Beauty and personal care · Metro area · Montana
Spas and skin care studios in the Missoula, MT metro area
The spas and skin care studios in the Missoula, MT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #355 of 387 scored metro areas
#5 of 5 scored metro areas based in Montana
- Listings
- 80
- 2 chain locations (3%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $53.7M
- On personal care products and services · $979 a household
- Spending per listing
- $671K
- 23% below the U.S.
- Listings per 10k households
- 14.6
- 27% above the U.S.
- Population, 2025
- 128,698
- +4.7% since 2020
See the spas and skin care studios around any address in the Missoula metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in the Missoula metro area is 32 (lower middle), #355 of 387 scored metro areas and #5 of 5 scored metro areas based in Montana. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 80 spas and skin care studios in the Missoula metro area. 2 of them (3%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 14.6, 27% above the U.S. rate of 11.5.
Household spending on personal care products and services in the Missoula metro area comes to about $53.7M a year: $979 per household, 3% below the U.S. average. That is about $671K of household spending for each studio on map listings, 23% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in the Missoula metro area classed as other personal care services. That is one for every 2,384 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as other personal care services in the Missoula metro area. Population estimates show the Missoula metro area grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Missoula metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.6 | 12.6 | 11.5 |
| Spending per listing | $671K | $765K | $876K |
| Households per official establishment | 2,384 | 4,499 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +41.7% | +29.8% |
| Population growth, 2020–2025 | +4.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $979 | $964 | $1,005 |
| Median household income | $74,989 | $72,509 | $80,734 |
| Groundwork market score | 32 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 123
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 802 chain locations
- Listings at the U.S. rate for this spending
- 61The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.8M
SBA-backed loans to businesses classed as other personal care services in the Missoula metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Missoula metro area
- Population, 2025 estimate
- 128,698+4.7% since 2020
- Households
- 54,829
- Median age
- 39.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 3,813 sq. mi.
- People per square mile
- 33
- Median household income
- $74,989
- Average household income
- $102,725
- Median home value
- $466,400
- Jobs located here
- 67,485
- Daytime population
- 132,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Missoula metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for spas and skin care studios, numbered among those based in Montana, with the Missoula metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 64 | 44 | 11.3 | $903K | +7.7% | #69 of 387 |
| 2Great Falls, MT | 48 | 42 | 11.8 | $782K | +0.7% | #210 of 387 |
| 3Billings, MT | 42 | 108 | 13.8 | $725K | +4.8% | #266 of 387 |
| 4Bozeman, MT | 37 | 99 | 19.3 | $573K | +7.7% | #320 of 387 |
| 5Missoula, MT | 32 | 80 | 14.6 | $671K | +4.7% | #355 of 387 |
Other business types in the Missoula metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons59
- Barbershops64
- Nail salons72
- Spas and skin care32
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Missoula, MT metro area?
There are 80 spas and skin care studios on map listings in the Missoula metro area as of September 2026. 2 of them (3%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 23 businesses with payroll classed as other personal care services in 2023.
How much do households in the Missoula, MT metro area spend on personal care products and services?
About $53.7M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 80 spas and skin care studios on map listings, it comes to $671K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 54,829 households in the Missoula metro area and national spending patterns by income.
How does the Missoula, MT metro area compare with the U.S. for spas and skin care studios?
The Missoula metro area has 14.6 spas and skin care studios per 10,000 households, 27% above the U.S. rate of 11.5. Spending per studio is $671K, 23% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Missoula metro area would have about 61, against 80 on map listings. There is one business with payroll in the industry for every 2,384 households, against one for every 4,055 across the U.S.
How fast is the Missoula, MT metro area growing?
Population estimates put the Missoula metro area at 128,698 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 54,829 households. Median household income in the Missoula metro area is $74,989, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Missoula metro area scores 32 for spas and skin care studios (lower middle), #355 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Missoula metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Missoula metro area
Screening a site or an acquisition in the Missoula metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.