Beauty and personal care · Metro area · Montana
Spas and skin care studios in the Helena, MT metro area
The spas and skin care studios in the Helena, MT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #69 of 387 scored metro areas
#1 of 5 scored metro areas based in Montana
- Listings
- 44
- 3 chain locations (7%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $39.7M
- On personal care products and services · $1,017 a household
- Spending per listing
- $903K
- 3% above the U.S.
- Listings per 10k households
- 11.3
- 2% below the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the spas and skin care studios around any address in the Helena metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Helena metro area comes to about $39.7M a year: $1,017 per household, in line with the U.S. average. That is about $903K of household spending for each studio on map listings, 3% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 44 spas and skin care studios on map listings in the Helena metro area as of September 2026. Chain locations make up 7% of them, against 10% across the U.S. That is 11.3 per 10,000 households, 2% below the U.S. rate of 11.5.
In 2023, official counts showed 7 businesses with payroll in the Helena metro area classed as other personal care services. That is one for every 5,576 households, against one for every 4,055 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $280K have gone to businesses classed as other personal care services in the Helena metro area.
Population estimates show the Helena metro area grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in the Helena metro area is 64 (upper middle), #69 of 387 scored metro areas and #1 of 5 scored metro areas based in Montana. That puts it in the top quarter of metro areas.
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 12.6 | 11.5 |
| Spending per listing | $903K | $765K | $876K |
| Households per official establishment | 5,576 | 4,499 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +41.7% | +29.8% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $964 | $1,005 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 64 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 21
- Annual payroll, 2023
- $589K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 443 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $280K
SBA-backed loans to businesses classed as other personal care services in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for spas and skin care studios, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 64 | 44 | 11.3 | $903K | +7.7% | #69 of 387 |
| 2Great Falls, MT | 48 | 42 | 11.8 | $782K | +0.7% | #210 of 387 |
| 3Billings, MT | 42 | 108 | 13.8 | $725K | +4.8% | #266 of 387 |
| 4Bozeman, MT | 37 | 99 | 19.3 | $573K | +7.7% | #320 of 387 |
| 5Missoula, MT | 32 | 80 | 14.6 | $671K | +4.7% | #355 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons74
- Barbershops76
- Nail salons86
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Helena, MT metro area?
As of September 2026, map listings count 44 spas and skin care studios in the Helena metro area. 3 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in the Helena, MT metro area spend on personal care products and services?
About $39.7M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 44 spas and skin care studios on map listings, it comes to $903K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for spas and skin care studios?
The Helena metro area has 11.3 spas and skin care studios per 10,000 households, 2% below the U.S. rate of 11.5. Spending per studio is $903K, 3% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Helena metro area would have about 45, against 44 on map listings. There is one business with payroll in the industry for every 5,576 households, against one for every 4,055 across the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 64 for spas and skin care studios (upper middle), #69 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.