Metro area profile · New Mexico
Farmington, NM metro area market data
How the Farmington metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 120,340
- −0.9% since 2020
- Households
- 41,732
- Median household income
- $55,872
- +10.6% vs. 2015–2019, before inflation
- Median home value
- $193,800
- Jobs located here
- 45,264
- Highest market score
- 72
- Collision repair and body shops, #44 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Farmington metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Farmington metro area has an estimated 120,340 people and 41,732 households. Population estimates show the Farmington metro area declined 0.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Farmington metro area is $55,872, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 10.6%, before inflation.
Relative to the U.S., household spending in the Farmington metro area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (75).
Of the business types scored in the Farmington metro area, collision repair and body shops (72); veterinarians (69); and yoga, Pilates and fitness studios (64) have the highest Groundwork market scores. For collision repair and body shops, that ranks #44 of 381 scored metro areas.
The Farmington metro area is made up of one county, San Juan County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for primary care and pediatric clinics (64% below the U.S. rate).
All 56 business types in the Farmington metro area
Highest Groundwork market score first. Each score compares the Farmington metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 72 | #44 of 381 | 9 | 2.2 | $4.9M | 160 | 8 |
| Veterinarians | 69 | #59 of 384 | 5 | 1.2 | $6.8M | 248 | 6 |
| Yoga, Pilates and fitness studios | 64 | #56 of 347 | 5 | 1.2 | $6.8M | 167 | 8 |
| Real estate agents and brokers | 64 | #66 of 387 | 71 | 17.0 | Index only | 170 | 27 |
| Salons, barbers and spas | 63 | #58 of 387 | 131 | 31.4 | $272K | 128 | 14 |
| Real estate | 62 | #77 of 387 | 104 | 24.9 | Index only | 146 | 54 |
| Landscaping and lawn care | 62 | #121 of 385 | 7 | 1.7 | $6.7M | 230 | 18 |
| Hair salons | 61 | #87 of 387 | 68 | 16.3 | $525K | 122 | 10 |
| Pet businesses | 61 | #102 of 387 | 23 | 5.5 | $1.5M | 167 | 20 |
| Child care and preschools | 60 | #118 of 387 | 20 | 4.8 | $1.1M | 106 | 18 |
| Martial arts and dance studios | 58 | #112 of 387 | 16 | 3.8 | $2.1M | 105 | 4 |
| Lawn, cleaning and pest control | 56 | #140 of 387 | 20 | 4.8 | $2.4M | 140 | 51 |
| Property management | 54 | #153 of 374 | 12 | 2.9 | Index only | 99 | 10 |
| Primary care and pediatrics | 53 | #166 of 387 | 11 | 2.6 | $4.2M | 237 | 68 |
| Spas and skin care | 52 | #163 of 387 | 25 | 6.0 | $1.4M | 163 | Under 3 |
| Pet grooming and boarding | 51 | #186 of 386 | 7 | 1.7 | $4.8M | 189 | 10 |
| Optometrists and eye care | 50 | #200 of 386 | 14 | 3.4 | $3.3M | 106 | 5 |
| Doctors, dentists and clinics | 48 | #202 of 387 | 235 | 56.3 | $198K | 130 | 152 |
| Grocery and convenience stores | 48 | #209 of 387 | 61 | 14.6 | $3.7M | 110 | 17 |
| Bakeries and dessert shops | 47 | #220 of 387 | 27 | 6.5 | $5.1M | 123 | 23 |
| Gyms, studios and classes | 47 | #221 of 387 | 60 | 14.4 | $564K | 85 | 12 |
| Sit-down restaurants | 46 | #221 of 387 | 196 | 47.0 | $704K | 106 | 51 |
| Convenience stores | 46 | #223 of 387 | 27 | 6.5 | $8.4M | 107 | 5 |
| Grocery stores | 46 | #223 of 387 | 22 | 5.3 | $10.3M | 111 | 12 |
| Insurance agencies | 45 | #221 of 387 | 71 | 17.0 | $1.2M | 93 | 30 |
| Mortgage brokers and lenders | 44 | #232 of 373 | 19 | 4.6 | Index only | 89 | 4 |
| Roofing and gutters | 43 | #246 of 381 | 7 | 1.7 | $14.4M | 170 | 10 |
| Nail salons | 43 | #254 of 387 | 16 | 3.8 | $2.2M | 134 | Under 3 |
| Funeral homes | 40 | #244 of 377 | 10 | 2.4 | $638K | 94 | 7 |
| HVAC and plumbing | 40 | #270 of 387 | 24 | 5.8 | $4.2M | 88 | 25 |
| Pet stores | 38 | #273 of 382 | 7 | 1.7 | $4.8M | 107 | 4 |
| Gyms | 38 | #305 of 387 | 39 | 9.3 | $868K | 67 | 8 |
| Physical therapy | 35 | #310 of 386 | 18 | 4.3 | $2.6M | 108 | 21 |
| Home repair trades | 35 | #314 of 387 | 41 | 9.8 | $2.5M | 101 | 77 |
| Restaurants and cafes | 32 | #317 of 387 | 372 | 89.1 | $371K | 100 | 184 |
| Barbershops | 32 | #321 of 387 | 19 | 4.6 | $1.9M | 100 | Under 3 |
| Clothing and shoe stores | 30 | #313 of 387 | 53 | 12.7 | $1.2M | 96 | 31 |
