Groundwork

Beauty and personal care · County · Indiana

Spas and skin care studios in Brown County, IN

How Brown County, IN compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.8M
On personal care products and services · $998 a household
Spending per listing
$1.7M
93% above the U.S.
Listings per 10k households
5.9
49% below the U.S.
Population, 2025
15,777
+1.9% since 2020

See the spas and skin care studios around any address in Brown County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Brown County spend about $6.8M a year on personal care products and services, or $998 per household, in line with the U.S. average. Spread across 4 spas and skin care studios, that is $1.7M per studio, 93% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Brown County has 4 spas and skin care studios on map listings as of September 2026. That comes to 5.9 for every 10,000 households, 49% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Brown County, since they leave out counts under 3.

Between 2020 and 2025, the population of Brown County grew 1.9%, slower than the U.S. (+3.1%). With 4 spas and skin care studios on map listings, Brown County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Brown County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Brown County, IN compared with Indiana and the U.S.
MeasureBrown CountyIndianaU.S.
Listings per 10k households5.98.911.5
Spending per listing$1.7M$1.1M$876K
Households per official establishmentn/a4,9384,055
Official establishment growth, 2019–2023n/a+20.1%+29.8%
Population growth, 2020–2025+1.9%+2.7%+3.1%
Spending per household on personal care products and services$998$971$1,005
Median household income$78,528$71,957$80,734
Groundwork market scoreNot scored58

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brown County

Population, 2025 estimate
15,777+1.9% since 2020
Households
6,781
Median age
50.2
Homes lived in by their owners
87%
Vehicles per household
2.3
Land area
312 sq. mi.
People per square mile
50
Median household income
$78,528+28.7% vs. 2015–2019, before inflation
Average household income
$101,604
Median home value
$269,100
Jobs located here
3,484
Daytime population
12,549Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brown County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for spas and skin care studios, numbered among those based in Indiana, with Brown County marked.

Top counties in Indiana

Counties in Indiana ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1LaGrange County, IN8053.9$2.6M+1.9%#61 of 1,769
2Morgan County, IN80207.1$1.4M+4.4%#65 of 1,769
3Putnam County, IN7964.2$2.3M+3.2%#68 of 1,769
4Boone County, IN79217.3$1.7M+13.5%#75 of 1,769
5Hancock County, IN79257.5$1.5M+13.5%#80 of 1,769
6Madison County, IN77275.1$1.8M+3.8%#98 of 1,769
7Harrison County, IN7574.5$2.1M+1.9%#116 of 1,769
8Dearborn County, IN73104.9$2M+1.7%#154 of 1,769
9Marshall County, IN7273.9$2.4M+1.2%#167 of 1,769
10DeKalb County, IN72105.8$1.6M+2.9%#172 of 1,769
Brown County, INNot scored45.9$1.7M+1.9%

Other business types in Brown County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Brown County, IN?

Map listings as of September 2026 show 4 spas and skin care studios in Brown County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Brown County: counts under 3 are left out.

How much do households in Brown County, IN spend on personal care products and services?

About $6.8M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 4 spas and skin care studios on map listings, it comes to $1.7M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 6,781 households in Brown County and national spending patterns by income.

How does Brown County, IN compare with the U.S. for spas and skin care studios?

Brown County has 5.9 spas and skin care studios per 10,000 households, 49% below the U.S. rate of 11.5. Spending per studio is $1.7M, 93% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Brown County would have about 8, against 4 on map listings.

How fast is Brown County, IN growing?

Population estimates put Brown County at 15,777 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 6,781 households. The median household income in Brown County is $78,528 a year, 3% below the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brown County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Brown County

Screening a site or an acquisition in Brown County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.