Beauty and personal care · County · Montana
Spas and skin care studios in Missoula County, MT
Competitor counts, household spending and official business counts for spas and skin care studios in Missoula County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,423 of 1,769 scored counties
#11 of 12 scored counties in Montana
- Listings
- 80
- 2 chain locations (3%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $51.8M
- On personal care products and services · $983 a household
- Spending per listing
- $647K
- 26% below the U.S.
- Listings per 10k households
- 15.2
- 32% above the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the spas and skin care studios around any address in Missoula County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missoula County scores 35 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,423 of 1,769 scored counties and #11 of 12 scored counties in Montana. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 80 spas and skin care studios in Missoula County. Chain locations make up 3% of them, against 10% across the U.S. That is 15.2 per 10,000 households, 32% above the U.S. rate of 11.5.
Households in Missoula County spend about $51.8M a year on personal care products and services, or $983 per household, 2% below the U.S. average. Spread across 80 spas and skin care studios, that is $647K per studio, 26% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Missoula County was 22 in 2023. That is one for every 2,395 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as other personal care services in Missoula County. Between 2020 and 2025, the population of Missoula County grew 4.4%, faster than the U.S. (+3.1%).
How Missoula County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.2 | 12.6 | 11.5 |
| Spending per listing | $647K | $765K | $876K |
| Households per official establishment | 2,395 | 4,499 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +41.7% | +29.8% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $964 | $1,005 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 35 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 22
- Employees, 2023
- 122
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 802 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.8M
SBA-backed loans to businesses classed as other personal care services in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Montana
Every Montana market ranked →The highest-scoring counties in Montana for spas and skin care studios, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, MT | 70 | 8 | 6.4 | $1.4M | +6.9% | #223 of 1,769 |
| 2Ravalli County, MT | 61 | 14 | 7.5 | $1.3M | +9.4% | #489 of 1,769 |
| 3Park County, MT | 60 | 8 | 9.6 | $1M | +5.7% | #530 of 1,769 |
| 4Lincoln County, MT | 52 | 7 | 7.7 | $1M | +13.1% | #813 of 1,769 |
| 5Lewis and Clark County, MT | 52 | 40 | 12.8 | $785K | +5.8% | #826 of 1,769 |
| 6Cascade County, MT | 50 | 42 | 11.8 | $782K | +0.7% | #901 of 1,769 |
| 7Yellowstone County, MT | 41 | 105 | 15.0 | $663K | +4.5% | #1,224 of 1,769 |
| 8Gallatin County, MT | 39 | 99 | 19.3 | $573K | +7.7% | #1,305 of 1,769 |
| 9Silver Bow County, MT | 37 | 20 | 13.0 | $660K | +2.6% | #1,374 of 1,769 |
| 10Flathead County, MT | 37 | 92 | 20.8 | $469K | +10.1% | #1,383 of 1,769 |
| 11Missoula County, MT | 35 | 80 | 15.2 | $647K | +4.4% | #1,423 of 1,769 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons56
- Barbershops69
- Nail salons73
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Missoula County, MT?
There are 80 spas and skin care studios on map listings in Missoula County as of September 2026. 2 of them (3%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 22 businesses with payroll classed as other personal care services in 2023.
How much do households in Missoula County, MT spend on personal care products and services?
About $51.8M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 80 spas and skin care studios on map listings, it comes to $647K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for spas and skin care studios?
Missoula County has 15.2 spas and skin care studios per 10,000 households, 32% above the U.S. rate of 11.5. Spending per studio is $647K, 26% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Missoula County would have about 59, against 80 on map listings. There is one business with payroll in the industry for every 2,395 households, against one for every 4,055 across the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 35 for spas and skin care studios (lower middle), #1,423 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.