Beauty and personal care · County · Iowa
Hair salons in Monona County, IA
How Monona County, IA compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.5M
- On personal care products and services · $910 a household
- Spending per listing
- $294K
- 32% below the U.S.
- Listings per 10k households
- 30.9
- 32% above the U.S.
- Population, 2025
- 8,539
- −2.4% since 2020
See the hair salons around any address in Monona County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 hair salons in Monona County. Chain locations make up 25% of them, against 14% across the U.S. That comes to 30.9 for every 10,000 households, 32% above the U.S. rate of 23.4.
Households in Monona County spend about $3.5M a year on personal care products and services, or $910 per household, 9% below the U.S. average. That is about $294K of household spending for each salon on map listings, 32% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Monona County: counts under 3 aren’t published. Official counts also show 21 one-person businesses without payroll.
Between 2020 and 2025, the population of Monona County declined 2.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Monona County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monona County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.9 | 23.5 | 23.4 |
| Spending per listing | $294K | $422K | $430K |
| Households per official establishment | n/a | 1,653 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −2.1% | +6.0% |
| Population growth, 2020–2025 | −2.4% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $910 | $990 | $1,005 |
| Median household income | $68,377 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Monona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monona County
- Population, 2025 estimate
- 8,539−2.4% since 2020
- Households
- 3,878
- Median age
- 45.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 694 sq. mi.
- People per square mile
- 12
- Median household income
- $68,377
- Average household income
- $81,023
- Median home value
- $142,900
- Jobs located here
- 2,419
- Daytime population
- 6,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Monona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for hair salons, numbered among those based in Iowa, with Monona County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Benton County, IA | 82 | 12 | 11.8 | $882K | +1.8% | #59 of 2,339 |
| 2Madison County, IA | 79 | 9 | 13.4 | $787K | +3.8% | #90 of 2,339 |
| 3Warren County, IA | 76 | 33 | 16.0 | $685K | +9.0% | #135 of 2,339 |
| 4Delaware County, IA | 72 | 10 | 13.6 | $717K | +1.3% | #230 of 2,339 |
| 5Dallas County, IA | 70 | 98 | 23.1 | $517K | +17.8% | #297 of 2,339 |
| 6Guthrie County, IA | 67 | 9 | 19.6 | $515K | +1.6% | #397 of 2,339 |
| 7Marion County, IA | 65 | 23 | 17.3 | $581K | +2.3% | #445 of 2,339 |
| 8Mills County, IA | 65 | 11 | 20.4 | $526K | +2.6% | #451 of 2,339 |
| 9Jones County, IA | 64 | 15 | 18.3 | $524K | +2.9% | #497 of 2,339 |
| 10Marshall County, IA | 64 | 28 | 18.1 | $520K | −0.5% | #498 of 2,339 |
| Monona County, IA | Not scored | 12 | 30.9 | $294K | −2.4% |
Other business types in Monona County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Monona County, IA?
Monona County has 12 hair salons on map listings as of September 2026. 3 of them (25%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Monona County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.
How much do households in Monona County, IA spend on personal care products and services?
About $3.5M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $294K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 3,878 households in Monona County and national spending patterns by income.
How does Monona County, IA compare with the U.S. for hair salons?
Monona County has 30.9 hair salons per 10,000 households, 32% above the U.S. rate of 23.4. Spending per salon is $294K, 32% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Monona County would have about 8, against 12 on map listings.
How fast is Monona County, IA growing?
Population estimates put Monona County at 8,539 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 3,878 households. The median household income in Monona County is $68,377 a year, 15% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monona County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Monona County
Screening a site or an acquisition in Monona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.