Beauty and personal care · County · Indiana
Spas and skin care studios in Howard County, IN
The spas and skin care studios in Howard County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,192 of 1,769 scored counties
#52 of 63 scored counties in Indiana
- Listings
- 37
- 5 chain locations (14%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $32.1M
- On personal care products and services · $903 a household
- Spending per listing
- $868K
- In line with the U.S.
- Listings per 10k households
- 10.4
- 10% below the U.S.
- Population, 2025
- 83,904
- +0.4% since 2020
See the spas and skin care studios around any address in Howard County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 37 spas and skin care studios in Howard County. Of those, 5 are chain locations, or 14%, against 10% across the U.S. That is 10.4 per 10,000 households, 10% below the U.S. rate of 11.5.
Households in Howard County spend about $32.1M a year on personal care products and services, or $903 per household, 10% below the U.S. average. That works out to $868K per studio, in line with the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in Howard County classed as other personal care services. That is one for every 5,085 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Howard County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Howard County is 42 (lower middle), #1,192 of 1,769 scored counties and #52 of 63 scored counties in Indiana.
How Howard County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 8.9 | 11.5 |
| Spending per listing | $868K | $1.1M | $876K |
| Households per official establishment | 5,085 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.1% | +29.8% |
| Population growth, 2020–2025 | +0.4% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $903 | $971 | $1,005 |
| Median household income | $64,027 | $71,957 | $80,734 |
| Groundwork market score | 42 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 42
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 375 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 83,904+0.4% since 2020
- Households
- 35,593
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 293 sq. mi.
- People per square mile
- 286
- Median household income
- $64,027+22.3% vs. 2015–2019, before inflation
- Average household income
- $83,020
- Median home value
- $165,000
- Jobs located here
- 35,309
- Daytime population
- 82,151Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for spas and skin care studios, numbered among those based in Indiana, with Howard County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 80 | 5 | 3.9 | $2.6M | +1.9% | #61 of 1,769 |
| 2Morgan County, IN | 80 | 20 | 7.1 | $1.4M | +4.4% | #65 of 1,769 |
| 3Putnam County, IN | 79 | 6 | 4.2 | $2.3M | +3.2% | #68 of 1,769 |
| 4Boone County, IN | 79 | 21 | 7.3 | $1.7M | +13.5% | #75 of 1,769 |
| 5Hancock County, IN | 79 | 25 | 7.5 | $1.5M | +13.5% | #80 of 1,769 |
| 6Madison County, IN | 77 | 27 | 5.1 | $1.8M | +3.8% | #98 of 1,769 |
| 7Harrison County, IN | 75 | 7 | 4.5 | $2.1M | +1.9% | #116 of 1,769 |
| 8Dearborn County, IN | 73 | 10 | 4.9 | $2M | +1.7% | #154 of 1,769 |
| 9Marshall County, IN | 72 | 7 | 3.9 | $2.4M | +1.2% | #167 of 1,769 |
| 10DeKalb County, IN | 72 | 10 | 5.8 | $1.6M | +2.9% | #172 of 1,769 |
| 52Howard County, IN | 42 | 37 | 10.4 | $868K | +0.4% | #1,192 of 1,769 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons51
- Barbershops36
- Nail salons35
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Howard County, IN?
Howard County has 37 spas and skin care studios on map listings as of September 2026. 5 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 7 businesses with payroll classed as other personal care services in 2023.
How much do households in Howard County, IN spend on personal care products and services?
About $32.1M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 37 spas and skin care studios on map listings, it comes to $868K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 35,593 households in Howard County and national spending patterns by income.
How does Howard County, IN compare with the U.S. for spas and skin care studios?
Howard County has 10.4 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $868K, in line with the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending. There is one business with payroll in the industry for every 5,085 households, against one for every 4,055 across the U.S.
How fast is Howard County, IN growing?
Population estimates put Howard County at 83,904 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,593 households. Median household income in Howard County is $64,027, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 42 for spas and skin care studios (lower middle), #1,192 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.