Beauty and personal care · Small-town market · Connecticut
Salons, barbers and spas in the Putnam, CT area
The salons, barbers and spas in the Putnam, CT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #66 of 538 scored small-town markets
#2 of 2 scored small-town markets based in Connecticut
- Listings
- 151
- 20 chain locations (13%)
- Official establishments
- 31
- Businesses with payroll, 2023
- Household spending a year
- $42.2M
- On personal care products and services · $1,070 a household
- Spending per listing
- $279K
- 31% above the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 98,096
- +3.0% since 2020
See the salons, barbers and spas around any address in the Putnam area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Putnam area spend about $42.2M a year on personal care products and services, or $1,070 per household, 6% above the U.S. average. That is about $279K of household spending for each business on map listings, 31% above the U.S. figure of $213K.
There are 151 salons, barbers and spas on map listings in the Putnam area as of September 2026. Chain locations make up 13% of them, against 15% across the U.S. Per 10,000 households, that is 38.3, 19% below the U.S. rate of 47.2.
Official counts show 31 businesses with payroll classed as personal care services in the Putnam area in 2023. That is one for every 1,271 households, against one for every 804 across the U.S. Official counts also show 297 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $423K have gone to businesses classed as personal care services in the Putnam area.
Between 2020 and 2025, the population of the Putnam area grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Putnam area is 68 (upper middle), #66 of 538 scored small-town markets and #2 of 2 scored small-town markets based in Connecticut. That puts it in the top quarter of small-town markets.
How the Putnam area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 53.7 | 47.2 |
| Spending per listing | $279K | $209K | $213K |
| Households per official establishment | 1,271 | 598 | 804 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,070 | $1,124 | $1,005 |
| Median household income | $90,589 | $95,781 | $80,734 |
| Groundwork market score | 68 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31
- Employees, 2023
- 135
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 297Businesses with no payroll
- Map listings, September 2026
- 15120 chain locations
- Listings at the U.S. rate for this spending
- 198The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $423K
SBA-backed loans to businesses classed as personal care services in the Putnam area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Putnam area
- Population, 2025 estimate
- 98,096+3.0% since 2020
- Households
- 39,412
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 174
- Median household income
- $90,589
- Average household income
- $113,121
- Median home value
- $307,600
- Jobs located here
- 28,462
- Daytime population
- 79,653Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Putnam area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Connecticut
Every Connecticut market ranked →The highest-scoring small-town markets in Connecticut for salons, barbers and spas, numbered among those based in Connecticut, with the Putnam area marked.
Top small-town markets in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Torrington, CT | 70 | 172 | 35.9 | $308K | +2.2% | #51 of 538 |
| 2Putnam, CT | 68 | 151 | 38.3 | $279K | +3.0% | #66 of 538 |
Other business types in the Putnam area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons77
- Barbershops78
- Nail salons64
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Putnam, CT area?
As of September 2026, map listings count 151 salons, barbers and spas in the Putnam area. 20 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 31 businesses with payroll classed as personal care services in 2023. Another 297 one-person businesses have no payroll, by official counts.
How much do households in the Putnam, CT area spend on personal care products and services?
About $42.2M a year, or $1,070 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 151 salons, barbers and spas on map listings, it comes to $279K per business. It is estimated from the incomes of the 39,412 households in the Putnam area and national spending patterns by income.
How does the Putnam, CT area compare with the U.S. for salons, barbers and spas?
The Putnam area has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $279K, 31% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Putnam area would have about 198, against 151 on map listings. There is one business with payroll in the industry for every 1,271 households, against one for every 804 across the U.S.
How fast is the Putnam, CT area growing?
Population estimates put the Putnam area at 98,096 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 39,412 households. The median household income in the Putnam area is $90,589 a year, 12% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Putnam area scores 68 for salons, barbers and spas (upper middle), #66 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Putnam area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Putnam area
Screening a site or an acquisition in the Putnam area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.