Groundwork

State profile · 56 business types

Nevada market data

Population, household spending and competition for 56 business types across Nevada, with each type’s rank among the 50 states and DC.

Population, 2025
3,282,188
+5.3% since 2020
Households
1,202,593
Median household income
$78,260
+29.6% vs. 2015–2019, before inflation
Median home value
$435,400
Jobs located here
1,503,031

A site report maps the competitors on map listings around any address in Nevada by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 3,282,188 people live in Nevada, in 1,202,593 households. Population estimates put the population change in Nevada from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). The median household income in Nevada is $78,260 a year, 3% below the U.S. median of $80,734. That rose 29.6% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Nevada spend the most on child care and other personal services (an index of 115, where 100 is the U.S. average) and the least on clothing, shoes and related services (87).

Among the 50 states and DC, Nevada ranks highest for yoga, Pilates and fitness studios (#1); child care centers and preschools (#2); and gyms and studios (#2) by the Groundwork market score.

For its number of households, Nevada has the most map listings, relative to the U.S., for mortgage brokers and lenders (81% above the U.S. rate) and the fewest for roofing and gutter companies (67% below the U.S. rate).

All 56 business types in Nevada

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Nevada: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business typeListingsPer 10k householdsVs. U.S. (100)Spending per listingOfficial establishmentsScoreRank among states
Food and drink
Restaurants and cafes15,666130.3119$302K6,21132#44 of 51
Sit-down restaurants8,82073.3120$536K2,36839#40 of 51
Fast food and sandwich shops1,88015.6117$2.5M2,98935#40 of 51
Pizza9497.999$5M2,98945#34 of 51
Coffee shops and cafes1,54912.9117$3.1M82844#31 of 51
Bakeries and dessert shops1,1819.8100$4M92949#29 of 51
Groceries and convenience
Grocery and convenience stores1,83315.281$4M71169#6 of 51
Grocery stores5414.566$13.4M36281#4 of 51
Convenience stores9898.2102$7.3M34950#28 of 51
Auto
Auto repair and car care4,11534.296$296K1,68770#4 of 51
Auto repair shops2,43820.394$499K1,14969#5 of 51
Collision repair and body shops3192.787$3.8M28174#6 of 51
Car washes and detailing4643.9103$2.6M19856#17 of 51
Tire shops4123.489$3M16968#11 of 51
Oil change and quick lube680.686$17.9M7166#11 of 50
Gas stations1,0839.083$2.9M75369#7 of 51
Insurance agencies2,10417.5112$1M1,24742#33 of 51
Beauty and personal care
Salons, barbers and spas5,96749.6105$202K1,39246#34 of 51
Hair salons2,65122.094$456K65657#15 of 51
Barbershops4523.872$2.7M6462#13 of 51
Nail salons8136.8113$1.5M23545#29 of 51
Spas and skin care1,86115.5135$649K41030#50 of 51
Fitness and classes
Gyms, studios and classes1,68214.094$778K65878#2 of 51
Gyms8547.193$1.5M34575#4 of 51
Yoga, Pilates and fitness studios2502.188$5.2M34575#1 of 51
Martial arts and dance studios5784.898$2.3M31369#6 of 51
Health care
Doctors, dentists and clinics9,39978.293$165K5,25149#24 of 51
Dentists and orthodontists1,66013.8105$932K1,32038#38 of 51
Primary care and pediatrics7236.083$2.1M2,68850#26 of 51
Urgent care and walk-in clinics540.480$28.7M10356#20 of 50
Chiropractors5774.889$2.7M32565#9 of 51
Physical therapy5214.380$3M50964#13 of 51
Optometrists and eye care5084.2102$3M30641#37 of 51
Pets
Pet businesses1,1039.288$1.1M59581#3 of 51
Veterinarians3002.576$3.9M24187#4 of 51
Pet grooming and boarding4053.494$2.9M24770#8 of 51
Pet stores2842.4120$4.1M10747#33 of 51
Child care
Child care and preschools4133.459$1.9M40089#2 of 51
Clothing and laundry
Clothing, shoes and laundry3,15326.2112$685K1,43124#48 of 51
Clothing and shoe stores2,22018.5114$973K1,23923#48 of 51
Laundromats1281.169$16.9M5369#7 of 51
Dry cleaners1441.292$15M13937#39 of 51
Home services
Home repair trades1,0668.972$3.2M1,74077#2 of 51
HVAC and plumbing6785.689$5M90966#7 of 51
Electricians2492.184$13.6M71069#7 of 51
Roofing and gutters1391.233$24.4M12183#3 of 51
Lawn, cleaning and pest control8937.488$1.8M1,94861#19 of 51
Landscaping and lawn care3813.267$4.1M83471#6 of 51
House cleaning3372.8127$4.7M91032#44 of 51
Pest control1751.5107$9M20435#41 of 51
Real estate
Real estate6,90157.414972 (index)3,88234#46 of 51
Real estate agents and brokers5,37944.714673 (index)2,29533#48 of 51
Property management5134.314375 (index)74641#37 of 51
Mortgage brokers and lenders9357.818159 (index)39232#47 of 51
Home inspectors740.6100111 (index)8156#17 of 50
Funeral services
Funeral homes980.838$1.7M6580#4 of 51

Markets in Nevada

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 3

Small-town markets 5

Counties 17

Questions

How fast is Nevada growing?

Population estimates put Nevada at 3,282,188 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 1,202,593 households. Against the 2015–2019 survey, median household income rose 29.6%, before inflation.

How much do households in Nevada spend?

Households in Nevada spend about $21.5B a year on rent and homeowner costs, $7.3B on groceries and $4.7B on food away from home. Relative to the U.S., household spending in Nevada runs highest on child care and other personal services (an index of 115, where 100 is the U.S. average) and lowest on clothing, shoes and related services (87).

Which business types rank highest in Nevada?

By the Groundwork market score, Nevada’s highest ranks among the 50 states and DC are for yoga, Pilates and fitness studios (#1); child care centers and preschools (#2); and gyms and studios (#2).

How does Nevada compare with the U.S.?

Median household income in Nevada is $78,260, 3% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $435,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (81% above the U.S. rate) and lowest for roofing and gutter companies (67% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nevada. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.