Groundwork

State profile · 56 business types

Massachusetts market data

Population, household spending and competition for 56 business types across Massachusetts, with each type’s rank among the 50 states and DC.

Population, 2025
7,154,084
+2.4% since 2020
Households
2,785,042
Median household income
$103,960
+28.0% vs. 2015–2019, before inflation
Median home value
$562,100
Jobs located here
3,637,277

A site report maps the competitors on map listings around any address in Massachusetts by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 7,154,084 people live in Massachusetts, in 2,785,042 households. Population estimates put the population change in Massachusetts from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The median household income in Massachusetts is $103,960 a year, 29% above the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Massachusetts spend the most on child care and other personal services (an index of 137, where 100 is the U.S. average) and the least on gasoline and other fuels (72).

Among 50 states, Massachusetts ranks highest for home inspectors (#1), fast food and sandwich shops (#2) and optometrists and eye clinics (#3) by the Groundwork market score.

For its number of households, Massachusetts has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (75% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).

All 56 business types in Massachusetts

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Massachusetts: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business typeListingsPer 10k householdsVs. U.S. (100)Spending per listingOfficial establishmentsScoreRank among states
Food and drink
Restaurants and cafes29,600106.397$441K14,60966#7 of 51
Sit-down restaurants16,72760.198$780K6,55863#12 of 51
Fast food and sandwich shops2,4598.866$5.3M5,33781#2 of 51
Pizza2,88310.4130$4.5M5,33758#17 of 51
Coffee shops and cafes3,43612.3112$3.8M2,66752#25 of 51
Bakeries and dessert shops3,35512.0122$3.9M2,99042#37 of 51
Groceries and convenience
Grocery and convenience stores5,17118.699$4M3,09860#14 of 51
Grocery stores1,8816.8100$10.9M1,34867#10 of 51
Convenience stores2,2608.1101$9.1M1,75055#21 of 51
Auto
Auto repair and car care8,27429.783$283K4,11440#38 of 51
Auto repair shops5,43119.591$431K3,13932#43 of 51
Collision repair and body shops1,0413.7119$2.2M1,00715#50 of 51
Car washes and detailing8763.182$2.7M44544#34 of 51
Tire shops6182.258$3.8M29564#12 of 51
Oil change and quick lube1210.457$19.3M17851#26 of 50
Gas stations2,0357.367$2.5M1,96749#24 of 51
Insurance agencies2,77810.064$1.4M2,06555#24 of 51
Beauty and personal care
Salons, barbers and spas14,08850.6107$230K4,64846#31 of 51
Hair salons6,67224.0103$486K2,56955#16 of 51
Barbershops1,6666.0113$1.9M16448#26 of 51
Nail salons1,9286.9115$1.7M1,10043#33 of 51
Spas and skin care3,51412.6110$924K74950#26 of 51
Fitness and classes
Gyms, studios and classes5,61620.2136$619K2,48041#41 of 51
Gyms2,5329.1120$1.4M1,23052#20 of 51
Yoga, Pilates and fitness studios1,1584.2175$3M1,23032#48 of 51
Martial arts and dance studios1,9266.9141$1.8M1,25037#42 of 51
Health care
Doctors, dentists and clinics20,06172.085$192K8,16672#8 of 51
Dentists and orthodontists3,93714.1108$980K3,18841#35 of 51
Primary care and pediatrics1,5215.576$2.5M2,88275#5 of 51
Urgent care and walk-in clinics1250.480$30.9M14766#12 of 50
Chiropractors1,1864.380$3.3M63674#4 of 51
Physical therapy1,5915.7106$2.4M93166#12 of 51
Optometrists and eye care1,0123.688$3.8M38276#3 of 51
Pets
Pet businesses2,84910.298$759K1,54936#38 of 51
Veterinarians7922.885$2.7M58356#20 of 51
Pet grooming and boarding1,2114.3119$1.8M75918#47 of 51
Pet stores4941.890$4.4M20741#37 of 51
Child care
Child care and preschools2,0537.4128$1.1M2,30958#21 of 51
Clothing and laundry
Clothing, shoes and laundry6,98925.1108$1.1M3,04162#14 of 51
Clothing and shoe stores4,50316.2100$1.7M2,25969#9 of 51
Laundromats5542.0125$13.4M28349#30 of 51
Dry cleaners5502.0154$13.5M49936#40 of 51
Home services
Home repair trades3,61113.0105$2.8M6,14261#16 of 51
HVAC and plumbing1,7296.298$5.9M3,06962#13 of 51
Electricians9483.4136$10.8M2,64047#31 of 51
Roofing and gutters9343.494$11M43375#5 of 51
Lawn, cleaning and pest control3,30011.8140$1.3M6,64933#39 of 51
Landscaping and lawn care2,0687.4154$2M4,55531#40 of 51
House cleaning8923.2145$4.7M1,84239#39 of 51
Pest control3401.286$12.2M25265#9 of 51
Real estate
Real estate10,73738.6100122 (index)5,56670#4 of 51
Real estate agents and brokers8,75231.4103119 (index)2,35971#4 of 51
Property management8683.1103118 (index)2,07859#17 of 51
Mortgage brokers and lenders1,0003.684146 (index)47868#8 of 51
Home inspectors1170.467185 (index)11781#1 of 50
Funeral services
Funeral homes5872.1100$699K37058#21 of 51

Markets in Massachusetts

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 7

Small-town markets 3

Counties 14

Questions

How fast is Massachusetts growing?

Population estimates put Massachusetts at 7,154,084 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 2,785,042 households. Against the 2015–2019 survey, median household income rose 28.0%, before inflation.

How much do households in Massachusetts spend?

Households in Massachusetts spend about $56.9B a year on rent and homeowner costs, $20.6B on groceries and $13B on food away from home. Relative to the U.S., household spending in Massachusetts runs highest on child care and other personal services (an index of 137, where 100 is the U.S. average) and lowest on gasoline and other fuels (72).

Which business types rank highest in Massachusetts?

By the Groundwork market score, Massachusetts’s highest ranks among 50 states are for home inspectors (#1), fast food and sandwich shops (#2) and optometrists and eye clinics (#3).

How does Massachusetts compare with the U.S.?

Median household income in Massachusetts is $103,960, 29% above the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $562,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (75% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Massachusetts. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.