Beauty and personal care · County · Indiana
Spas and skin care studios in DeKalb County, IN
Competitor counts, household spending and official business counts for spas and skin care studios in DeKalb County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #172 of 1,769 scored counties
#10 of 63 scored counties in Indiana
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.3M
- On personal care products and services · $951 a household
- Spending per listing
- $1.6M
- 86% above the U.S.
- Listings per 10k households
- 5.8
- 50% below the U.S.
- Population, 2025
- 44,535
- +2.9% since 2020
See the spas and skin care studios around any address in DeKalb County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in DeKalb County is 72 (upper middle), #172 of 1,769 scored counties and #10 of 63 scored counties in Indiana. That puts it in the top 10% of counties for spas and skin care studios.
At $951 per household (5% below the U.S. average), households in DeKalb County spend about $16.3M a year on personal care products and services. That is about $1.6M of household spending for each studio on map listings, 86% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 10 spas and skin care studios on map listings in DeKalb County as of September 2026. One of them (10%) is a chain location, against 10% across the U.S. That is 5.8 per 10,000 households, 50% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in DeKalb County, since they leave out counts under 3. Population estimates show DeKalb County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How DeKalb County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 8.9 | 11.5 |
| Spending per listing | $1.6M | $1.1M | $876K |
| Households per official establishment | n/a | 4,938 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +20.1% | +29.8% |
| Population growth, 2020–2025 | +2.9% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $951 | $971 | $1,005 |
| Median household income | $74,331 | $71,957 | $80,734 |
| Groundwork market score | 72 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 44,535+2.9% since 2020
- Households
- 17,096
- Median age
- 39.9
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 363 sq. mi.
- People per square mile
- 121
- Median household income
- $74,331+31.7% vs. 2015–2019, before inflation
- Average household income
- $88,977
- Median home value
- $194,100
- Jobs located here
- 21,740
- Daytime population
- 43,616Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for spas and skin care studios, numbered among those based in Indiana, with DeKalb County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange County, IN | 80 | 5 | 3.9 | $2.6M | +1.9% | #61 of 1,769 |
| 2Morgan County, IN | 80 | 20 | 7.1 | $1.4M | +4.4% | #65 of 1,769 |
| 3Putnam County, IN | 79 | 6 | 4.2 | $2.3M | +3.2% | #68 of 1,769 |
| 4Boone County, IN | 79 | 21 | 7.3 | $1.7M | +13.5% | #75 of 1,769 |
| 5Hancock County, IN | 79 | 25 | 7.5 | $1.5M | +13.5% | #80 of 1,769 |
| 6Madison County, IN | 77 | 27 | 5.1 | $1.8M | +3.8% | #98 of 1,769 |
| 7Harrison County, IN | 75 | 7 | 4.5 | $2.1M | +1.9% | #116 of 1,769 |
| 8Dearborn County, IN | 73 | 10 | 4.9 | $2M | +1.7% | #154 of 1,769 |
| 9Marshall County, IN | 72 | 7 | 3.9 | $2.4M | +1.2% | #167 of 1,769 |
| 10DeKalb County, IN | 72 | 10 | 5.8 | $1.6M | +2.9% | #172 of 1,769 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons77
- Barbershops73
- Nail salons70
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in DeKalb County, IN?
As of September 2026, map listings count 10 spas and skin care studios in DeKalb County. One of them (10%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in DeKalb County: counts under 3 are left out.
How much do households in DeKalb County, IN spend on personal care products and services?
About $16.3M a year, or $951 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 10 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 17,096 households in DeKalb County and national spending patterns by income.
How does DeKalb County, IN compare with the U.S. for spas and skin care studios?
DeKalb County has 5.8 spas and skin care studios per 10,000 households, 50% below the U.S. rate of 11.5. Spending per studio is $1.6M, 86% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, DeKalb County would have about 19, against 10 on map listings.
How fast is DeKalb County, IN growing?
Population estimates put DeKalb County at 44,535 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 17,096 households. The median household income in DeKalb County is $74,331 a year, 8% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 72 for spas and skin care studios (upper middle), #172 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.