Beauty and personal care · Small-town market · Indiana
Spas and skin care studios in the Washington, IN area
The spas and skin care studios in the Washington, IN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #304 of 504 scored small-town markets
#21 of 24 scored small-town markets based in Indiana
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11M
- On personal care products and services · $930 a household
- Spending per listing
- $785K
- 10% below the U.S.
- Listings per 10k households
- 11.9
- 3% above the U.S.
- Population, 2025
- 34,209
- +2.5% since 2020
See the spas and skin care studios around any address in the Washington area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $930 per household (7% below the U.S. average), households in the Washington area spend about $11M a year on personal care products and services. That is about $785K of household spending for each studio on map listings, 10% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 14 spas and skin care studios on map listings in the Washington area as of September 2026. 2 of them (14%) are chain locations, against 10% across the U.S. That comes to 11.9 for every 10,000 households, 3% above the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Washington area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Washington area grew 2.5%, slower than the U.S. (+3.1%). The Washington area scores 46 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #304 of 504 scored small-town markets and #21 of 24 scored small-town markets based in Indiana.
How the Washington area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 8.9 | 11.5 |
| Spending per listing | $785K | $1.1M | $876K |
| Households per official establishment | n/a | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.1% | +29.8% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $930 | $971 | $1,005 |
| Median household income | $68,503 | $71,957 | $80,734 |
| Groundwork market score | 46 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Washington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Washington area
- Population, 2025 estimate
- 34,209+2.5% since 2020
- Households
- 11,814
- Median age
- 35.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 78
- Median household income
- $68,503+27.7% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $197,200
- Jobs located here
- 12,604
- Daytime population
- 31,688Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Washington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for spas and skin care studios, numbered among those based in Indiana, with the Washington area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 86 | 6 | 4.2 | $2.3M | +3.2% | #7 of 504 |
| 2Plymouth, IN | 80 | 7 | 3.9 | $2.4M | +1.2% | #13 of 504 |
| 3Auburn, IN | 78 | 10 | 5.8 | $1.6M | +2.9% | #16 of 504 |
| 4Kendallville, IN | 77 | 8 | 4.4 | $2.1M | +1.0% | #19 of 504 |
| 5Monticello, IN | 76 | 5 | 4.9 | $1.9M | +2.0% | #21 of 504 |
| 6Crawfordsville, IN | 74 | 10 | 6.4 | $1.5M | +2.7% | #32 of 504 |
| 7Warsaw, IN | 74 | 23 | 7.2 | $1.4M | +0.9% | #33 of 504 |
| 8Frankfort, IN | 72 | 6 | 4.8 | $1.9M | +0.4% | #45 of 504 |
| 9Bedford, IN | 69 | 10 | 5.2 | $1.7M | +1.2% | #67 of 504 |
| 10Logansport, IN | 67 | 5 | 3.3 | $2.6M | +0.1% | #77 of 504 |
| 21Washington, IN | 46 | 14 | 11.9 | $785K | +2.5% | #304 of 504 |
Other business types in the Washington area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons56
- Barbershops
- Nail salons
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Washington, IN area?
As of September 2026, map listings count 14 spas and skin care studios in the Washington area. 2 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Washington area: counts under 3 are left out.
How much do households in the Washington, IN area spend on personal care products and services?
About $11M a year, or $930 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 14 spas and skin care studios on map listings, it comes to $785K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 11,814 households in the Washington area and national spending patterns by income.
How does the Washington, IN area compare with the U.S. for spas and skin care studios?
The Washington area has 11.9 spas and skin care studios per 10,000 households, 3% above the U.S. rate of 11.5. Spending per studio is $785K, 10% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Washington area would have about 13, against 14 on map listings.
How fast is the Washington, IN area growing?
Population estimates put the Washington area at 34,209 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 11,814 households. The median household income in the Washington area is $68,503 a year, 15% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Washington area scores 46 for spas and skin care studios (lower middle), #304 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Washington area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Washington area
Screening a site or an acquisition in the Washington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Washington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.