Market rankings · New Mexico
Yoga, Pilates and fitness studios in New Mexico
Markets across New Mexico ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 182
- 24 chain locations (13%)
- Official establishments
- 201
- All fitness and recreational sports centers · +2.0% since 2019
- Household spending a year
- $769.9M
- On memberships, classes and admissions
- Listings per 10k households
- 2.2
- 8% below the U.S.
- Spending per listing
- $4.2M
- 4% above the U.S.
- Rank among states
- #30 of 51
- Market score 48 · Lower middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 182 yoga, Pilates and fitness studios in New Mexico. Of those, 24 are chain locations, or 13%, against 18% across the U.S. That comes to 2.2 for every 10,000 households, 8% below the U.S. rate of 2.4.
Households in New Mexico spend about $769.9M a year on memberships, classes and admissions, or $919 per household, 6% below the U.S. average. That is about $4.2M of household spending for each studio on map listings, 4% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 201 businesses with payroll classed as fitness and recreational sports centers in New Mexico in 2023, up 2.0% from 2019. That is one for every 4,166 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 16 SBA-backed loans worth $4.9M have gone to businesses classed as fitness and recreational sports centers in New Mexico.
Among the 50 states and DC, New Mexico ranks #30 for yoga, Pilates and fitness studios, with a Groundwork market score of 48 (lower middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (74). The one scored small-town market in or partly in New Mexico, the Taos area, scores 36.
Every market in New Mexico for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 74 | 11 | 1.3 | $6.1M | +4.1% | #21 of 347 |
| 2Farmington, NM | 64 | 5 | 1.2 | $6.8M | −0.9% | #56 of 347 |
| 3Albuquerque, NM | 48 | 96 | 2.6 | $3.9M | +0.8% | #187 of 347 |
| 4Santa Fe, NM | 38 | 37 | 5.2 | $2.2M | +1.2% | #284 of 347 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Taos, NM | 36 | 8 | 5.1 | $1.7M | +0.3% | #90 of 112 |
| Hobbs, NM | Not scored | 1 | 0.4 | $24M | +0.2% | |
| Gallup, NM | Not scored | 2 | 0.9 | $7.3M | −6.1% | |
| Alamogordo, NM | Not scored | 3 | 1.2 | $6.3M | +3.7% | |
| Clovis, NM | Not scored | 1 | 0.4 | $19.3M | −3.3% | |
| Roswell, NM | Not scored | 3 | 1.3 | $5.9M | −2.7% | |
| Carlsbad-Artesia, NM | Not scored | 3 | 1.3 | $8.3M | +0.3% | |
| Española, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Las Vegas, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Silver City, NM | Not scored | 3 | 2.7 | $2.6M | −3.4% | |
| Deming, NM | Not scored | 2 | 2.2 | $2.6M | −0.2% | |
| Ruidoso, NM | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Los Alamos, NM | Not scored | 3 | 3.6 | $5.2M | 0.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 7 | 1.2 | $9.2M | +6.9% | #4 of 777 |
| 2Doña Ana County, NM | 73 | 11 | 1.3 | $6.1M | +4.1% | #62 of 777 |
| 3San Juan County, NM | 64 | 5 | 1.2 | $6.8M | −0.9% | #154 of 777 |
| 4Santa Fe County, NM | 42 | 37 | 5.2 | $2.2M | +1.2% | #538 of 777 |
| 5Bernalillo County, NM | 41 | 87 | 3.0 | $3.2M | −1.4% | #544 of 777 |
| 6Taos County, NM | 29 | 8 | 5.1 | $1.7M | +0.3% | #707 of 777 |
| Valencia County, NM | Not scored | 2 | 0.7 | $11.2M | +7.2% | |
| Lea County, NM | Not scored | 1 | 0.4 | $24M | +0.2% | |
| McKinley County, NM | Not scored | 2 | 0.9 | $7.3M | −6.1% | |
| Otero County, NM | Not scored | 3 | 1.2 | $6.3M | +3.7% | |
| Chaves County, NM | Not scored | 3 | 1.3 | $5.9M | −2.7% | |
| Eddy County, NM | Not scored | 3 | 1.3 | $8.3M | +0.3% | |
| Curry County, NM | Not scored | 1 | 0.5 | $14.3M | −3.5% | |
| Rio Arriba County, NM | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Grant County, NM | Not scored | 3 | 2.7 | $2.6M | −3.4% | |
| San Miguel County, NM | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Cibola County, NM | Not scored | 1 | 1.2 | $6M | −0.6% | |
| Luna County, NM | Not scored | 2 | 2.2 | $2.6M | −0.2% | |
| Lincoln County, NM | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Los Alamos County, NM | Not scored | 3 | 3.6 | $5.2M | 0.0% | |
| Roosevelt County, NM | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Socorro County, NM | Not scored | 1 | 1.9 | $3.2M | −4.3% | |
| Torrance County, NM | Not scored | 0 | 0.0 | n/a | +6.9% | |
| Colfax County, NM | Not scored | 1 | 1.9 | $4M | −1.4% | |
| Sierra County, NM | Not scored | 1 | 1.8 | $2.9M | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Guadalupe County, NM | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in New Mexico?
There are 182 yoga, Pilates and fitness studios on map listings in New Mexico as of September 2026. 24 of them (13%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 201 businesses with payroll classed as fitness and recreational sports centers in 2023, up 2.0% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in New Mexico spend on memberships, classes and admissions?
About $769.9M a year, or $919 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 182 yoga, Pilates and fitness studios on map listings, it comes to $4.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for yoga, Pilates and fitness studios?
New Mexico has 2.2 yoga, Pilates and fitness studios per 10,000 households, 8% below the U.S. rate of 2.4. Spending per studio is $4.2M, 4% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, New Mexico would have about 190, against 182 on map listings. There is one business with payroll in the industry for every 4,166 households, against one for every 3,109 across the U.S. The official count rose 2.0% from 2019 to 2023, against +5.8% for the U.S.
Which market in New Mexico has the highest market score for yoga, Pilates and fitness studios?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 74 (upper middle). The one scored small-town market in or partly in New Mexico is the Taos area, at 36 (lower middle). Among 6 scored counties in New Mexico, Sandoval County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 48 for yoga, Pilates and fitness studios (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Gyms, studios and classes1,135 listings
- Gyms566 listings
- Martial arts and dance studios387 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.