Beauty and personal care · Metro area · Connecticut
Salons, barbers and spas in the Hartford-West Hartford-East Hartford, CT metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Hartford-West Hartford-East Hartford, CT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #272 of 387 scored metro areas
#4 of 5 scored metro areas based in Connecticut
- Listings
- 2,586
- 350 chain locations (14%)
- Official establishments
- 766
- Businesses with payroll, 2023
- Household spending a year
- $517.4M
- On personal care products and services · $1,112 a household
- Spending per listing
- $200K
- 6% below the U.S.
- Listings per 10k households
- 55.6
- 18% above the U.S.
- Population, 2025
- 1,171,426
- +3.0% since 2020
See the salons, barbers and spas around any address in the Hartford-West Hartford-East Hartford metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Hartford-West Hartford-East Hartford metro area comes to about $517.4M a year: $1,112 per household, 11% above the U.S. average. Spread across 2,586 salons, barbers and spas, that is $200K per business, 6% below the U.S. figure of $213K.
There are 2,586 salons, barbers and spas on map listings in the Hartford-West Hartford-East Hartford metro area as of September 2026. 350 of them (14%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 55.6, 18% above the U.S. rate of 47.2.
Official counts show 766 businesses with payroll classed as personal care services in the Hartford-West Hartford-East Hartford metro area in 2023. That is one for every 607 households, against one for every 804 across the U.S. Official counts list 3,673 one-person businesses without payroll. Since fiscal 2022, 48 SBA-backed loans worth $9M have gone to businesses classed as personal care services in the Hartford-West Hartford-East Hartford metro area.
Population estimates show the Hartford-West Hartford-East Hartford metro area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). For salons, barbers and spas, the Hartford-West Hartford-East Hartford metro area has a Groundwork market score of 43 (lower middle): #272 of 387 scored metro areas and #4 of 5 scored metro areas based in Connecticut.
How the Hartford-West Hartford-East Hartford metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hartford-West Hartford-East Hartford metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 55.6 | 53.7 | 47.2 |
| Spending per listing | $200K | $209K | $213K |
| Households per official establishment | 607 | 598 | 804 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,112 | $1,124 | $1,005 |
| Median household income | $95,118 | $95,781 | $80,734 |
| Groundwork market score | 43 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 766
- Employees, 2023
- 3,311
- Annual payroll, 2023
- $95.2M
- One-person businesses, 2023
- 3,673Businesses with no payroll
- Map listings, September 2026
- 2,586350 chain locations
- Listings at the U.S. rate for this spending
- 2,432The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 48
- Amount
- $9M
SBA-backed loans to businesses classed as personal care services in the Hartford-West Hartford-East Hartford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hartford-West Hartford-East Hartford metro area
- Population, 2025 estimate
- 1,171,426+3.0% since 2020
- Households
- 465,181
- Median age
- 42.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,452 sq. mi.
- People per square mile
- 794
- Median household income
- $95,118
- Average household income
- $127,867
- Median home value
- $333,500
- Jobs located here
- 597,826
- Daytime population
- 1,193,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hartford-West Hartford-East Hartford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for salons, barbers and spas, numbered among those based in Connecticut, with the Hartford-West Hartford-East Hartford metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 56 | 801 | 44.5 | $237K | +3.2% | #133 of 387 |
| 2Norwich-New London-Willimantic, CT | 49 | 530 | 45.8 | $229K | +2.0% | #204 of 387 |
| 3Bridgeport-Stamford-Danbury, CT | 47 | 2,092 | 58.9 | $210K | +3.7% | #230 of 387 |
| 4Hartford-West Hartford-East Hartford, CT | 43 | 2,586 | 55.6 | $200K | +3.0% | #272 of 387 |
| 5New Haven, CT | 37 | 1,365 | 59.2 | $182K | +2.5% | #324 of 387 |
Other business types in the Hartford-West Hartford-East Hartford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons48
- Barbershops53
- Nail salons41
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Hartford-West Hartford-East Hartford, CT metro area?
As of September 2026, map listings count 2,586 salons, barbers and spas in the Hartford-West Hartford-East Hartford metro area. 350 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 766 businesses with payroll classed as personal care services in 2023. Official counts also show 3,673 one-person businesses without payroll.
How much do households in the Hartford-West Hartford-East Hartford, CT metro area spend on personal care products and services?
About $517.4M a year, or $1,112 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 2,586 salons, barbers and spas on map listings, it comes to $200K per business. It is estimated from the incomes of the 465,181 households in the Hartford-West Hartford-East Hartford metro area and national spending patterns by income.
How does the Hartford-West Hartford-East Hartford, CT metro area compare with the U.S. for salons, barbers and spas?
The Hartford-West Hartford-East Hartford metro area has 55.6 salons, barbers and spas per 10,000 households, 18% above the U.S. rate of 47.2. Spending per business is $200K, 6% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Hartford-West Hartford-East Hartford metro area would have about 2,432, against 2,586 on map listings. There is one business with payroll in the industry for every 607 households, against one for every 804 across the U.S.
How fast is the Hartford-West Hartford-East Hartford, CT metro area growing?
Population estimates put the Hartford-West Hartford-East Hartford metro area at 1,171,426 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 465,181 households. The median household income in the Hartford-West Hartford-East Hartford metro area is $95,118 a year, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hartford-West Hartford-East Hartford metro area scores 43 for salons, barbers and spas (lower middle), #272 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hartford-West Hartford-East Hartford metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Hartford-West Hartford-East Hartford metro area
Screening a site or an acquisition in the Hartford-West Hartford-East Hartford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.