| House cleaning | 30 | #330 of 375 | 8 | 1.9 | $5.9M | 92 | 23 |
| Coffee shops and cafes | 27 | #355 of 387 | 41 | 9.8 | $3.4M | 91 | 23 |
| Tire shops | 26 | #332 of 386 | 24 | 5.8 | $1.8M | 74 | 12 |
| Auto repair shops | 26 | #349 of 387 | 127 | 30.4 | $349K | 79 | 53 |
| Car washes and detailing | 26 | #354 of 387 | 23 | 5.5 | $1.9M | 77 | 11 |
| Dentists and orthodontists | 25 | #359 of 387 | 53 | 12.7 | $877K | 89 | 38 |
| Oil change and quick lube | 23 | #267 of 290 | 6 | 1.4 | $7.4M | 54 | 7 |
| Pest control | 23 | #328 of 345 | 5 | 1.2 | $9.4M | 92 | 10 |
| Auto repair and car care | 23 | #355 of 387 | 215 | 51.5 | $206K | 77 | 84 |
| Pizza | 23 | #363 of 387 | 28 | 6.7 | $4.9M | 97 | 108 |
| Chiropractors | 22 | #374 of 386 | 26 | 6.2 | $1.8M | 75 | 16 |
| Electricians | 19 | #373 of 383 | 10 | 2.4 | $10.1M | 84 | 42 |
| Clothing, shoes and laundry | 17 | #366 of 387 | 90 | 21.6 | $717K | 81 | 44 |
| Gas stations | 16 | #374 of 387 | 103 | 24.7 | $1.1M | 48 | 62 |
| Fast food and sandwich shops | 8 | #384 of 387 | 71 | 17.0 | $1.9M | 64 | 108 |
| Laundromats | 3 | #364 of 364 | 15 | 3.6 | $4.3M | 34 | 9 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $21.5M | 137 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $23.2M | Too few | 4 |
Household spending in the Farmington metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $44.4M | $1,063 | 111 |
| Gasoline and other fuels | $116.7M | $2,797 | 108 |
| Food away from home | $137.9M | $3,305 | 81 |
| Groceries | $227.1M | $5,443 | 86 |
| Personal care products and services | $35.7M | $855 | 85 |
| Child care and other personal services | $21.2M | $508 | 88 |
| Memberships, classes and admissions | $33.9M | $811 | 83 |
| Medical and dental services | $46.5M | $1,114 | 87 |
| Pets | $33.8M | $809 | 89 |
| Clothing, shoes and related services | $64.6M | $1,547 | 75 |
| Vehicle insurance | $82.5M | $1,977 | 101 |
| Home repairs, maintenance and insurance | $100.6M | $2,411 | 80 |
| Lawn care, cleaning and other household services | $47.1M | $1,128 | 80 |
| Rent and homeowner costs | $659.4M | $15,800 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Farmington metro area
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Farmington metro area 1
- San Juan County, NM120,942 people
Other markets based in New Mexico 12
- Albuquerque, NM metro area921,482 people
- Las Cruces, NM metro area224,266 people
- Santa Fe, NM metro area156,105 people
- Hobbs, NM area73,733 people
- Gallup, NM area70,431 people
- Alamogordo, NM area68,816 people
- Clovis, NM area66,566 people
- Roswell, NM area64,217 people
- Carlsbad-Artesia, NM area61,105 people
- Española, NM area40,070 people
- Taos, NM area34,543 people
- Las Vegas, NM area30,999 people
Questions
How fast is the Farmington, NM metro area growing?
Population estimates put the Farmington metro area at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. Median household income rose 10.6% from the 2015–2019 survey, before inflation.
How much do households in the Farmington, NM metro area spend?
Households in the Farmington metro area spend about $659.4M a year on rent and homeowner costs, $227.1M on groceries and $137.9M on food away from home. Set against the U.S., households in the Farmington metro area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (75).
Which business types have the highest market scores in the Farmington, NM metro area?
The highest Groundwork market scores in the Farmington metro area are for collision repair and body shops (72); veterinarians (69); and yoga, Pilates and fitness studios (64). The Farmington metro area ranks #44 of 381 scored metro areas for collision repair and body shops.
How does the Farmington, NM metro area compare with the U.S.?
The median household income in the Farmington metro area is $55,872 a year, 31% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,800, against $332,700 for the U.S. For its number of households, the Farmington metro area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for primary care and pediatric clinics (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Farmington metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in New Mexico · Every U.S. market · How we measure
Screening a site or an acquisition in the Farmington metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.