Beauty and personal care · County · New Mexico
Spas and skin care studios in Taos County, NM
Competitor counts, household spending and official business counts for spas and skin care studios in Taos County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,525 of 1,769 scored counties
#13 of 17 scored counties in New Mexico
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.6M
- On personal care products and services · $877 a household
- Spending per listing
- $802K
- 8% below the U.S.
- Listings per 10k households
- 10.9
- 5% below the U.S.
- Population, 2025
- 34,564
- +0.3% since 2020
See the spas and skin care studios around any address in Taos County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Taos County has a Groundwork market score of 30 (lower middle): #1,525 of 1,769 scored counties and #13 of 17 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 17 spas and skin care studios in Taos County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 10.9, 5% below the U.S. rate of 11.5.
At $877 per household (13% below the U.S. average), households in Taos County spend about $13.6M a year on personal care products and services. That works out to $802K per studio, 8% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Taos County: counts under 3 aren’t published. Population estimates show Taos County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Taos County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taos County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 9.4 | 11.5 |
| Spending per listing | $802K | $968K | $876K |
| Households per official establishment | n/a | 6,921 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +31.5% | +29.8% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $877 | $913 | $1,005 |
| Median household income | $58,950 | $64,059 | $80,734 |
| Groundwork market score | 30 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Taos County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Taos County
- Population, 2025 estimate
- 34,564+0.3% since 2020
- Households
- 15,549
- Median age
- 50.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 2,202 sq. mi.
- People per square mile
- 16
- Median household income
- $58,950+53.8% vs. 2015–2019, before inflation
- Average household income
- $87,052
- Median home value
- $382,800
- Jobs located here
- 10,507
- Daytime population
- 34,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taos County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for spas and skin care studios, numbered among those based in New Mexico, with Taos County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 24 | 4.2 | $2.5M | +6.9% | #7 of 1,769 |
| 2Valencia County, NM | 67 | 17 | 6.2 | $1.4M | +7.2% | #303 of 1,769 |
| 3Otero County, NM | 67 | 15 | 6.1 | $1.4M | +3.7% | #304 of 1,769 |
| 4Los Alamos County, NM | 61 | 6 | 7.3 | $1.9M | 0.0% | #466 of 1,769 |
| 5Doña Ana County, NM | 58 | 76 | 9.0 | $948K | +4.1% | #594 of 1,769 |
| 6McKinley County, NM | 50 | 6 | 2.8 | $2.8M | −6.1% | #859 of 1,769 |
| 7San Juan County, NM | 49 | 25 | 6.0 | $1.4M | −0.9% | #906 of 1,769 |
| 8Chaves County, NM | 47 | 12 | 5.1 | $1.6M | −2.7% | #977 of 1,769 |
| 9Lea County, NM | 46 | 22 | 8.9 | $1M | +0.2% | #1,017 of 1,769 |
| 10Eddy County, NM | 43 | 26 | 11.0 | $890K | +0.3% | #1,136 of 1,769 |
| 13Taos County, NM | 30 | 17 | 10.9 | $802K | +0.3% | #1,525 of 1,769 |
Other business types in Taos County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Taos County, NM?
There are 17 spas and skin care studios on map listings in Taos County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Taos County: counts under 3 are left out.
How much do households in Taos County, NM spend on personal care products and services?
About $13.6M a year, or $877 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 17 spas and skin care studios on map listings, it comes to $802K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 15,549 households in Taos County and national spending patterns by income.
How does Taos County, NM compare with the U.S. for spas and skin care studios?
Taos County has 10.9 spas and skin care studios per 10,000 households, 5% below the U.S. rate of 11.5. Spending per studio is $802K, 8% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Taos County would have about 16, against 17 on map listings.
How fast is Taos County, NM growing?
Population estimates put Taos County at 34,564 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 15,549 households. Median household income in Taos County is $58,950, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taos County scores 30 for spas and skin care studios (lower middle), #1,525 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taos County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Taos County
Screening a site or an acquisition in Taos County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taos County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.