Groundwork

Beauty and personal care · County · Montana

Spas and skin care studios in Richland County, MT

How Richland County, MT compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #1,603 of 1,769 scored counties
#12 of 12 scored counties in Montana

Listings
8
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.4M
On personal care products and services · $1,002 a household
Spending per listing
$554K
37% below the U.S.
Listings per 10k households
18.1
57% above the U.S.
Population, 2025
11,377
−1.3% since 2020

See the spas and skin care studios around any address in Richland County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For spas and skin care studios, Richland County has a Groundwork market score of 27 (lower middle): #1,603 of 1,769 scored counties and #12 of 12 scored counties in Montana. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 8 spas and skin care studios in Richland County. None of them are chain locations, against 10% across the U.S. That comes to 18.1 for every 10,000 households, 57% above the U.S. rate of 11.5.

Households in Richland County spend about $4.4M a year on personal care products and services, or $1,002 per household, in line with the U.S. average. Spread across 8 spas and skin care studios, that is $554K per studio, 37% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in Richland County: counts under 3 aren’t published. Population estimates put the population change in Richland County from 2020 to 2025 at −1.3%, against +3.1% for the U.S.

How Richland County compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Richland County, MT compared with Montana and the U.S.
MeasureRichland CountyMontanaU.S.
Listings per 10k households18.112.611.5
Spending per listing$554K$765K$876K
Households per official establishmentn/a4,4994,055
Official establishment growth, 2019–2023n/a+41.7%+29.8%
Population growth, 2020–2025−1.3%+5.3%+3.1%
Spending per household on personal care products and services$1,002$964$1,005
Median household income$73,084$72,509$80,734
Groundwork market score2740

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Richland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Richland County

Population, 2025 estimate
11,377−1.3% since 2020
Households
4,422
Median age
38.1
Homes lived in by their owners
67%
Vehicles per household
2.2
Land area
2,085 sq. mi.
People per square mile
5
Median household income
$73,084+8.8% vs. 2015–2019, before inflation
Average household income
$103,609
Median home value
$263,000
Jobs located here
5,317
Daytime population
10,645Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Richland County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Montana

Every Montana market ranked →

The highest-scoring counties in Montana for spas and skin care studios, numbered among those based in Montana, with Richland County marked.

Top counties in Montana

Counties in Montana ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake County, MT7086.4$1.4M+6.9%#223 of 1,769
2Ravalli County, MT61147.5$1.3M+9.4%#489 of 1,769
3Park County, MT6089.6$1M+5.7%#530 of 1,769
4Lincoln County, MT5277.7$1M+13.1%#813 of 1,769
5Lewis and Clark County, MT524012.8$785K+5.8%#826 of 1,769
6Cascade County, MT504211.8$782K+0.7%#901 of 1,769
7Yellowstone County, MT4110515.0$663K+4.5%#1,224 of 1,769
8Gallatin County, MT399919.3$573K+7.7%#1,305 of 1,769
9Silver Bow County, MT372013.0$660K+2.6%#1,374 of 1,769
10Flathead County, MT379220.8$469K+10.1%#1,383 of 1,769
12Richland County, MT27818.1$554K−1.3%#1,603 of 1,769

Other business types in Richland County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Richland County, MT?

Richland County has 8 spas and skin care studios on map listings as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Richland County: counts under 3 are left out.

How much do households in Richland County, MT spend on personal care products and services?

About $4.4M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $554K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 4,422 households in Richland County and national spending patterns by income.

How does Richland County, MT compare with the U.S. for spas and skin care studios?

Richland County has 18.1 spas and skin care studios per 10,000 households, 57% above the U.S. rate of 11.5. Spending per studio is $554K, 37% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Richland County would have about 5, against 8 on map listings.

How fast is Richland County, MT growing?

Population estimates put Richland County at 11,377 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 4,422 households. Median household income in Richland County is $73,084, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Richland County scores 27 for spas and skin care studios (lower middle), #1,603 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Richland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Richland County

Screening a site or an acquisition in Richland County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.