Beauty and personal care · Metro area · Massachusetts
Salons, barbers and spas in the Springfield, MA metro area
The salons, barbers and spas in the Springfield, MA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #216 of 387 scored metro areas
#6 of 6 scored metro areas based in Massachusetts
- Listings
- 771
- 130 chain locations (17%)
- Official establishments
- 179
- +5.9% since 2019
- Household spending a year
- $176.1M
- On personal care products and services · $954 a household
- Spending per listing
- $228K
- 7% above the U.S.
- Listings per 10k households
- 41.8
- 11% below the U.S.
- Population, 2025
- 464,338
- +0.2% since 2020
See the salons, barbers and spas around any address in the Springfield metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 771 salons, barbers and spas in the Springfield metro area. 130 of them (17%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 41.8, 11% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Springfield metro area comes to about $176.1M a year: $954 per household, 5% below the U.S. average. Spread across 771 salons, barbers and spas, that is $228K per business, 7% above the U.S. figure of $213K.
Official counts show 179 businesses with payroll classed as personal care services in the Springfield metro area in 2023, up 5.9% from 2019. That is one for every 1,031 households, against one for every 804 across the U.S. Official counts list 1,946 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $1.9M have gone to businesses classed as personal care services in the Springfield metro area.
Population estimates put the population change in the Springfield metro area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Springfield metro area has a Groundwork market score of 48 (lower middle): #216 of 387 scored metro areas and #6 of 6 scored metro areas based in Massachusetts.
How the Springfield metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Springfield metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.8 | 50.6 | 47.2 |
| Spending per listing | $228K | $230K | $213K |
| Households per official establishment | 1,031 | 599 | 804 |
| Official establishment growth, 2019–2023 | +5.9% | +9.4% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $954 | $1,165 | $1,005 |
| Median household income | $71,306 | $103,960 | $80,734 |
| Groundwork market score | 48 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 179+5.9% over the period
- Employees, 2023
- 826
- Annual payroll, 2023
- $25.1M
- One-person businesses, 2023
- 1,946Businesses with no payroll
- Map listings, September 2026
- 771130 chain locations
- Listings at the U.S. rate for this spending
- 828The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $1.9M
SBA-backed loans to businesses classed as personal care services in the Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 464,338+0.2% since 2020
- Households
- 184,471
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 617 sq. mi.
- People per square mile
- 750
- Median household income
- $71,306
- Average household income
- $94,828
- Median home value
- $298,800
- Jobs located here
- 204,758
- Daytime population
- 449,264Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for salons, barbers and spas, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Springfield metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 80 | 227 | 36.5 | $289K | +10.4% | #5 of 387 |
| 2Pittsfield, MA | 64 | 206 | 35.8 | $278K | −1.2% | #54 of 387 |
| 3Worcester, MA | 59 | 1,590 | 47.3 | $234K | +3.7% | #95 of 387 |
| 4Barnstable Town, MA | 55 | 478 | 45.2 | $248K | +2.4% | #139 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 49 | 10,473 | 54.0 | $227K | +2.3% | #205 of 387 |
| 6Springfield, MA | 48 | 771 | 41.8 | $228K | +0.2% | #216 of 387 |
| Providence-Warwick, RI-MA | 41 | 3,546 | 52.5 | $200K | +2.1% | #289 of 387 |
Other business types in the Springfield metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons48
- Barbershops37
- Nail salons40
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Springfield, MA metro area?
There are 771 salons, barbers and spas on map listings in the Springfield metro area as of September 2026. 130 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 179 businesses with payroll classed as personal care services in 2023, up 5.9% from 2019. Official counts also show 1,946 one-person businesses without payroll.
How much do households in the Springfield, MA metro area spend on personal care products and services?
About $176.1M a year, or $954 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 771 salons, barbers and spas on map listings, it comes to $228K per business. It is estimated from the incomes of the 184,471 households in the Springfield metro area and national spending patterns by income.
How does the Springfield, MA metro area compare with the U.S. for salons, barbers and spas?
The Springfield metro area has 41.8 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $228K, 7% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Springfield metro area would have about 828, against 771 on map listings. There is one business with payroll in the industry for every 1,031 households, against one for every 804 across the U.S. The official count rose 5.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Springfield, MA metro area growing?
Population estimates put the Springfield metro area at 464,338 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 184,471 households. Median household income in the Springfield metro area is $71,306, 12% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Springfield metro area scores 48 for salons, barbers and spas (lower middle), #216 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Springfield metro area
Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.