Beauty and personal care · County · New Mexico
Spas and skin care studios in Sierra County, NM
Competitor counts, household spending and official business counts for spas and skin care studios in Sierra County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #1,735 of 1,769 scored counties
#16 of 17 scored counties in New Mexico
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.9M
- On personal care products and services · $717 a household
- Spending per listing
- $780K
- 11% below the U.S.
- Listings per 10k households
- 9.2
- 20% below the U.S.
- Population, 2025
- 11,395
- −1.4% since 2020
See the spas and skin care studios around any address in Sierra County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Sierra County has a Groundwork market score of 15 (low): #1,735 of 1,769 scored counties and #16 of 17 scored counties in New Mexico. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 5 spas and skin care studios in Sierra County. None of them are chain locations, against 10% across the U.S. That is 9.2 per 10,000 households, 20% below the U.S. rate of 11.5.
Households in Sierra County spend about $3.9M a year on personal care products and services, or $717 per household, 29% below the U.S. average. That works out to $780K per studio, 11% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Sierra County: counts under 3 aren’t published. Between 2020 and 2025, the population of Sierra County declined 1.4%, against +3.1% for the U.S.
How Sierra County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sierra County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.2 | 9.4 | 11.5 |
| Spending per listing | $780K | $968K | $876K |
| Households per official establishment | n/a | 6,921 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +31.5% | +29.8% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $717 | $913 | $1,005 |
| Median household income | $41,600 | $64,059 | $80,734 |
| Groundwork market score | 15 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Sierra County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sierra County
- Population, 2025 estimate
- 11,395−1.4% since 2020
- Households
- 5,440
- Median age
- 53.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 4,181 sq. mi.
- People per square mile
- 3
- Median household income
- $41,600+39.8% vs. 2015–2019, before inflation
- Average household income
- $54,369
- Median home value
- $152,600
- Jobs located here
- 3,194
- Daytime population
- 10,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sierra County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for spas and skin care studios, numbered among those based in New Mexico, with Sierra County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 91 | 24 | 4.2 | $2.5M | +6.9% | #7 of 1,769 |
| 2Valencia County, NM | 67 | 17 | 6.2 | $1.4M | +7.2% | #303 of 1,769 |
| 3Otero County, NM | 67 | 15 | 6.1 | $1.4M | +3.7% | #304 of 1,769 |
| 4Los Alamos County, NM | 61 | 6 | 7.3 | $1.9M | 0.0% | #466 of 1,769 |
| 5Doña Ana County, NM | 58 | 76 | 9.0 | $948K | +4.1% | #594 of 1,769 |
| 6McKinley County, NM | 50 | 6 | 2.8 | $2.8M | −6.1% | #859 of 1,769 |
| 7San Juan County, NM | 49 | 25 | 6.0 | $1.4M | −0.9% | #906 of 1,769 |
| 8Chaves County, NM | 47 | 12 | 5.1 | $1.6M | −2.7% | #977 of 1,769 |
| 9Lea County, NM | 46 | 22 | 8.9 | $1M | +0.2% | #1,017 of 1,769 |
| 10Eddy County, NM | 43 | 26 | 11.0 | $890K | +0.3% | #1,136 of 1,769 |
| 16Sierra County, NM | 15 | 5 | 9.2 | $780K | −1.4% | #1,735 of 1,769 |
Other business types in Sierra County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons50
- Barbershops
- Nail salons
- Spas and skin care15
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Sierra County, NM?
There are 5 spas and skin care studios on map listings in Sierra County as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Sierra County: counts under 3 are left out.
How much do households in Sierra County, NM spend on personal care products and services?
About $3.9M a year, or $717 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $780K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 5,440 households in Sierra County and national spending patterns by income.
How does Sierra County, NM compare with the U.S. for spas and skin care studios?
Sierra County has 9.2 spas and skin care studios per 10,000 households, 20% below the U.S. rate of 11.5. Spending per studio is $780K, 11% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Sierra County would have about 4, against 5 on map listings.
How fast is Sierra County, NM growing?
Population estimates put Sierra County at 11,395 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,440 households. Median household income in Sierra County is $41,600, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sierra County scores 15 for spas and skin care studios (low), #1,735 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sierra County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Sierra County
Screening a site or an acquisition in Sierra County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sierra County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.