406K | $422K | $430K |
| Households per official establishment | 1,461 | 1,653 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −2.1% | +6.0% |
| Population growth, 2020–2025 | −1.2% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $903 | $990 | $1,005 |
| Median household income | $63,013 | $75,059 | $80,734 |
| Groundwork market score | 34 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 9
- Annual payroll, 2023
- $196K
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 134 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 12,960−1.2% since 2020
- Households
- 5,844
- Median age
- 44.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 564 sq. mi.
- People per square mile
- 23
- Median household income
- $63,013+25.6% vs. 2015–2019, before inflation
- Average household income
- $84,546
- Median home value
- $150,300
- Jobs located here
- 5,421
- Daytime population
- 12,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for hair salons, numbered among those based in Iowa, with Cass County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Benton County, IA | 82 | 12 | 11.8 | $882K | +1.8% | #59 of 2,339 |
| 2Madison County, IA | 79 | 9 | 13.4 | $787K | +3.8% | #90 of 2,339 |
| 3Warren County, IA | 76 | 33 | 16.0 | $685K | +9.0% | #135 of 2,339 |
| 4Delaware County, IA | 72 | 10 | 13.6 | $717K | +1.3% | #230 of 2,339 |
| 5Dallas County, IA | 70 | 98 | 23.1 | $517K | +17.8% | #297 of 2,339 |
| 6Guthrie County, IA | 67 | 9 | 19.6 | $515K | +1.6% | #397 of 2,339 |
| 7Marion County, IA | 65 | 23 | 17.3 | $581K | +2.3% | #445 of 2,339 |
| 8Mills County, IA | 65 | 11 | 20.4 | $526K | +2.6% | #451 of 2,339 |
| 9Jones County, IA | 64 | 15 | 18.3 | $524K | +2.9% | #497 of 2,339 |
| 10Marshall County, IA | 64 | 28 | 18.1 | $520K | −0.5% | #498 of 2,339 |
| 54Cass County, IA | 34 | 13 | 22.2 | $406K | −1.2% | #1,899 of 2,339 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons34
- Barbershops
- Nail salons
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Cass County, IA?
Cass County has 13 hair salons on map listings as of September 2026. 4 of them (31%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts also show 31 one-person businesses without payroll.
How much do households in Cass County, IA spend on personal care products and services?
About $5.3M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 13 hair salons on map listings, it comes to $406K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 5,844 households in Cass County and national spending patterns by income.
How does Cass County, IA compare with the U.S. for hair salons?
Cass County has 22.2 hair salons per 10,000 households, 5% below the U.S. rate of 23.4. Spending per salon is $406K, 6% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Cass County would have about 12, against 13 on map listings. There is one business with payroll in the industry for every 1,461 households, against one for every 1,535 across the U.S.
How fast is Cass County, IA growing?
Population estimates put Cass County at 12,960 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 5,844 households. The median household income in Cass County is $63,013 a year, 22% below the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 34 for hair salons (lower middle), #1,899 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.