Beauty and personal care · County · Connecticut
Salons, barbers and spas in the Western Connecticut Planning Region, CT
How the Western Connecticut Planning Region, CT compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,579 of 2,385 scored counties
#7 of 9 scored counties in Connecticut
- Listings
- 1,488
- 167 chain locations (11%)
- Official establishments
- 582
- Businesses with payroll, 2023
- Household spending a year
- $306.5M
- On personal care products and services · $1,302 a household
- Spending per listing
- $206K
- 3% below the U.S.
- Listings per 10k households
- 63.2
- 34% above the U.S.
- Population, 2025
- 640,482
- +3.5% since 2020
See the salons, barbers and spas around any address in the Western Connecticut Planning Region
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Western Connecticut Planning Region spend about $306.5M a year on personal care products and services, or $1,302 per household, 30% above the U.S. average. That is about $206K of household spending for each business on map listings, 3% below the U.S. figure of $213K.
There are 1,488 salons, barbers and spas on map listings in the Western Connecticut Planning Region as of September 2026. Chain locations make up 11% of them, against 15% across the U.S. That comes to 63.2 for every 10,000 households, 34% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Western Connecticut Planning Region was 582 in 2023. That is one for every 404 households, against one for every 804 across the U.S. Official counts list 1,477 one-person businesses without payroll. Since fiscal 2022, 37 SBA-backed loans worth $10.8M have gone to businesses classed as personal care services in the Western Connecticut Planning Region.
Population estimates put the population change in the Western Connecticut Planning Region from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Western Connecticut Planning Region scores 43 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,579 of 2,385 scored counties and #7 of 9 scored counties in Connecticut.
How the Western Connecticut Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Western Connecticut Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 63.2 | 53.7 | 47.2 |
| Spending per listing | $206K | $209K | $213K |
| Households per official establishment | 404 | 598 | 804 |
| Official establishment growth, 2019–2023 | n/a | −3.0% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,302 | $1,124 | $1,005 |
| Median household income | $128,188 | $95,781 | $80,734 |
| Groundwork market score | 43 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 582
- Employees, 2023
- 3,600
- Annual payroll, 2023
- $109M
- One-person businesses, 2023
- 1,477Businesses with no payroll
- Map listings, September 2026
- 1,488167 chain locations
- Listings at the U.S. rate for this spending
- 1,441The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 37
- Amount
- $10.8M
SBA-backed loans to businesses classed as personal care services in the Western Connecticut Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Western Connecticut Planning Region
- Population, 2025 estimate
- 640,482+3.5% since 2020
- Households
- 235,379
- Median age
- 42.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 532 sq. mi.
- People per square mile
- 1,178
- Median household income
- $128,188
- Average household income
- $214,675
- Median home value
- $652,900
- Jobs located here
- 282,077
- Daytime population
- 636,160Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Western Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for salons, barbers and spas, numbered among those based in Connecticut, with the Western Connecticut Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northwest Hills Planning Region, CT | 66 | 172 | 35.9 | $308K | +2.2% | #430 of 2,385 |
| 2Northeastern Connecticut Planning Region, CT | 64 | 151 | 38.3 | $279K | +3.0% | #509 of 2,385 |
| 3Lower Connecticut River Valley Planning Region, CT | 53 | 328 | 44.3 | $263K | +2.3% | #992 of 2,385 |
| 4Naugatuck Valley Planning Region, CT | 50 | 801 | 44.5 | $237K | +3.2% | #1,182 of 2,385 |
| 5Greater Bridgeport Planning Region, CT | 47 | 604 | 50.5 | $220K | +4.1% | #1,349 of 2,385 |
| 6Southeastern Connecticut Planning Region, CT | 45 | 530 | 45.8 | $229K | +2.0% | #1,466 of 2,385 |
| 7Western Connecticut Planning Region, CT | 43 | 1,488 | 63.2 | $206K | +3.5% | #1,579 of 2,385 |
| 8Capitol Planning Region, CT | 40 | 2,258 | 57.7 | $191K | +3.1% | #1,742 of 2,385 |
| 9South Central Connecticut Planning Region, CT | 37 | 1,365 | 59.2 | $182K | +2.5% | #1,870 of 2,385 |
Other business types in the Western Connecticut Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons50
- Barbershops58
- Nail salons45
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Western Connecticut Planning Region, CT?
As of September 2026, map listings count 1,488 salons, barbers and spas in the Western Connecticut Planning Region. 167 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 582 businesses with payroll classed as personal care services in 2023. Official counts also show 1,477 one-person businesses without payroll.
How much do households in the Western Connecticut Planning Region, CT spend on personal care products and services?
About $306.5M a year, or $1,302 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 1,488 salons, barbers and spas on map listings, it comes to $206K per business. It is estimated from the incomes of the 235,379 households in the Western Connecticut Planning Region and national spending patterns by income.
How does the Western Connecticut Planning Region, CT compare with the U.S. for salons, barbers and spas?
The Western Connecticut Planning Region has 63.2 salons, barbers and spas per 10,000 households, 34% above the U.S. rate of 47.2. Spending per business is $206K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Western Connecticut Planning Region would have about 1,441, against 1,488 on map listings. There is one business with payroll in the industry for every 404 households, against one for every 804 across the U.S.
How fast is the Western Connecticut Planning Region, CT growing?
Population estimates put the Western Connecticut Planning Region at 640,482 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 235,379 households. The median household income in the Western Connecticut Planning Region is $128,188 a year, 59% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Western Connecticut Planning Region scores 43 for salons, barbers and spas (lower middle), #1,579 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Western Connecticut Planning Region. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Western Connecticut Planning Region
Screening a site or an acquisition in the Western Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.