Beauty and personal care · County · Iowa
Hair salons in Guthrie County, IA
Competitor counts, household spending and official business counts for hair salons in Guthrie County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #397 of 2,339 scored counties
#6 of 72 scored counties in Iowa
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.6M
- On personal care products and services · $1,008 a household
- Spending per listing
- $515K
- 20% above the U.S.
- Listings per 10k households
- 19.6
- 16% below the U.S.
- Population, 2025
- 10,782
- +1.6% since 2020
See the hair salons around any address in Guthrie County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,008 per household (in line with the U.S. average), households in Guthrie County spend about $4.6M a year on personal care products and services. That is about $515K of household spending for each salon on map listings, 20% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Guthrie County has 9 hair salons on map listings as of September 2026. One of them (11%) is a chain location, against 14% across the U.S. That is 19.6 per 10,000 households, 16% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Guthrie County, since they leave out counts under 3. Official counts list 21 one-person businesses without payroll.
Between 2020 and 2025, the population of Guthrie County grew 1.6%, slower than the U.S. (+3.1%). For hair salons, Guthrie County has a Groundwork market score of 67 (upper middle): #397 of 2,339 scored counties and #6 of 72 scored counties in Iowa. That puts it in the top quarter of counties.
How Guthrie County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Guthrie County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 23.5 | 23.4 |
| Spending per listing | $515K | $422K | $430K |
| Households per official establishment | n/a | 1,653 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −2.1% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,008 | $990 | $1,005 |
| Median household income | $77,711 | $75,059 | $80,734 |
| Groundwork market score | 67 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Guthrie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Guthrie County
- Population, 2025 estimate
- 10,782+1.6% since 2020
- Households
- 4,600
- Median age
- 45.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 591 sq. mi.
- People per square mile
- 18
- Median household income
- $77,711+27.1% vs. 2015–2019, before inflation
- Average household income
- $100,744
- Median home value
- $180,100
- Jobs located here
- 3,087
- Daytime population
- 9,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guthrie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for hair salons, numbered among those based in Iowa, with Guthrie County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Benton County, IA | 82 | 12 | 11.8 | $882K | +1.8% | #59 of 2,339 |
| 2Madison County, IA | 79 | 9 | 13.4 | $787K | +3.8% | #90 of 2,339 |
| 3Warren County, IA | 76 | 33 | 16.0 | $685K | +9.0% | #135 of 2,339 |
| 4Delaware County, IA | 72 | 10 | 13.6 | $717K | +1.3% | #230 of 2,339 |
| 5Dallas County, IA | 70 | 98 | 23.1 | $517K | +17.8% | #297 of 2,339 |
| 6Guthrie County, IA | 67 | 9 | 19.6 | $515K | +1.6% | #397 of 2,339 |
| 7Marion County, IA | 65 | 23 | 17.3 | $581K | +2.3% | #445 of 2,339 |
| 8Mills County, IA | 65 | 11 | 20.4 | $526K | +2.6% | #451 of 2,339 |
| 9Jones County, IA | 64 | 15 | 18.3 | $524K | +2.9% | #497 of 2,339 |
| 10Marshall County, IA | 64 | 28 | 18.1 | $520K | −0.5% | #498 of 2,339 |
Other business types in Guthrie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Guthrie County, IA?
Map listings as of September 2026 show 9 hair salons in Guthrie County. One of them (11%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in Guthrie County: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.
How much do households in Guthrie County, IA spend on personal care products and services?
About $4.6M a year, or $1,008 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 9 hair salons on map listings, it comes to $515K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 4,600 households in Guthrie County and national spending patterns by income.
How does Guthrie County, IA compare with the U.S. for hair salons?
Guthrie County has 19.6 hair salons per 10,000 households, 16% below the U.S. rate of 23.4. Spending per salon is $515K, 20% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Guthrie County would have about 11, against 9 on map listings.
How fast is Guthrie County, IA growing?
Population estimates put Guthrie County at 10,782 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 4,600 households. Median household income in Guthrie County is $77,711, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Guthrie County scores 67 for hair salons (upper middle), #397 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guthrie County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Guthrie County
Screening a site or an acquisition in Guthrie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.