Groundwork

Beauty and personal care · County · Iowa

Hair salons in Monroe County, IA

How Monroe County, IA compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
3 chain locations (60%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.9M
On personal care products and services · $928 a household
Spending per listing
$573K
33% above the U.S.
Listings per 10k households
16.2
31% below the U.S.
Population, 2025
7,406
−2.5% since 2020

See the hair salons around any address in Monroe County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 hair salons in Monroe County. 3 of them (60%) are chain locations, against 14% across the U.S. That is 16.2 per 10,000 households, 31% below the U.S. rate of 23.4.

At $928 per household (8% below the U.S. average), households in Monroe County spend about $2.9M a year on personal care products and services. Spread across 5 hair salons, that is $573K per salon, 33% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as beauty salons in Monroe County: counts under 3 aren’t published. Official counts also show 13 one-person businesses without payroll.

Between 2020 and 2025, the population of Monroe County declined 2.5%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Monroe County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Monroe County, IA compared with Iowa and the U.S.
MeasureMonroe CountyIowaU.S.
Listings per 10k households16.223.523.4
Spending per listing$573K$422K$430K
Households per official establishmentn/a1,6531,535
Official establishment growth, 2019–2023n/a−2.1%+6.0%
Population growth, 2020–2025−2.5%+1.5%+3.1%
Spending per household on personal care products and services$928$990$1,005
Median household income$70,996$75,059$80,734
Groundwork market scoreNot scored39

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
13Businesses with no payroll
Map listings, September 2026
53 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monroe County

Population, 2025 estimate
7,406−2.5% since 2020
Households
3,089
Median age
42.5
Homes lived in by their owners
81%
Vehicles per household
2.2
Land area
434 sq. mi.
People per square mile
17
Median household income
$70,996
Average household income
$82,641
Median home value
$156,300
Jobs located here
2,848
Daytime population
6,622Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monroe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for hair salons, numbered among those based in Iowa, with Monroe County marked.

Top counties in Iowa

Counties in Iowa ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Benton County, IA821211.8$882K+1.8%#59 of 2,339
2Madison County, IA79913.4$787K+3.8%#90 of 2,339
3Warren County, IA763316.0$685K+9.0%#135 of 2,339
4Delaware County, IA721013.6$717K+1.3%#230 of 2,339
5Dallas County, IA709823.1$517K+17.8%#297 of 2,339
6Guthrie County, IA67919.6$515K+1.6%#397 of 2,339
7Marion County, IA652317.3$581K+2.3%#445 of 2,339
8Mills County, IA651120.4$526K+2.6%#451 of 2,339
9Jones County, IA641518.3$524K+2.9%#497 of 2,339
10Marshall County, IA642818.1$520K−0.5%#498 of 2,339
Monroe County, IANot scored516.2$573K−2.5%

Other business types in Monroe County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many hair salons are in Monroe County, IA?

There are 5 hair salons on map listings in Monroe County as of September 2026. 3 of them (60%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Monroe County: counts under 3 are left out. Official counts list 13 one-person businesses without payroll.

How much do households in Monroe County, IA spend on personal care products and services?

About $2.9M a year, or $928 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 5 hair salons on map listings, it comes to $573K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 3,089 households in Monroe County and national spending patterns by income.

How does Monroe County, IA compare with the U.S. for hair salons?

Monroe County has 16.2 hair salons per 10,000 households, 31% below the U.S. rate of 23.4. Spending per salon is $573K, 33% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Monroe County would have about 7, against 5 on map listings.

How fast is Monroe County, IA growing?

Population estimates put Monroe County at 7,406 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 3,089 households. The median household income in Monroe County is $70,996 a year, 12% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monroe County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Monroe County

Screening a site or an acquisition in Monroe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.