Beauty and personal care · County · Indiana
Spas and skin care studios in Vanderburgh County, IN
How Vanderburgh County, IN compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,524 of 1,769 scored counties
#60 of 63 scored counties in Indiana
- Listings
- 84
- 13 chain locations (15%)
- Official establishments
- 29
- +26.1% since 2019
- Household spending a year
- $70.6M
- On personal care products and services · $902 a household
- Spending per listing
- $841K
- 4% below the U.S.
- Listings per 10k households
- 10.7
- 7% below the U.S.
- Population, 2025
- 181,995
- +0.9% since 2020
See the spas and skin care studios around any address in Vanderburgh County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Vanderburgh County has a Groundwork market score of 30 (lower middle): #1,524 of 1,769 scored counties and #60 of 63 scored counties in Indiana. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Vanderburgh County comes to about $70.6M a year: $902 per household, 10% below the U.S. average. Spread across 84 spas and skin care studios, that is $841K per studio, 4% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Vanderburgh County has 84 spas and skin care studios on map listings as of September 2026. 13 of them (15%) are chain locations, against 10% across the U.S. That is 10.7 per 10,000 households, 7% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Vanderburgh County was 29 in 2023, up 26.1% from 2019. That is one for every 2,699 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Vanderburgh County grew 0.9%, slower than the U.S. (+3.1%).
How Vanderburgh County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vanderburgh County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 8.9 | 11.5 |
| Spending per listing | $841K | $1.1M | $876K |
| Households per official establishment | 2,699 | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | +26.1% | +20.1% | +29.8% |
| Population growth, 2020–2025 | +0.9% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $902 | $971 | $1,005 |
| Median household income | $61,648 | $71,957 | $80,734 |
| Groundwork market score | 30 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 29+26.1% over the period
- Employees, 2023
- 135
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8413 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Vanderburgh County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vanderburgh County
- Population, 2025 estimate
- 181,995+0.9% since 2020
- Households
- 78,270
- Median age
- 39.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 233 sq. mi.
- People per square mile
- 772
- Median household income
- $61,648+24.0% vs. 2015–2019, before inflation
- Average household income
- $85,065
- Median home value
- $184,000
- Jobs located here
- 109,446
- Daytime population
- 203,371Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vanderburgh County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for spas and skin care studios, numbered among those based in Indiana, with Vanderburgh County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 80 | 5 | 3.9 | $2.6M | +1.9% | #61 of 1,769 |
| 2Morgan County, IN | 80 | 20 | 7.1 | $1.4M | +4.4% | #65 of 1,769 |
| 3Putnam County, IN | 79 | 6 | 4.2 | $2.3M | +3.2% | #68 of 1,769 |
| 4Boone County, IN | 79 | 21 | 7.3 | $1.7M | +13.5% | #75 of 1,769 |
| 5Hancock County, IN | 79 | 25 | 7.5 | $1.5M | +13.5% | #80 of 1,769 |
| 6Madison County, IN | 77 | 27 | 5.1 | $1.8M | +3.8% | #98 of 1,769 |
| 7Harrison County, IN | 75 | 7 | 4.5 | $2.1M | +1.9% | #116 of 1,769 |
| 8Dearborn County, IN | 73 | 10 | 4.9 | $2M | +1.7% | #154 of 1,769 |
| 9Marshall County, IN | 72 | 7 | 3.9 | $2.4M | +1.2% | #167 of 1,769 |
| 10DeKalb County, IN | 72 | 10 | 5.8 | $1.6M | +2.9% | #172 of 1,769 |
| 60Vanderburgh County, IN | 30 | 84 | 10.7 | $841K | +0.9% | #1,524 of 1,769 |
Other business types in Vanderburgh County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas31
- Hair salons37
- Barbershops40
- Nail salons52
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Vanderburgh County, IN?
Map listings as of September 2026 show 84 spas and skin care studios in Vanderburgh County. 13 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 29 businesses with payroll classed as other personal care services in 2023, up 26.1% from 2019.
How much do households in Vanderburgh County, IN spend on personal care products and services?
About $70.6M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 84 spas and skin care studios on map listings, it comes to $841K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 78,270 households in Vanderburgh County and national spending patterns by income.
How does Vanderburgh County, IN compare with the U.S. for spas and skin care studios?
Vanderburgh County has 10.7 spas and skin care studios per 10,000 households, 7% below the U.S. rate of 11.5. Spending per studio is $841K, 4% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Vanderburgh County would have about 81, against 84 on map listings. There is one business with payroll in the industry for every 2,699 households, against one for every 4,055 across the U.S. The official count rose 26.1% from 2019 to 2023, against +29.8% for the U.S.
How fast is Vanderburgh County, IN growing?
Population estimates put Vanderburgh County at 181,995 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 78,270 households. The median household income in Vanderburgh County is $61,648 a year, 24% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vanderburgh County scores 30 for spas and skin care studios (lower middle), #1,524 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vanderburgh County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Vanderburgh County
Screening a site or an acquisition in Vanderburgh County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vanderburgh County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.