Beauty and personal care · County · Nevada
Salons, barbers and spas in Elko County, NV
The salons, barbers and spas in Elko County, NV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #272 of 2,385 scored counties
#3 of 9 scored counties in Nevada
- Listings
- 69
- 11 chain locations (16%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $19.9M
- On personal care products and services · $1,011 a household
- Spending per listing
- $288K
- 35% above the U.S.
- Listings per 10k households
- 35.2
- 25% below the U.S.
- Population, 2025
- 54,815
- +2.1% since 2020
See the salons, barbers and spas around any address in Elko County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 69 salons, barbers and spas in Elko County. 11 of them (16%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 35.2, 25% below the U.S. rate of 47.2.
At $1,011 per household (in line with the U.S. average), households in Elko County spend about $19.9M a year on personal care products and services. Spread across 69 salons, barbers and spas, that is $288K per business, 35% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Elko County was 8 in 2023. That is one for every 2,453 households, against one for every 804 across the U.S. Official counts list 194 one-person businesses without payroll.
Population estimates show Elko County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Elko County is 71 (upper middle), #272 of 2,385 scored counties and #3 of 9 scored counties in Nevada. That puts it in the top quarter of counties.
How Elko County compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elko County | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.2 | 49.6 | 47.2 |
| Spending per listing | $288K | $202K | $213K |
| Households per official establishment | 2,453 | 864 | 804 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,011 | $1,005 | $1,005 |
| Median household income | $86,487 | $78,260 | $80,734 |
| Groundwork market score | 71 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 28
- Annual payroll, 2023
- $718K
- One-person businesses, 2023
- 194Businesses with no payroll
- Map listings, September 2026
- 6911 chain locations
- Listings at the U.S. rate for this spending
- 93The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Elko County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Elko County
- Population, 2025 estimate
- 54,815+2.1% since 2020
- Households
- 19,627
- Median age
- 36.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 17,173 sq. mi.
- People per square mile
- 3
- Median household income
- $86,487+6.5% vs. 2015–2019, before inflation
- Average household income
- $101,650
- Median home value
- $301,400
- Jobs located here
- 22,857
- Daytime population
- 52,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Elko County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Nevada
Every Nevada market ranked →The highest-scoring counties in Nevada for salons, barbers and spas, numbered among those based in Nevada, with Elko County marked.
Top counties in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lyon County, NV | 91 | 45 | 19.0 | $519K | +9.5% | #8 of 2,385 |
| 2Nye County, NV | 76 | 55 | 24.8 | $359K | +10.3% | #147 of 2,385 |
| 3Elko County, NV | 71 | 69 | 35.2 | $288K | +2.1% | #272 of 2,385 |
| 4Washoe County, NV | 54 | 907 | 45.5 | $234K | +4.4% | #950 of 2,385 |
| 5Douglas County, NV | 54 | 102 | 47.8 | $228K | +1.2% | #951 of 2,385 |
| 6Churchill County, NV | 54 | 41 | 43.1 | $226K | +1.1% | #952 of 2,385 |
| 7Humboldt County, NV | 51 | 29 | 42.0 | $230K | 0.0% | #1,119 of 2,385 |
| 8Clark County, NV | 43 | 4,551 | 52.8 | $189K | +5.8% | #1,591 of 2,385 |
| 9Carson City, NV | 31 | 134 | 56.6 | $170K | −0.2% | #2,111 of 2,385 |
Other business types in Elko County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons68
- Barbershops
- Nail salons76
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Elko County, NV?
Elko County has 69 salons, barbers and spas on map listings as of September 2026. 11 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts also show 194 one-person businesses without payroll.
How much do households in Elko County, NV spend on personal care products and services?
About $19.9M a year, or $1,011 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 69 salons, barbers and spas on map listings, it comes to $288K per business. It is estimated from the incomes of the 19,627 households in Elko County and national spending patterns by income.
How does Elko County, NV compare with the U.S. for salons, barbers and spas?
Elko County has 35.2 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $288K, 35% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Elko County would have about 93, against 69 on map listings. There is one business with payroll in the industry for every 2,453 households, against one for every 804 across the U.S.
How fast is Elko County, NV growing?
Population estimates put Elko County at 54,815 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 19,627 households. Median household income in Elko County is $86,487, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 6.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Elko County scores 71 for salons, barbers and spas (upper middle), #272 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Elko County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Elko County
Screening a site or an acquisition in Elko County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Elko County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.