Groundwork

Beauty and personal care · County · New Mexico

Spas and skin care studios in Catron County, NM

The spas and skin care studios in Catron County, NM, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.3M
On personal care products and services · $747 a household
Spending per listing
$1.3M
Too few listings to compare
Listings per 10k households
5.6
Too few listings to compare
Population, 2025
3,827
+6.1% since 2020

See the spas and skin care studios around any address in Catron County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $747 per household (26% below the U.S. average), households in Catron County spend about $1.3M a year on personal care products and services. That works out to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios.

There is 1 spa or skin care studio on map listings in Catron County as of September 2026. That is 5.6 per 10,000 households.

Official counts don’t publish a figure for other personal care services in Catron County, since they leave out counts under 3.

Population estimates show Catron County grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Catron County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Catron County, NM compared with New Mexico and the U.S.
MeasureCatron CountyNew MexicoU.S.
Listings per 10k households5.69.411.5
Spending per listing$1.3M$968K$876K
Households per official establishmentn/a6,9214,055
Official establishment growth, 2019–2023n/a+31.5%+29.8%
Population growth, 2020–2025+6.1%+0.3%+3.1%
Spending per household on personal care products and services$747$913$1,005
Median household income$49,864$64,059$80,734
Groundwork market scoreNot scored48

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Catron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Catron County

Population, 2025 estimate
3,827+6.1% since 2020
Households
1,789
Median age
60.9
Homes lived in by their owners
94%
Vehicles per household
2.1
Land area
6,924 sq. mi.
People per square mile
1
Median household income
$49,864
Average household income
$58,483
Median home value
$167,000
Jobs located here
648
Daytime population
3,556Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Catron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for spas and skin care studios, numbered among those based in New Mexico, with Catron County marked.

Top counties in New Mexico

Counties in New Mexico ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM91244.2$2.5M+6.9%#7 of 1,769
2Valencia County, NM67176.2$1.4M+7.2%#303 of 1,769
3Otero County, NM67156.1$1.4M+3.7%#304 of 1,769
4Los Alamos County, NM6167.3$1.9M0.0%#466 of 1,769
5Doña Ana County, NM58769.0$948K+4.1%#594 of 1,769
6McKinley County, NM5062.8$2.8M−6.1%#859 of 1,769
7San Juan County, NM49256.0$1.4M−0.9%#906 of 1,769
8Chaves County, NM47125.1$1.6M−2.7%#977 of 1,769
9Lea County, NM46228.9$1M+0.2%#1,017 of 1,769
10Eddy County, NM432611.0$890K+0.3%#1,136 of 1,769
Catron County, NMNot scored15.6$1.3M+6.1%

Other business types in Catron County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many spas and skin care studios are in Catron County, NM?

As of September 2026, map listings count 1 spa or skin care studio in Catron County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Catron County: counts under 3 are left out.

How much do households in Catron County, NM spend on personal care products and services?

About $1.3M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 1 spa or skin care studio on map listings, it comes to $1.3M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,789 households in Catron County and national spending patterns by income.

How does Catron County, NM compare with the U.S. for spas and skin care studios?

Catron County has 1 spa or skin care studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of spas and skin care studios to household spending, Catron County would have about 2, against 1 on map listings.

How fast is Catron County, NM growing?

Population estimates put Catron County at 3,827 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 1,789 households. The median household income in Catron County is $49,864 a year, 38% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Catron County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Catron County

Screening a site or an acquisition in Catron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.