Beauty and personal care · County · Massachusetts
Salons, barbers and spas in Worcester County, MA
How Worcester County, MA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,116 of 2,385 scored counties
#5 of 14 scored counties in Massachusetts
- Listings
- 1,590
- 244 chain locations (15%)
- Official establishments
- 415
- +10.7% since 2019
- Household spending a year
- $372.4M
- On personal care products and services · $1,109 a household
- Spending per listing
- $234K
- 10% above the U.S.
- Listings per 10k households
- 47.3
- In line with the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the salons, barbers and spas around any address in Worcester County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,590 salons, barbers and spas in Worcester County. Chain locations make up 15% of them, against 15% across the U.S. Per 10,000 households, that is 47.3, in line with the U.S. rate of 47.2.
At $1,109 per household (10% above the U.S. average), households in Worcester County spend about $372.4M a year on personal care products and services. Spread across 1,590 salons, barbers and spas, that is $234K per business, 10% above the U.S. figure of $213K.
Official counts show 415 businesses with payroll classed as personal care services in Worcester County in 2023, up 10.7% from 2019. That is one for every 809 households, against one for every 804 across the U.S. Official counts also show 2,851 one-person businesses without payroll. Since fiscal 2022, 21 SBA-backed loans worth $1.6M have gone to businesses classed as personal care services in Worcester County.
Between 2020 and 2025, the population of Worcester County grew 3.7%, faster than the U.S. (+3.1%). Worcester County scores 51 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,116 of 2,385 scored counties and #5 of 14 scored counties in Massachusetts.
How Worcester County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 50.6 | 47.2 |
| Spending per listing | $234K | $230K | $213K |
| Households per official establishment | 809 | 599 | 804 |
| Official establishment growth, 2019–2023 | +10.7% | +9.4% | +14.1% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,109 | $1,165 | $1,005 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 51 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 375 → 415+10.7% over the period
- Employees, 2023
- 1,955
- Annual payroll, 2023
- $58.8M
- One-person businesses, 2023
- 2,851Businesses with no payroll
- Map listings, September 2026
- 1,590244 chain locations
- Listings at the U.S. rate for this spending
- 1,751The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $1.6M
SBA-backed loans to businesses classed as personal care services in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939+28.5% vs. 2015–2019, before inflation
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for salons, barbers and spas, numbered among those based in Massachusetts, with Worcester County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 68 | 227 | 36.5 | $289K | +10.4% | #351 of 2,385 |
| 2Franklin County, MA | 64 | 93 | 29.5 | $326K | −0.3% | #495 of 2,385 |
| 3Berkshire County, MA | 52 | 206 | 35.8 | $278K | −1.2% | #1,041 of 2,385 |
| 4Plymouth County, MA | 51 | 988 | 48.6 | $249K | +3.5% | #1,110 of 2,385 |
| 5Worcester County, MA | 51 | 1,590 | 47.3 | $234K | +3.7% | #1,116 of 2,385 |
| 6Nantucket County, MA | 50 | 30 | 57.1 | $242K | +3.6% | #1,179 of 2,385 |
| 7Barnstable County, MA | 49 | 478 | 45.2 | $248K | +2.4% | #1,220 of 2,385 |
| 8Middlesex County, MA | 48 | 3,476 | 54.8 | $237K | +2.8% | #1,279 of 2,385 |
| 9Norfolk County, MA | 46 | 1,554 | 54.8 | $237K | +2.2% | #1,406 of 2,385 |
| 10Dukes County, MA | 44 | 44 | 58.0 | $215K | +3.1% | #1,526 of 2,385 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons63
- Barbershops64
- Nail salons60
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Worcester County, MA?
There are 1,590 salons, barbers and spas on map listings in Worcester County as of September 2026. 244 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 415 businesses with payroll classed as personal care services in 2023, up 10.7% from 2019. Another 2,851 one-person businesses have no payroll, by official counts.
How much do households in Worcester County, MA spend on personal care products and services?
About $372.4M a year, or $1,109 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 1,590 salons, barbers and spas on map listings, it comes to $234K per business. It is estimated from the incomes of the 335,826 households in Worcester County and national spending patterns by income.
How does Worcester County, MA compare with the U.S. for salons, barbers and spas?
Worcester County has 47.3 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $234K, 10% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Worcester County would have about 1,751, against 1,590 on map listings. There is one business with payroll in the industry for every 809 households, against one for every 804 across the U.S. The official count rose 10.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is Worcester County, MA growing?
Population estimates put Worcester County at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. Median household income in Worcester County is $95,939, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 51 for salons, barbers and spas (upper middle), #1,116 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.