Groundwork

Beauty and personal care · County · Nevada

Salons, barbers and spas in Pershing County, NV

The salons, barbers and spas in Pershing County, NV, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.5M
On personal care products and services · $893 a household
Spending per listing
$387K
82% above the U.S.
Listings per 10k households
23.0
51% below the U.S.
Population, 2025
6,421
−3.2% since 2020

See the salons, barbers and spas around any address in Pershing County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 salons, barbers and spas in Pershing County. Per 10,000 households, that is 23.0, 51% below the U.S. rate of 47.2.

At $893 per household (11% below the U.S. average), households in Pershing County spend about $1.5M a year on personal care products and services. That is about $387K of household spending for each business on map listings, 82% above the U.S. figure of $213K.

There is no official count of businesses with payroll classed as personal care services in Pershing County: counts under 3 aren’t published. Official counts list 10 one-person businesses without payroll.

Population estimates put the population change in Pershing County from 2020 to 2025 at −3.2%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Pershing County compares

The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Pershing County, NV compared with Nevada and the U.S.
MeasurePershing CountyNevadaU.S.
Listings per 10k households23.049.647.2
Spending per listing$387K$202K$213K
Households per official establishmentn/a864804
Official establishment growth, 2019–2023n/a+35.2%+14.1%
Population growth, 2020–2025−3.2%+5.3%+3.1%
Spending per household on personal care products and services$893$1,005$1,005
Median household income$66,902$78,260$80,734
Groundwork market scoreNot scored46

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Pershing County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pershing County

Population, 2025 estimate
6,421−3.2% since 2020
Households
1,736
Median age
41.1
Homes lived in by their owners
73%
Vehicles per household
2.6
Land area
6,037 sq. mi.
People per square mile
1
Median household income
$66,902
Average household income
$82,373
Median home value
$179,500
Jobs located here
1,714
Daytime population
6,359Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pershing County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Nevada

Every Nevada market ranked →

The highest-scoring counties in Nevada for salons, barbers and spas, numbered among those based in Nevada, with Pershing County marked.

Top counties in Nevada

Counties in Nevada ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lyon County, NV914519.0$519K+9.5%#8 of 2,385
2Nye County, NV765524.8$359K+10.3%#147 of 2,385
3Elko County, NV716935.2$288K+2.1%#272 of 2,385
4Washoe County, NV5490745.5$234K+4.4%#950 of 2,385
5Douglas County, NV5410247.8$228K+1.2%#951 of 2,385
6Churchill County, NV544143.1$226K+1.1%#952 of 2,385
7Humboldt County, NV512942.0$230K0.0%#1,119 of 2,385
8Clark County, NV434,55152.8$189K+5.8%#1,591 of 2,385
9Carson City, NV3113456.6$170K−0.2%#2,111 of 2,385
Pershing County, NVNot scored423.0$387K−3.2%

Other business types in Pershing County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Pershing County, NV?

There are 4 salons, barbers and spas on map listings in Pershing County as of September 2026. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Pershing County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.

How much do households in Pershing County, NV spend on personal care products and services?

About $1.5M a year, or $893 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 4 salons, barbers and spas on map listings, it comes to $387K per business. It is estimated from the incomes of the 1,736 households in Pershing County and national spending patterns by income.

How does Pershing County, NV compare with the U.S. for salons, barbers and spas?

Pershing County has 23.0 salons, barbers and spas per 10,000 households, 51% below the U.S. rate of 47.2. Spending per business is $387K, 82% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Pershing County would have about 7, against 4 on map listings.

How fast is Pershing County, NV growing?

Population estimates put Pershing County at 6,421 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 1,736 households. Median household income in Pershing County is $66,902, 17% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pershing County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Pershing County

Screening a site or an acquisition in Pershing County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pershing County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.