County profile · New Mexico
Roosevelt County, NM market data
Population, household spending and competition for 56 business types in Roosevelt County, each scored against other counties.
- Population, 2025
- 18,615
- −2.8% since 2020
- Households
- 7,441
- Median household income
- $52,685
- +23.4% vs. 2015–2019, before inflation
- Median home value
- $135,800
- Jobs located here
- 6,460
- Highest market score
- 64
- Doctors, dentists and clinics, #561 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Roosevelt County by name and distance, and the households and spending within reach. Or open the report at the center of Roosevelt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,615 people live in Roosevelt County, in 7,441 households. Population estimates put the population change in Roosevelt County from 2020 to 2025 at −2.8%, against +3.1% for the U.S. The median household income in Roosevelt County is $52,685 a year, 35% below the U.S. median of $80,734. That rose 23.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Roosevelt County spend the most on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Roosevelt County are for medical and dental practices (64), auto repair shops (59) and auto repair and car care businesses (58). Roosevelt County ranks #561 of 2,394 scored counties for medical and dental practices.
Roosevelt County is part of the Clovis area. For its number of households, Roosevelt County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in Roosevelt County
Highest Groundwork market score first. Each score compares Roosevelt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 64 | #561 of 2,394 | 19 | 25.5 | $402K | 263 | 3 |
| Auto repair shops | 59 | #758 of 2,378 | 13 | 17.5 | $552K | 124 | 5 |
| Auto repair and car care | 58 | #823 of 2,401 | 21 | 28.2 | $342K | 127 | 9 |
| Pet businesses | 52 | #979 of 2,200 | 5 | 6.7 | $1.1M | 125 | Under 3 |
| Hair salons | 52 | #1,039 of 2,339 | 8 | 10.8 | $739K | 172 | Under 3 |
| Sit-down restaurants | 45 | #1,397 of 2,405 | 28 | 37.6 | $808K | 122 | 10 |
| Salons, barbers and spas | 45 | #1,436 of 2,385 | 18 | 24.2 | $328K | 154 | Under 3 |
| Real estate | 42 | #1,504 of 2,229 | 17 | 22.8 | Index only | 151 | Under 3 |
| Restaurants and cafes | 42 | #1,517 of 2,405 | 55 | 73.9 | $411K | 111 | 25 |
| Fast food and sandwich shops | 40 | #1,484 of 2,222 | 8 | 10.8 | $2.8M | 93 | 11 |
| Real estate agents and brokers | 40 | #1,568 of 2,176 | 15 | 20.2 | Index only | 136 | Under 3 |
| Home repair trades | 38 | #1,559 of 2,057 | 6 | 8.1 | $2.8M | 114 | 13 |
| Gas stations | 35 | #1,785 of 2,358 | 11 | 14.8 | $1.8M | 73 | 8 |
| Coffee shops and cafes | 32 | #1,673 of 2,063 | 7 | 9.4 | $3.2M | 87 | 3 |
| Insurance agencies | 30 | #1,799 of 2,272 | 11 | 14.8 | $1.2M | 98 | 8 |
| Clothing and shoe stores | 29 | #1,741 of 2,087 | 10 | 13.4 | $1.1M | 84 | 3 |
| Clothing, shoes and laundry | 29 | #1,870 of 2,210 | 14 | 18.8 | $762K | 87 | 3 |
| Bakeries and dessert shops | 28 | #1,673 of 1,889 | 7 | 9.4 | $3.2M | 78 | 3 |
| Gyms | 27 | #1,555 of 1,792 | 5 | 6.7 | $987K | 76 | Under 3 |
| Child care and preschools | 22 | #1,449 of 1,611 | 5 | 6.7 | $639K | 64 | 11 |
| Gyms, studios and classes | 21 | #1,957 of 2,088 | 10 | 13.4 | $494K | 75 | Under 3 |
| Barbershops | 14 | #1,279 of 1,356 | 5 | 6.7 | $1.2M | 63 | Under 3 |
| Grocery and convenience stores | 11 | #2,346 of 2,402 | 22 | 29.6 | $1.8M | 52 | Under 3 |
| Martial arts and dance studios | 10 | #1,311 of 1,334 | 5 | 6.7 | $987K | 49 | Under 3 |
| Convenience stores | 7 | #2,229 of 2,261 | 14 | 18.8 | $2.8M | 35 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.4 | $9.7M | 105 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 5.4 | $5.7M | 111 | 11 |
| Chiropractors | Not scored | Not scored | 3 | 4.0 | $2.5M | 106 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.0 | $5.5M | 116 | 7 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.0 | $2.6M | 155 | 4 |
| Nail salons | Not scored | Not scored | 3 | 4.0 | $2M | 118 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 4.0 | $2.4M | 96 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.7 | $3.6M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.7 | $3.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.7 | $8.3M | Too few | 6 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.7 | $3.9M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 2.7 | $5.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.7 | $2.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.7 | $3.8M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.7 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.7 | $3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.7 | $2.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.3 | $956K | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $7.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $5.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $7.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $16.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Roosevelt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $965 | 101 |
| Gasoline and other fuels | $19.3M | $2,588 | 100 |
| Food away from home | $22.6M | $3,041 | 75 |
| Groceries | $39M | $5,237 | 83 |
| Personal care products and services | $5.9M | $795 | 79 |
| Child care and other personal services | $3.2M | $430 | 74 |
| Memberships, classes and admissions | $4.9M | $663 | 67 |
| Medical and dental services | $7.6M | $1,025 | 80 |
| Pets | $5.5M | $741 | 81 |
| Clothing, shoes and related services | $10.7M | $1,433 | 70 |
| Vehicle insurance | $13.6M | $1,824 | 93 |
| Home repairs, maintenance and insurance | $16.6M | $2,228 | 74 |
| Lawn care, cleaning and other household services | $7.8M | $1,050 | 74 |
| Rent and homeowner costs | $111M | $14,915 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roosevelt County
- Population, 2025 estimate
- 18,615−2.8% since 2020
- Households
- 7,441
- Median age
- 34.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 2,446 sq. mi.
- People per square mile
- 8
- Median household income
- $52,685+23.4% vs. 2015–2019, before inflation
- Average household income
- $66,592
- Median home value
- $135,800
- Jobs located here
- 6,460
- Daytime population
- 17,755Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roosevelt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roosevelt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Roosevelt County, NM growing?
Population estimates put Roosevelt County at 18,615 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,441 households. Against the 2015–2019 survey, median household income rose 23.4%, before inflation.
How much do households in Roosevelt County, NM spend?
Households in Roosevelt County spend about $111M a year on rent and homeowner costs, $39M on groceries and $22.6M on food away from home. Relative to the U.S., household spending in Roosevelt County runs highest on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Roosevelt County, NM?
Of the business types scored in Roosevelt County, medical and dental practices (64), auto repair shops (59) and auto repair and car care businesses (58) have the highest Groundwork market scores. For medical and dental practices, that ranks #561 of 2,394 scored counties.
How does Roosevelt County, NM compare with the U.S.?
Median household income in Roosevelt County is $52,685, 35% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $135,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Roosevelt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roosevelt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Roosevelt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roosevelt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.