Groundwork

State profile · 56 business types

Connecticut market data

Population, household spending and competition for 56 business types across Connecticut, with each type’s rank among the 50 states and DC.

Population, 2025
3,688,496
+3.0% since 2020
Households
1,434,007
Median household income
$95,781
+22.1% vs. 2015–2019, before inflation
Median home value
$366,900
Jobs located here
1,644,216

A site report maps the competitors on map listings around any address in Connecticut by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 3,688,496 people live in Connecticut, in 1,434,007 households. Population estimates put the population change in Connecticut from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The median household income in Connecticut is $95,781 a year, 19% above the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Connecticut spend the most on child care and other personal services (an index of 127, where 100 is the U.S. average) and the least on gasoline and other fuels (78).

Among the 50 states and DC, Connecticut ranks highest for convenience stores (#1), real estate businesses (#2) and real estate agents and brokers (#2) by the Groundwork market score.

For its number of households, Connecticut has the most map listings, relative to the U.S., for landscaping and lawn care companies (77% above the U.S. rate) and the fewest for convenience stores (25% below the U.S. rate).

All 56 business types in Connecticut

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Connecticut: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business typeListingsPer 10k householdsVs. U.S. (100)Spending per listingOfficial establishmentsScoreRank among states
Food and drink
Restaurants and cafes16,104112.3102$401K7,56061#13 of 51
Sit-down restaurants9,09363.4103$709K3,48450#24 of 51
Fast food and sandwich shops1,86913.098$3.5M2,88365#8 of 51
Pizza1,53110.7134$4.2M2,88348#31 of 51
Coffee shops and cafes1,57311.0100$4.1M1,15861#15 of 51
Bakeries and dessert shops1,62211.3115$4M1,30948#32 of 51
Groceries and convenience
Grocery and convenience stores2,51217.594$4.1M1,22469#5 of 51
Grocery stores1,1357.9116$9.1M76751#24 of 51
Convenience stores8546.075$12.1M45774#1 of 51
Auto
Auto repair and car care4,37530.585$296K1,89565#12 of 51
Auto repair shops2,58018.084$502K1,41460#15 of 51
Collision repair and body shops4423.1100$2.9M38340#38 of 51
Car washes and detailing5724.0105$2.3M21842#36 of 51
Tire shops4112.976$3.1M16268#8 of 51
Oil change and quick lube800.686$16.2M7459#18 of 50
Gas stations1,54010.798$1.9M1,06037#40 of 51
Insurance agencies1,83812.882$1.2M1,22949#29 of 51
Beauty and personal care
Salons, barbers and spas7,69753.7114$209K2,40041#41 of 51
Hair salons3,79526.5113$425K1,04948#28 of 51
Barbershops9096.3119$1.8M7946#28 of 51
Nail salons1,0937.6127$1.5M78137#43 of 51
Spas and skin care1,71912.0104$937K46348#28 of 51
Fitness and classes
Gyms, studios and classes2,85519.9134$582K1,17042#39 of 51
Gyms1,3049.1120$1.3M57852#21 of 51
Yoga, Pilates and fitness studios5253.7154$3.2M57837#41 of 51
Martial arts and dance studios1,0267.2147$1.6M59235#45 of 51
Health care
Doctors, dentists and clinics13,72995.7113$140K5,64437#41 of 51
Dentists and orthodontists2,12314.8113$904K1,62533#44 of 51
Primary care and pediatrics8886.286$2.2M2,82651#25 of 51
Urgent care and walk-in clinics710.5100$27M7959#17 of 50
Chiropractors6854.889$2.8M35566#8 of 51
Physical therapy9666.7124$2M52052#26 of 51
Optometrists and eye care6814.7115$2.8M23944#34 of 51
Pets
Pet businesses1,58511.1107$671K86429#43 of 51
Veterinarians4833.4103$2.2M37835#37 of 51
Pet grooming and boarding5684.0111$1.9M36223#45 of 51
Pet stores3362.3115$3.2M12423#46 of 51
Child care
Child care and preschools1,0897.6131$968K94861#17 of 51
Clothing and laundry
Clothing, shoes and laundry3,51724.5105$1M1,48664#13 of 51
Clothing and shoe stores2,28715.998$1.6M1,10073#4 of 51
Laundromats3202.2138$11.5M15641#35 of 51
Dry cleaners2631.8138$14M23041#34 of 51
Home services
Home repair trades2,07214.4116$2.5M2,69861#17 of 51
HVAC and plumbing9326.5103$5.5M1,31865#10 of 51
Electricians5704.0160$8.9M1,20444#35 of 51
Roofing and gutters5704.0111$8.9M17674#6 of 51
Lawn, cleaning and pest control1,72912.1144$1.2M2,97932#42 of 51
Landscaping and lawn care1,2248.5177$1.7M2,17029#43 of 51
House cleaning3442.4109$6M70555#17 of 51
Pest control1611.179$12.8M10472#6 of 51
Real estate
Real estate5,09535.592129 (index)1,97981#2 of 51
Real estate agents and brokers4,12528.894126 (index)75581#2 of 51
Property management3842.790133 (index)71576#2 of 51
Mortgage brokers and lenders5003.581146 (index)26168#9 of 51
Home inspectors860.6100126 (index)6076#2 of 50
Funeral services
Funeral homes3372.4114$662K19360#19 of 51

Markets in Connecticut

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 5

Small-town markets 2

Counties 9

Questions

How fast is Connecticut growing?

Population estimates put Connecticut at 3,688,496 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 1,434,007 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.

How much do households in Connecticut spend?

Households in Connecticut spend about $28.4B a year on rent and homeowner costs, $10.4B on groceries and $6.5B on food away from home. Relative to the U.S., household spending in Connecticut runs highest on child care and other personal services (an index of 127, where 100 is the U.S. average) and lowest on gasoline and other fuels (78).

Which business types rank highest in Connecticut?

By the Groundwork market score, Connecticut’s highest ranks among the 50 states and DC are for convenience stores (#1), real estate businesses (#2) and real estate agents and brokers (#2).

How does Connecticut compare with the U.S.?

Median household income in Connecticut is $95,781, 19% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $366,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (77% above the U.S. rate) and lowest for convenience stores (25% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Connecticut. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.