Beauty and personal care · Metro area · Connecticut
Salons, barbers and spas in the Norwich-New London-Willimantic, CT metro area
The salons, barbers and spas in the Norwich-New London-Willimantic, CT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #204 of 387 scored metro areas
#2 of 5 scored metro areas based in Connecticut
- Listings
- 530
- 69 chain locations (13%)
- Official establishments
- 164
- Businesses with payroll, 2023
- Household spending a year
- $121.1M
- On personal care products and services · $1,046 a household
- Spending per listing
- $229K
- 7% above the U.S.
- Listings per 10k households
- 45.8
- 3% below the U.S.
- Population, 2025
- 284,015
- +2.0% since 2020
See the salons, barbers and spas around any address in the Norwich-New London-Willimantic metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 530 salons, barbers and spas in the Norwich-New London-Willimantic metro area. 69 of them (13%) are chain locations, against 15% across the U.S. That is 45.8 per 10,000 households, 3% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Norwich-New London-Willimantic metro area comes to about $121.1M a year: $1,046 per household, 4% above the U.S. average. That works out to $229K per business, 7% above the U.S. figure of $213K.
Official counts show 164 businesses with payroll classed as personal care services in the Norwich-New London-Willimantic metro area in 2023. That is one for every 706 households, against one for every 804 across the U.S. Official counts list 776 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $478K have gone to businesses classed as personal care services in the Norwich-New London-Willimantic metro area.
Population estimates show the Norwich-New London-Willimantic metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). For salons, barbers and spas, the Norwich-New London-Willimantic metro area has a Groundwork market score of 49 (lower middle): #204 of 387 scored metro areas and #2 of 5 scored metro areas based in Connecticut.
How the Norwich-New London-Willimantic metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norwich-New London-Willimantic metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.8 | 53.7 | 47.2 |
| Spending per listing | $229K | $209K | $213K |
| Households per official establishment | 706 | 598 | 804 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +14.1% |
| Population growth, 2020–2025 | +2.0% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,046 | $1,124 | $1,005 |
| Median household income | $86,586 | $95,781 | $80,734 |
| Groundwork market score | 49 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 164
- Employees, 2023
- 748
- Annual payroll, 2023
- $20.7M
- One-person businesses, 2023
- 776Businesses with no payroll
- Map listings, September 2026
- 53069 chain locations
- Listings at the U.S. rate for this spending
- 570The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $478K
SBA-backed loans to businesses classed as personal care services in the Norwich-New London-Willimantic metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Norwich-New London-Willimantic metro area
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Norwich-New London-Willimantic metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for salons, barbers and spas, numbered among those based in Connecticut, with the Norwich-New London-Willimantic metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 56 | 801 | 44.5 | $237K | +3.2% | #133 of 387 |
| 2Norwich-New London-Willimantic, CT | 49 | 530 | 45.8 | $229K | +2.0% | #204 of 387 |
| 3Bridgeport-Stamford-Danbury, CT | 47 | 2,092 | 58.9 | $210K | +3.7% | #230 of 387 |
| 4Hartford-West Hartford-East Hartford, CT | 43 | 2,586 | 55.6 | $200K | +3.0% | #272 of 387 |
| 5New Haven, CT | 37 | 1,365 | 59.2 | $182K | +2.5% | #324 of 387 |
Other business types in the Norwich-New London-Willimantic metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons62
- Barbershops46
- Nail salons40
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Norwich-New London-Willimantic, CT metro area?
There are 530 salons, barbers and spas on map listings in the Norwich-New London-Willimantic metro area as of September 2026. 69 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 164 businesses with payroll classed as personal care services in 2023. Official counts also show 776 one-person businesses without payroll.
How much do households in the Norwich-New London-Willimantic, CT metro area spend on personal care products and services?
About $121.1M a year, or $1,046 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 530 salons, barbers and spas on map listings, it comes to $229K per business. It is estimated from the incomes of the 115,768 households in the Norwich-New London-Willimantic metro area and national spending patterns by income.
How does the Norwich-New London-Willimantic, CT metro area compare with the U.S. for salons, barbers and spas?
The Norwich-New London-Willimantic metro area has 45.8 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $229K, 7% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Norwich-New London-Willimantic metro area would have about 570, against 530 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 804 across the U.S.
How fast is the Norwich-New London-Willimantic, CT metro area growing?
Population estimates put the Norwich-New London-Willimantic metro area at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households. Median household income in the Norwich-New London-Willimantic metro area is $86,586, 7% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Norwich-New London-Willimantic metro area scores 49 for salons, barbers and spas (lower middle), #204 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Norwich-New London-Willimantic metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Norwich-New London-Willimantic metro area
Screening a site or an acquisition in the Norwich-New London-Willimantic metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Norwich-New London-Willimantic metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.