Beauty and personal care · Metro area · Iowa
Hair salons in the Sioux City, IA-NE-SD metro area
The hair salons in the Sioux City, IA-NE-SD metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #125 of 387 scored metro areas
#2 of 8 scored metro areas based in Iowa
- Listings
- 125
- 28 chain locations (22%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $53.9M
- On personal care products and services · $972 a household
- Spending per listing
- $431K
- In line with the U.S.
- Listings per 10k households
- 22.5
- 4% below the U.S.
- Population, 2025
- 145,738
- +1.0% since 2020
See the hair salons around any address in the Sioux City metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 125 hair salons in the Sioux City metro area. Of those, 28 are chain locations, or 22%, against 14% across the U.S. Per 10,000 households, that is 22.5, 4% below the U.S. rate of 23.4.
At $972 per household (3% below the U.S. average), households in the Sioux City metro area spend about $53.9M a year on personal care products and services. That works out to $431K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Sioux City metro area was 19 in 2023. That is one for every 2,919 households, against one for every 1,535 across the U.S. Official counts also show 275 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $216K has gone to businesses classed as beauty salons in the Sioux City metro area.
Population estimates put the population change in the Sioux City metro area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The Sioux City metro area scores 57 (upper middle) on the Groundwork market score for hair salons, ranking #125 of 387 scored metro areas and #2 of 8 scored metro areas based in Iowa.
How the Sioux City metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sioux City metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.5 | 23.5 | 23.4 |
| Spending per listing | $431K | $422K | $430K |
| Households per official establishment | 2,919 | 1,653 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −2.1% | +6.0% |
| Population growth, 2020–2025 | +1.0% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $972 | $990 | $1,005 |
| Median household income | $75,192 | $75,059 | $80,734 |
| Groundwork market score | 57 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 109
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- 275Businesses with no payroll
- Map listings, September 2026
- 12528 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $216K
SBA-backed loans to businesses classed as beauty salons in the Sioux City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sioux City metro area
- Population, 2025 estimate
- 145,738+1.0% since 2020
- Households
- 55,468
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,599 sq. mi.
- People per square mile
- 90
- Median household income
- $75,192
- Average household income
- $95,336
- Median home value
- $193,100
- Jobs located here
- 75,324
- Daytime population
- 149,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sioux City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for hair salons, numbered among those based in Iowa (a market based in another state is listed without a number), with the Sioux City metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 62 | 821 | 21.1 | $505K | +4.2% | #77 of 387 |
| 1Ames, IA | 61 | 91 | 18.3 | $540K | +2.2% | #86 of 387 |
| 2Sioux City, IA-NE-SD | 57 | 125 | 22.5 | $431K | +1.0% | #125 of 387 |
| 3Des Moines-West Des Moines, IA | 56 | 702 | 23.8 | $451K | +6.7% | #131 of 387 |
| 4Iowa City, IA | 53 | 172 | 23.8 | $426K | +4.1% | #149 of 387 |
| 5Cedar Rapids, IA | 52 | 260 | 22.8 | $445K | +1.0% | #156 of 387 |
| 6Davenport-Moline-Rock Island, IA-IL | 46 | 375 | 23.2 | $421K | −0.9% | #226 of 387 |
| 7Waterloo-Cedar Falls, IA | 44 | 160 | 23.1 | $414K | +0.5% | #245 of 387 |
| 8Dubuque, IA | 35 | 107 | 26.1 | $382K | +0.1% | #338 of 387 |
Other business types in the Sioux City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons57
- Barbershops56
- Nail salons41
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Sioux City, IA-NE-SD metro area?
The Sioux City metro area has 125 hair salons on map listings as of September 2026. 28 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023. Another 275 one-person businesses have no payroll, by official counts.
How much do households in the Sioux City, IA-NE-SD metro area spend on personal care products and services?
About $53.9M a year, or $972 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 125 hair salons on map listings, it comes to $431K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 55,468 households in the Sioux City metro area and national spending patterns by income.
How does the Sioux City, IA-NE-SD metro area compare with the U.S. for hair salons?
The Sioux City metro area has 22.5 hair salons per 10,000 households, 4% below the U.S. rate of 23.4. Spending per salon is $431K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 2,919 households, against one for every 1,535 across the U.S.
How fast is the Sioux City, IA-NE-SD metro area growing?
Population estimates put the Sioux City metro area at 145,738 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 55,468 households. The median household income in the Sioux City metro area is $75,192 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sioux City metro area scores 57 for hair salons (upper middle), #125 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sioux City metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Sioux City metro area
Screening a site or an acquisition in the Sioux City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.