Beauty and personal care · Small-town market · Massachusetts
Salons, barbers and spas in the Nantucket, MA area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Nantucket, MA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #203 of 538 scored small-town markets
#2 of 3 scored small-town markets based in Massachusetts
- Listings
- 30
- 2 chain locations (7%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $7.2M
- On personal care products and services · $1,380 a household
- Spending per listing
- $242K
- 14% above the U.S.
- Listings per 10k households
- 57.1
- 21% above the U.S.
- Population, 2025
- 14,758
- +3.6% since 2020
See the salons, barbers and spas around any address in the Nantucket area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 30 salons, barbers and spas in the Nantucket area. Chain locations make up 7% of them, against 15% across the U.S. That is 57.1 per 10,000 households, 21% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Nantucket area comes to about $7.2M a year: $1,380 per household, 37% above the U.S. average. That works out to $242K per business, 14% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Nantucket area was 15 in 2023. That is one for every 350 households, against one for every 804 across the U.S. Another 57 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as personal care services in the Nantucket area.
Population estimates put the population change in the Nantucket area from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Nantucket area is 56 (upper middle), #203 of 538 scored small-town markets and #2 of 3 scored small-town markets based in Massachusetts.
How the Nantucket area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nantucket area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.1 | 50.6 | 47.2 |
| Spending per listing | $242K | $230K | $213K |
| Households per official establishment | 350 | 599 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.4% | +14.1% |
| Population growth, 2020–2025 | +3.6% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,380 | $1,165 | $1,005 |
| Median household income | $139,688 | $103,960 | $80,734 |
| Groundwork market score | 56 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 37
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 57Businesses with no payroll
- Map listings, September 2026
- 302 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as personal care services in the Nantucket area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Nantucket area
- Population, 2025 estimate
- 14,758+3.6% since 2020
- Households
- 5,252
- Median age
- 42.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 46 sq. mi.
- People per square mile
- 314
- Median household income
- $139,688
- Average household income
- $205,560
- Median home value
- $1,593,800
- Jobs located here
- 6,570
- Daytime population
- 13,667Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Nantucket area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Massachusetts
Every Massachusetts market ranked →The highest-scoring small-town markets in Massachusetts for salons, barbers and spas, numbered among those based in Massachusetts, with the Nantucket area marked.
Top small-town markets in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 68 | 93 | 29.5 | $326K | −0.3% | #64 of 538 |
| 2Nantucket, MA | 56 | 30 | 57.1 | $242K | +3.6% | #203 of 538 |
| 3Vineyard Haven, MA | 49 | 44 | 58.0 | $215K | +3.1% | #287 of 538 |
Other business types in the Nantucket area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons55
- Barbershops
- Nail salons
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Nantucket, MA area?
The Nantucket area has 30 salons, barbers and spas on map listings as of September 2026. 2 of them (7%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts list 57 one-person businesses without payroll.
How much do households in the Nantucket, MA area spend on personal care products and services?
About $7.2M a year, or $1,380 per household. That is 37% above the U.S. average (an index of 137, where 100 is the U.S. average). Spread across the 30 salons, barbers and spas on map listings, it comes to $242K per business. It is estimated from the incomes of the 5,252 households in the Nantucket area and national spending patterns by income.
How does the Nantucket, MA area compare with the U.S. for salons, barbers and spas?
The Nantucket area has 57.1 salons, barbers and spas per 10,000 households, 21% above the U.S. rate of 47.2. Spending per business is $242K, 14% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Nantucket area would have about 34, against 30 on map listings. There is one business with payroll in the industry for every 350 households, against one for every 804 across the U.S.
How fast is the Nantucket, MA area growing?
Population estimates put the Nantucket area at 14,758 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 5,252 households. Median household income in the Nantucket area is $139,688, 73% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Nantucket area scores 56 for salons, barbers and spas (upper middle), #203 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Nantucket area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Nantucket area
Screening a site or an acquisition in the Nantucket area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Nantucket area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.