Beauty and personal care · County · Connecticut
Salons, barbers and spas in the Northwest Hills Planning Region, CT
The salons, barbers and spas in the Northwest Hills Planning Region, CT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #430 of 2,385 scored counties
#1 of 9 scored counties in Connecticut
- Listings
- 172
- 19 chain locations (11%)
- Official establishments
- 39
- Businesses with payroll, 2023
- Household spending a year
- $52.9M
- On personal care products and services · $1,107 a household
- Spending per listing
- $308K
- 45% above the U.S.
- Listings per 10k households
- 35.9
- 24% below the U.S.
- Population, 2025
- 114,690
- +2.2% since 2020
See the salons, barbers and spas around any address in the Northwest Hills Planning Region
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 172 salons, barbers and spas in the Northwest Hills Planning Region. 19 of them (11%) are chain locations, against 15% across the U.S. That is 35.9 per 10,000 households, 24% below the U.S. rate of 47.2.
Households in the Northwest Hills Planning Region spend about $52.9M a year on personal care products and services, or $1,107 per household, 10% above the U.S. average. That is about $308K of household spending for each business on map listings, 45% above the U.S. figure of $213K.
Official counts show 39 businesses with payroll classed as personal care services in the Northwest Hills Planning Region in 2023. That is one for every 1,227 households, against one for every 804 across the U.S. Official counts also show 343 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $477K have gone to businesses classed as personal care services in the Northwest Hills Planning Region.
Between 2020 and 2025, the population of the Northwest Hills Planning Region grew 2.2%, slower than the U.S. (+3.1%). The Northwest Hills Planning Region scores 66 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #430 of 2,385 scored counties and #1 of 9 scored counties in Connecticut. That puts it in the top quarter of counties.
How the Northwest Hills Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northwest Hills Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.9 | 53.7 | 47.2 |
| Spending per listing | $308K | $209K | $213K |
| Households per official establishment | 1,227 | 598 | 804 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +14.1% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,107 | $1,124 | $1,005 |
| Median household income | $93,551 | $95,781 | $80,734 |
| Groundwork market score | 66 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39
- Employees, 2023
- 199
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- 343Businesses with no payroll
- Map listings, September 2026
- 17219 chain locations
- Listings at the U.S. rate for this spending
- 249The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $477K
SBA-backed loans to businesses classed as personal care services in the Northwest Hills Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Northwest Hills Planning Region
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northwest Hills Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for salons, barbers and spas, numbered among those based in Connecticut, with the Northwest Hills Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northwest Hills Planning Region, CT | 66 | 172 | 35.9 | $308K | +2.2% | #430 of 2,385 |
| 2Northeastern Connecticut Planning Region, CT | 64 | 151 | 38.3 | $279K | +3.0% | #509 of 2,385 |
| 3Lower Connecticut River Valley Planning Region, CT | 53 | 328 | 44.3 | $263K | +2.3% | #992 of 2,385 |
| 4Naugatuck Valley Planning Region, CT | 50 | 801 | 44.5 | $237K | +3.2% | #1,182 of 2,385 |
| 5Greater Bridgeport Planning Region, CT | 47 | 604 | 50.5 | $220K | +4.1% | #1,349 of 2,385 |
| 6Southeastern Connecticut Planning Region, CT | 45 | 530 | 45.8 | $229K | +2.0% | #1,466 of 2,385 |
| 7Western Connecticut Planning Region, CT | 43 | 1,488 | 63.2 | $206K | +3.5% | #1,579 of 2,385 |
| 8Capitol Planning Region, CT | 40 | 2,258 | 57.7 | $191K | +3.1% | #1,742 of 2,385 |
| 9South Central Connecticut Planning Region, CT | 37 | 1,365 | 59.2 | $182K | +2.5% | #1,870 of 2,385 |
Other business types in the Northwest Hills Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons71
- Barbershops77
- Nail salons58
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Northwest Hills Planning Region, CT?
There are 172 salons, barbers and spas on map listings in the Northwest Hills Planning Region as of September 2026. 19 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 39 businesses with payroll classed as personal care services in 2023. Another 343 one-person businesses have no payroll, by official counts.
How much do households in the Northwest Hills Planning Region, CT spend on personal care products and services?
About $52.9M a year, or $1,107 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 172 salons, barbers and spas on map listings, it comes to $308K per business. It is estimated from the incomes of the 47,845 households in the Northwest Hills Planning Region and national spending patterns by income.
How does the Northwest Hills Planning Region, CT compare with the U.S. for salons, barbers and spas?
The Northwest Hills Planning Region has 35.9 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $308K, 45% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Northwest Hills Planning Region would have about 249, against 172 on map listings. There is one business with payroll in the industry for every 1,227 households, against one for every 804 across the U.S.
How fast is the Northwest Hills Planning Region, CT growing?
Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Northwest Hills Planning Region scores 66 for salons, barbers and spas (upper middle), #430 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Northwest Hills Planning Region
Screening a site or an acquisition in the Northwest Hills Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.