Beauty and personal care · Metro area · Massachusetts
Salons, barbers and spas in the Worcester, MA metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Worcester, MA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #95 of 387 scored metro areas
#3 of 6 scored metro areas based in Massachusetts
- Listings
- 1,590
- 244 chain locations (15%)
- Official establishments
- 415
- +10.7% since 2019
- Household spending a year
- $372.4M
- On personal care products and services · $1,109 a household
- Spending per listing
- $234K
- 10% above the U.S.
- Listings per 10k households
- 47.3
- In line with the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the salons, barbers and spas around any address in the Worcester metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Worcester metro area comes to about $372.4M a year: $1,109 per household, 10% above the U.S. average. That works out to $234K per business, 10% above the U.S. figure of $213K.
There are 1,590 salons, barbers and spas on map listings in the Worcester metro area as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That comes to 47.3 for every 10,000 households, in line with the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Worcester metro area was 415 in 2023, up 10.7% from 2019. That is one for every 809 households, against one for every 804 across the U.S. Official counts list 2,851 one-person businesses without payroll. Since fiscal 2022, 21 SBA-backed loans worth $1.6M have gone to businesses classed as personal care services in the Worcester metro area.
Population estimates put the population change in the Worcester metro area from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Worcester metro area is 59 (upper middle), #95 of 387 scored metro areas and #3 of 6 scored metro areas based in Massachusetts. That puts it in the top quarter of metro areas.
How the Worcester metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 50.6 | 47.2 |
| Spending per listing | $234K | $230K | $213K |
| Households per official establishment | 809 | 599 | 804 |
| Official establishment growth, 2019–2023 | +10.7% | +9.4% | +14.1% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,109 | $1,165 | $1,005 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 59 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 415+10.7% over the period
- Employees, 2023
- 1,955
- Annual payroll, 2023
- $58.8M
- One-person businesses, 2023
- 2,851Businesses with no payroll
- Map listings, September 2026
- 1,590244 chain locations
- Listings at the U.S. rate for this spending
- 1,751The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $1.6M
SBA-backed loans to businesses classed as personal care services in the Worcester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Worcester metro area
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Worcester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for salons, barbers and spas, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Worcester metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 80 | 227 | 36.5 | $289K | +10.4% | #5 of 387 |
| 2Pittsfield, MA | 64 | 206 | 35.8 | $278K | −1.2% | #54 of 387 |
| 3Worcester, MA | 59 | 1,590 | 47.3 | $234K | +3.7% | #95 of 387 |
| 4Barnstable Town, MA | 55 | 478 | 45.2 | $248K | +2.4% | #139 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 49 | 10,473 | 54.0 | $227K | +2.3% | #205 of 387 |
| 6Springfield, MA | 48 | 771 | 41.8 | $228K | +0.2% | #216 of 387 |
| Providence-Warwick, RI-MA | 41 | 3,546 | 52.5 | $200K | +2.1% | #289 of 387 |
Other business types in the Worcester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons67
- Barbershops60
- Nail salons57
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Worcester, MA metro area?
As of September 2026, map listings count 1,590 salons, barbers and spas in the Worcester metro area. 244 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 415 businesses with payroll classed as personal care services in 2023, up 10.7% from 2019. Official counts also show 2,851 one-person businesses without payroll.
How much do households in the Worcester, MA metro area spend on personal care products and services?
About $372.4M a year, or $1,109 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 1,590 salons, barbers and spas on map listings, it comes to $234K per business. It is estimated from the incomes of the 335,826 households in the Worcester metro area and national spending patterns by income.
How does the Worcester, MA metro area compare with the U.S. for salons, barbers and spas?
The Worcester metro area has 47.3 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $234K, 10% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Worcester metro area would have about 1,751, against 1,590 on map listings. There is one business with payroll in the industry for every 809 households, against one for every 804 across the U.S. The official count rose 10.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Worcester, MA metro area growing?
Population estimates put the Worcester metro area at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. The median household income in the Worcester metro area is $95,939 a year, 19% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Worcester metro area scores 59 for salons, barbers and spas (upper middle), #95 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Worcester metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Worcester metro area
Screening a site or an acquisition in the Worcester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Worcester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.